Social

Bluesky and Mastodon users are having a fight that could shape the next generation of social media

Comment

Bluesky and Mastodon logos
Image Credits: Bryce Durbin/TechCrunch

People on Bluesky and Mastodon are fighting over how to bridge the two decentralized social networks, and whether there should even be a bridge at all. Behind the snarky GitHub comments, these coding conflicts aren’t frivolous — in fact, they could shape the future of the internet.

Mastodon is the most established decentralized social app to date. Last year, Mastodon ballooned in size as people sought an alternative to Elon Musk’s Twitter, and now stands at 8.7 million users. Then Bluesky opened to the general public last week, adding 1.5 million users in a few days and bringing its total to 4.8 million users.

Bluesky is on the verge of federating its AT Protocol, meaning that anyone will be able to set up a server and make their own social network using the open source software; each individual server will be able to communicate with the others, requiring a user to have just one account across all the different social networks on the protocol. But Mastodon uses a different protocol called ActivityPub, meaning that Bluesky and Mastodon users cannot natively interact.

Turns out, some Mastodon users like it that way.

Software developer Ryan Barrett found this out the hard way when he set out to connect the AT Protocol and ActivityPub with a bridge called Bridgy Fed.

The conflict harks back to blogging culture in the early 2000s, when people worried about their innermost thoughts and feelings being indexed on Google. These bloggers wanted their posts to be public, so that they could try to form communities with like-minded people on platforms like LiveJournal, but they didn’t want their intimate musings to accidentally fall into the wrong hands.

Barrett has no affiliation with Mastodon or Bluesky, but since the protocols are open source, any third-party developer can build on the existing code. As Bluesky federation draws nearer, some Mastodon users caught wind of Barrett’s project and lashed out.

Barrett planned to make the bridge opt-out by default, meaning that public Mastodon posts could show up on Bluesky without the author knowing, and vice versa. In what one Bluesky user called “the funniest github issue page i have ever seen,” there was a heated debate over the opt-out default, which — like any good internet argument — included unfounded legal threats and devolved into bizarre personal attacks.

Barrett has worked on projects like Bridgy for the last 12 years, yet he’s never experienced quite such an intense reaction to his work.

“It hasn’t been easy the last couple of days, being the main character of the fediverse,” Barrett told TechCrunch. But he’s sympathetic to the fear that some Mastodon users have about their posts showing up in places they didn’t anticipate.

“A lot of the people there, especially people who have been there for a while, came from more traditional centralized social networks and got mistreated and abused there, so they came looking for and tried to put together a space that was safer, smaller and more controlled,” Barrett said. “They expect consent for anything they do with their data.”

A common misconception about the bridge is that it would immediately integrate Bluesky and Mastodon entirely. But that’s not how the technology works.

“Some people have assumed that when the bridge goes live, immediately every fediverse post will be visible on Bluesky, and vice versa, and the bridge proactively takes them and shoves them in across in both directions,” Barrett said. “It only does that when someone first requests to follow a person across the bridge.”

With the help of constructive feedback from the GitHub discussion, Barrett decided to build what he calls a “discoverable opt-in.” That way, users on either side of the bridge have to request to follow accounts from across the bridge, and then that user will get a one-time pop-up asking if they want their accounts to be bridged across the two networks or not.

Already, the most ardent Mastodon and Bluesky evangelists are finding themselves acting like rival factions in a war for the open web. But as decentralized social networks become more popular, the way that these ecosystems on different protocols interact with one another could set the stage for the next era of the internet.

Mastodon adherents have been skeptical of Bluesky from the get-go. As a nonprofit, Mastodon’s appeal is that, unlike Instagram or Twitter or YouTube, it’s not controlled by a big corporation that needs to make its investors happy. But in its earliest stages, Bluesky was a project at Twitter, funded by Twitter co-founder and former CEO Jack Dorsey. Bluesky is now its own company, completely separate from Twitter. Even though Dorsey sits on its board, he has proven far more interested in Nostr, another decentralized protocol he backed.

For anti-establishment Mastodonians, Dorsey’s involvement was strike one. Strike two came when Bluesky decided to create its own protocol instead of using an existing one, like ActivityPub. Now, the debate over Bridgy Fed is something like a foul tip ahead of strike three.

The prevailing culture is different between Mastodon and Bluesky, with Mastodon trending more serious and Bluesky more cheeky. Some of these differences come from the leaders of the platforms themselves.

“The whole philosophy has been that this needs to have a good UX and be a good experience,” Bluesky CEO Jay Graber said on a panel last month. “People aren’t just in it for the decentralization and abstract ideas. They’re in it for having fun and having a good time here.”

On the other hand, Mastodon adoptees often join the platform because they believe in its technology. And sometimes, they believe in it so strongly that they take offense to Bluesky (the company) building a whole other protocol from scratch, rather than integrating with ActivityPub. Even ActivityPub co-author Evan Prodromou has expressed his distaste for Bluesky.

“The best thing that [Bluesky] can do for its users is implement ActivityPub to connect to the millions of users on the fediverse,” Prodromou wrote on Instagram’s Threads, which plans to support some form of interoperability with ActivityPub.

The ideological issues around Bridgy Fed are likely to continue stoking tension across these federated social networks as they increase their connection points. Soon, Meta’s Threads app plans to become interoperable with ActivityPub networks like Mastodon. Flipboard and Automattic, owner of WordPress.com and Tumblr, are also betting on ActivityPub. For Mastodon users who want to remain isolated from traditional social networks, these connections to other platforms — particularly Threads, which has 130 million active users — could pose a greater threat than a third-party Bluesky bridge.

For now, Barrett is still working on Bridgy Fed so that it will be ready to go when Bluesky federates. If anything, his brief stint as the “main character of the fediverse” reinforced his focus on safety.

“I am thinking and feeling deeply that however content moderation works on either side of the bridge, it needs to be at least as good as it is for native fediverse users, and vice versa,” Barrett said. “I am on the hook if I put this out here.”

As Bluesky opens to the public, CEO Jay Graber faces her biggest challenge yet

Standard protocol: In a post-Twitter world, Mastodon and Bluesky need to get on the same page

More TechCrunch

When Alex Ewing was a kid growing up in Purcell, Oklahoma, he knew how close he was to home based on which billboards he could see out the car window.…

OneScreen.ai brings startup ads to billboards and NYC’s subway

SpaceX’s massive Starship rocket could take to the skies for the fourth time on June 5, with the primary objective of evaluating the second stage’s reusable heat shield as the…

SpaceX sent Starship to orbit — the next launch will try to bring it back

Eric Lefkofsky knows the public listing rodeo well and is about to enter it for a fourth time. The serial entrepreneur, whose net worth is estimated at nearly $4 billion,…

Billionaire Groupon founder Eric Lefkofsky is back with another IPO: AI health tech Tempus

TechCrunch Disrupt showcases cutting-edge technology and innovation, and this year’s edition will not disappoint. Among thousands of insightful breakout session submissions for this year’s Audience Choice program, five breakout sessions…

You’ve spoken! Meet the Disrupt 2024 breakout session audience choice winners

Check Point is the latest security vendor to fix a vulnerability in its technology, which it sells to companies to protect their networks.

Zero-day flaw in Check Point VPNs is ‘extremely easy’ to exploit

Though Spotify never shared official numbers, it’s likely that Car Thing underperformed or was just not worth continued investment in today’s tighter economic market.

Spotify offers Car Thing refunds as it faces lawsuit over bricking the streaming device

The studies, by researchers at MIT, Ben-Gurion University, Cambridge and Northeastern, were independently conducted but complement each other well.

Misinformation works, and a handful of social ‘supersharers’ sent 80% of it in 2020

Welcome back to TechCrunch Mobility — your central hub for news and insights on the future of transportation. Sign up here for free — just click TechCrunch Mobility! Okay, okay…

Tesla shareholder sweepstakes and EV layoffs hit Lucid and Fisker

In a series of posts on X on Thursday, Paul Graham, the co-founder of startup accelerator Y Combinator, brushed off claims that OpenAI CEO Sam Altman was pressured to resign…

Paul Graham claims Sam Altman wasn’t fired from Y Combinator

In its three-year history, EthonAI has amassed some fairly high-profile customers including Siemens and chocolate-maker Lindt.

AI manufacturing startup funding is on a tear as Switzerland’s EthonAI raises $16.5M

Don’t miss out: TechCrunch Disrupt early-bird pricing ends in 48 hours! The countdown is on! With only 48 hours left, the early-bird pricing for TechCrunch Disrupt 2024 will end on…

Ticktock! 48 hours left to nab your early-bird tickets for Disrupt 2024

Biotech startup Valar Labs has built a tool that accurately predicts certain treatment outcomes, potentially saving precious time for patients.

Valar Labs debuts AI-powered cancer care prediction tool and secures $22M

Archer Aviation is partnering with ride-hailing and parking company Kakao Mobility to bring electric air taxi flights to South Korea starting in 2026, if the company can get its aircraft…

Archer, Kakao Mobility partner to bring electric air taxis to South Korea in 2026

Space startup Basalt Technologies started in a shed behind a Los Angeles dentist’s office, but things have escalated quickly: Soon it will try to “hack” a derelict satellite and install…

Basalt plans to ‘hack’ a defunct satellite to install its space-specific OS

As a teen model, Katrin Kaurov became financially independent at a young age. Aleksandra Medina, whom she met at NYU Abu Dhabi, also learned to manage money early on. The…

Former teen model co-created app Frich to help Gen Z be more realistic about finances

Can AI help you tell your story? That’s the idea behind a startup called Autobiographer, which leverages AI technology to engage users in meaningful conversations about the events in their…

Autobiographer’s app uses AI to help you tell your life story

AI-powered summaries of web pages are a feature that you will find in many AI-centric tools these days. The next step for some of these tools is to prepare detailed…

Perplexity AI’s new feature will turn your searches into shareable pages

ChatGPT, OpenAI’s text-generating AI chatbot, has taken the world by storm. What started as a tool to hyper-charge productivity through writing essays and code with short text prompts has evolved…

ChatGPT: Everything you need to know about the AI-powered chatbot

Battery recycling startups have emerged in Europe in a bid to tap into the next big opportunity in the EV market: battery waste.  Among them is Cylib, a German-based startup…

Cylib wants to own EV battery recycling in Europe

Amazon has received approval from the U.S. Federal Aviation Administration (FAA) to fly its delivery drones longer distances, the company announced on Thursday. Amazon says it can now expand its…

Amazon gets FAA approval to expand US drone deliveries

With Plannin, creators can tell their audience about their latest trip, which hotels they liked and post photos of their travels.

Former Priceline execs debut Plannin, a booking platform that uses travel influencers to help plan trips

Amazon is rolling out its AI voice search feature to Alexa, which lets it answer open-ended questions about content.

Amazon is rolling out AI voice search to Fire TV devices

Redpanda has already integrated Benthos into its own service and has made it the core technology of its new Redpanda Connect service.

Redpanda acquires Benthos to expand its end-to-end streaming data platform

It’s a lofty goal to take on legacy payments infrastructure, however, Forward’s model has an advantage by shifting the economics back to SaaS companies.

Fintech startup Forward grabs $16M to take on Stripe, lead future of integrated payments

Fertility remains a pressing concern around the world — birthrates are down in many countries, and infertility rates (that is, the inability to conceive) are up. Rhea, a Singapore- and…

Rhea reaps $10M more led by Thiel

Microsoft, Meta, Intel, AMD and others have formed a new group to design next-gen interconnects for AI accelerator hardware.

Tech giants form an industry group to help develop next-gen AI chip components

With JioFinance, the Indian tycoon Mukesh Ambani is making his boldest consumer-facing move yet into financial services.

Ambani’s Reliance fires opening salvo in fintech battle, launches JioFinance app

Salespeople live and die by commissions. It’s no surprise, then, that Salesforce paid a premium to buy a platform that simplifies managing commissions.

Filing shows Salesforce paid $419M to buy Spiff in February

YoLa Fresh works with over a thousand retailers across Morocco and records up to $1 million in gross merchandise volume.

YoLa Fresh, a GrubMarket for Morocco, digs up $7M to connect farmers with food sellers

Instagram is expanding the scope of its “Limits” tool specifically for teenagers that would let them restrict unwanted interactions with people.

Instagram now lets teens limit interactions to their ‘Close Friends’ group to combat harassment