AI

Why most AI benchmarks tell us so little

Comment

Yellow tailor meter, isolated on white background
Image Credits: sergeyskleznev (opens in a new window) / Getty Images

On Tuesday, startup Anthropic released a family of generative AI models that it claims achieve best-in-class performance. Just a few days later, rival Inflection AI unveiled a model that it asserts comes close to matching some of the most capable models out there, including OpenAI’s GPT-4, in quality.

Anthropic and Inflection are by no means the first AI firms to contend their models have the competition met or beat by some objective measure. Google argued the same of its Gemini models at their release, and OpenAI said it of GPT-4 and its predecessors, GPT-3, GPT-2 and GPT-1. The list goes on.

But what metrics are they talking about? When a vendor says a model achieves state-of-the-art performance or quality, what’s that mean, exactly? Perhaps more to the point: Will a model that technically “performs” better than some other model actually feel improved in a tangible way?

On that last question, not likely.

The reason — or rather, the problem — lies with the benchmarks AI companies use to quantify a model’s strengths — and weaknesses.

Esoteric measures

The most commonly used benchmarks today for AI models — specifically chatbot-powering models like OpenAI’s ChatGPT and Anthropic’s Claude — do a poor job of capturing how the average person interacts with the models being tested. For example, one benchmark cited by Anthropic in its recent announcement, GPQA (“A Graduate-Level Google-Proof Q&A Benchmark”), contains hundreds of Ph.D.-level biology, physics and chemistry questions — yet most people use chatbots for tasks like responding to emails, writing cover letters and talking about their feelings.

Jesse Dodge, a scientist at the Allen Institute for AI, the AI research nonprofit, says that the industry has reached an “evaluation crises.”

“Benchmarks are typically static and narrowly focused on evaluating a single capability, like a model’s factuality in a single domain, or its ability to solve mathematical reasoning multiple choice questions,” Dodge told TechCrunch in an interview. “Many benchmarks used for evaluation are three-plus years old, from when AI systems were mostly just used for research and didn’t have many real users. In addition, people use generative AI in many ways — they’re very creative.”

The wrong metrics

It’s not that the most-used benchmarks are totally useless. Someone’s undoubtedly asking ChatGPT Ph.D.-level math questions. However, as generative AI models are increasingly positioned as mass market, “do-it-all” systems, old benchmarks are becoming less applicable.

David Widder, a postdoctoral researcher at Cornell studying AI and ethics, notes that many of the skills common benchmarks test — from solving grade school-level math problems to identifying whether a sentence contains an anachronism — will never be relevant to the majority of users.

“Older AI systems were often built to solve a particular problem in a context (e.g. medical AI expert systems), making a deeply contextual understanding of what constitutes good performance in that particular context more possible,” Widder told TechCrunch. “As systems are increasingly seen as ‘general purpose,’ this is less possible, so we increasingly see a focus on testing models on a variety of benchmarks across different fields.”

Errors and other flaws

Misalignment with the use cases aside, there’s questions as to whether some benchmarks even properly measure what they purport to measure.

An analysis of HellaSwag, a test designed to evaluate commonsense reasoning in models, found that more than a third of the test questions contained typos and “nonsensical” writing. Elsewhere, MMLU (short for “Massive Multitask Language Understanding”), a benchmark that’s been pointed to by vendors including Google, OpenAI and Anthropic as evidence their models can reason through logic problems, asks questions that can be solved through rote memorization.

HellaSwag
Test questions from the HellaSwag benchmark.

“[Benchmarks like MMLU are] more about memorizing and associating two keywords together,” Widder said. “I can find [a relevant] article fairly quickly and answer the question, but that doesn’t mean I understand the causal mechanism, or could use an understanding of this causal mechanism to actually reason through and solve new and complex problems in unforseen contexts. A model can’t either.”

Fixing what’s broken

So benchmarks are broken. But can they be fixed?

Dodge thinks so — with more human involvement.

“The right path forward, here, is a combination of evaluation benchmarks with human evaluation,” he said, “prompting a model with a real user query and then hiring a person to rate how good the response is.”

As for Widder, he’s less optimistic that benchmarks today — even with fixes for the more obvious errors, like typos — can be improved to the point where they’d be informative for the vast majority of generative AI model users. Instead, he thinks that tests of models should focus on the downstream impacts of these models and whether the impacts, good or bad, are perceived as desirable to those impacted.

“I’d ask which specific contextual goals we want AI models to be able to be used for and evaluate whether they’d be — or are — successful in such contexts,” he said. “And hopefully, too, that process involves evaluating whether we should be using AI in such contexts.”

More TechCrunch

Accel has invested in more than 200 startups in the region to date, making it one of the more prolific VCs in this market.

Accel has a fresh $650M to back European early-stage startups

Kyle Vogt, the former founder and CEO of self-driving car company Cruise, has a new VC-backed robotics startup focused on household chores. Vogt announced Monday that the new startup, called…

Cruise founder Kyle Vogt is back with a robot startup

When Keith Rabois announced he was leaving Founders Fund to return to Khosla Ventures in January, it came as a shock to many in the venture capital ecosystem — and…

From Miles Grimshaw to Eva Ho, venture capitalists continue to play musical chairs

On the heels of OpenAI announcing the latest iteration of its GPT large language model, its biggest rival in generative AI in the U.S. announced an expansion of its own.…

Anthropic is expanding to Europe and raising more money

If you’re looking for a Starliner mission recap, you’ll have to wait a little longer, because the mission has officially been delayed.

TechCrunch Space: You rock(et) my world, moms

Apple devoted a full event to iPad last Tuesday, roughly a month out from WWDC. From the invite artwork to the polarizing ad spot, Apple was clear — the event…

Apple iPad Pro M4 vs. iPad Air M2: Reviewing which is right for most

Terri Burns, a former partner at GV, is venturing into a new chapter of her career by launching her own venture firm called Type Capital. 

GV’s youngest partner has launched her own firm

The decision to go monochrome was probably a smart one, considering the candy-colored alternatives that seem to want to dazzle and comfort you.

ChatGPT’s new face is a black hole

Apple and Google announced on Monday that iPhone and Android users will start seeing alerts when it’s possible that an unknown Bluetooth device is being used to track them. The…

Apple and Google agree on standard to alert people when unknown Bluetooth devices may be tracking them

The company is describing the event as “a chance to demo some ChatGPT and GPT-4 updates.”

OpenAI’s ChatGPT announcement: Watch here

A human safety operator will be behind the wheel during this phase of testing, according to the company.

GM’s Cruise ramps up robotaxi testing in Phoenix

OpenAI announced a new flagship generative AI model on Monday that they call GPT-4o — the “o” stands for “omni,” referring to the model’s ability to handle text, speech, and…

OpenAI debuts GPT-4o ‘omni’ model now powering ChatGPT

Featured Article

The women in AI making a difference

As a part of a multi-part series, TechCrunch is highlighting women innovators — from academics to policymakers —in the field of AI.

7 hours ago
The women in AI making a difference

The expansion of Polar Semiconductor’s facility would enable the company to double its U.S. production capacity of sensor and power chips within two years.

White House proposes up to $120M to help fund Polar Semiconductor’s chip facility expansion

In 2021, Google kicked off work on Project Starline, a corporate-focused teleconferencing platform that uses 3D imaging, cameras and a custom-designed screen to let people converse with someone as if…

Google’s 3D video conferencing platform, Project Starline, is coming in 2025 with help from HP

Over the weekend, Instagram announced it is expanding its creator marketplace to 10 new countries — this marketplace connects brands with creators to foster collaboration. The new regions include South…

Instagram expands its creator marketplace to 10 new countries

You can expect plenty of AI, but probably not a lot of hardware.

Google I/O 2024: What to expect

The keynote kicks off at 10 a.m. PT on Tuesday and will offer glimpses into the latest versions of Android, Wear OS and Android TV.

Google I/O 2024: How to watch

Four-year-old Mexican BNPL startup Aplazo facilitates fractionated payments to offline and online merchants even when the buyer doesn’t have a credit card.

Aplazo is using buy now, pay later as a stepping stone to financial ubiquity in Mexico

We received countless submissions to speak at this year’s Disrupt 2024. After carefully sifting through all the applications, we’ve narrowed it down to 19 session finalists. Now we need your…

Vote for your Disrupt 2024 Audience Choice favs

Co-founder and CEO Bowie Cheung, who previously worked at Uber Eats, said the company now has 200 customers.

Healthy growth helps B2B food e-commerce startup Pepper nab $30 million led by ICONIQ Growth

Booking.com has been designated a gatekeeper under the EU’s DMA, meaning the firm will be regulated under the bloc’s market fairness framework.

Booking.com latest to fall under EU market power rules

Featured Article

‘Got that boomer!’: How cybercriminals steal one-time passcodes for SIM swap attacks and raiding bank accounts

Estate is an invite-only website that has helped hundreds of attackers make thousands of phone calls aimed at stealing account passcodes, according to its leaked database.

12 hours ago
‘Got that boomer!’: How cybercriminals steal one-time passcodes for SIM swap attacks and raiding bank accounts

Squarespace is being taken private in an all-cash deal that values the company on an equity basis at $6.6 billion.

Permira is taking Squarespace private in a $6.9 billion deal

AI-powered tools like OpenAI’s Whisper have enabled many apps to make transcription an integral part of their feature set for personal note-taking, and the space has quickly flourished as a…

Buy Me a Coffee’s founder has built an AI-powered voice note app

Airtel, India’s second-largest telco, is partnering with Google Cloud to develop and deliver cloud and GenAI solutions to Indian businesses.

Google partners with Airtel to offer cloud and GenAI products to Indian businesses

To give AI-focused women academics and others their well-deserved — and overdue — time in the spotlight, TechCrunch has been publishing a series of interviews focused on remarkable women who’ve contributed to…

Women in AI: Rep. Dar’shun Kendrick wants to pass more AI legislation

We took the pulse of emerging fund managers about what it’s been like for them during these post-ZERP, venture-capital-winter years.

A reckoning is coming for emerging venture funds, and that, VCs say, is a good thing

It’s been a busy weekend for union organizing efforts at U.S. Apple stores, with the union at one store voting to authorize a strike, while workers at another store voted…

Workers at a Maryland Apple store authorize strike

Alora Baby is not just aiming to manufacture baby cribs in an environmentally friendly way but is attempting to overhaul the whole lifecycle of a product

Alora Baby aims to push baby gear away from the ‘landfill economy’