Head of Marketing

Company Overview

3forge provides a Full Stack Enterprise platform that is powerful and flexible enough to meet the needs of the worlds largest financial institutions. We have been in production across Tier 1 banks since 2014 with a focus on performance, flexibility and scale.

Our platform allows developers to quickly build customized business critical web solutions with a focus on workflows, real-time visualizations and data discovery without limitations.

Our enterprise clients include Morgan Stanley, Citi, Barclays, Bank of America, Coinbase, Wafra, Balyasny, Quantbot and Verition.

Role Description

Our Head of Marketing and Communications will be responsible for creating strategic and tactical marketing efforts in order to increase brand awareness and accelerate growth. The position plays a key role in the development and execution of all marketing efforts, including branding, LinkedIn/ email campaigns, client communications, web content, brochures, client workshops, conference materials, and researching and writing about our main product, AMI and its competitors. The candidate will also be responsible for lead generation programs and partner events. All in an effort to drive new customer acquisition and expansion. To be successful in this role, you’ll need to be comfortable working in a fast-paced, performance-driven environment, and have a strong track record to report and deliver results.

Responsibilities

• Overall execution of the strategic plan for Public Relations and Marketing Communications to increase awareness of 3forge.
• Drafting and distributing press releases around business milestones; establishing press relationships at key publications
• Liaising with the Head of Business Development to establish targeted lead generation campaigns and automate CRM management in order to improve incoming leads. Present findings and recommended solutions with clear insights and execution plans to address opportunity
• Responsible for content development of annual corporate client events, webinars, trade shows, print and electronic messaging.
• Work with regional sales executives to target niche markets in a cost effective manner

Desirable Skills and Experience

• Have an entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environment
• Strong analytical skills with the ability to forecast and perform data deep dives to identify actionable insights
• Foundational understanding of attribution and how certain channels support the overall marketing program
• Proficiency in Excel & data analytics platforms (e.g. Google Analytics)
• Proven project management skills to include lead generation and marketing campaigns, exhibitor events and company run forums.
• Ability to work collaboratively, set priorities, coordinate projects and tasks cross-departmentally with contractors and external vendors, and prioritise competing interests.
• Ability to work well under tight deadlines.

• Past VC funded FinTech agency and/or Sr Marketing executive experience

• Science or Marketing degree. Rapid growth experience is a plus

• Present findings and recommended solutions to leadership, with clear insights and execution plans to address areas of opportunity

This role will report directly to Head of Business Development

The national pay range for this role is $116,000-$140,000 in base salary. Individual compensation will be commensurate with the candidate's experience aligned with 3forge’s internal levelling guidelines and benchmarks.