Imagine a world where founders boasted about how much growth they’ve driven, as opposed to their fundraising prowess.
The ability to raise capital is less impressive than finding sustainable ways to build a growing base of paying customers. The right coaching and a strong network can help many founders land a sizable seed round, but that money reflects investor confidence, not market demand.
In a post for TC+, Curtis Townshend, senior director of growth at OpenView, shares 11 product-led growth tactics that foster “customer acquisition, retention and expansion.”
After surveying 14 public B2B software companies, Townshend says firms that built for discoverability and deployed usage-based pricing had a median growth rate of 141%, compared to 21% for traditional SaaS.
These companies were also much more efficient with regard to the Rule of 40 and retaining revenue. “Across the board, the variance in metrics is stark,” says Townshend.
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@yourprotagonist
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