Featured Article

Apple Vision Pro’s secret weapon? Mindfulness

Sometimes you just have to stop and breathe

Comment

Apple Vision Pro headset on table
Image Credits: Brian Heater

More than anything, Apple’s Vision Pro is a beginning. There are moments while using it that feel like a porthole into a different world and — just maybe — the future. It’s imperfect, sure, but it’s an undeniable accomplishment after so many decades of extended reality false starts. Using the headset for even a few minutes is a mesmerizing experience but, perhaps more importantly, offers tangible glimpses into where things are going.

I’ve long been a sucker for mindfulness apps. That’s not to say that I use them much these days, but it feels like I’ve tried every one. One key thing that engaging with a Headspace or Calm lacks on a phone or tablet is immersion. It’s hard to overstate how powerful a tool immersion is, particularly for those who are just beginning their practice. It’s something the Vision Pro has in spades.

Much like the world of AR and VR, my own practice has been littered with false starts. Meditation is hard. Full stop. Even seasoned veterans have difficulty silencing noisy brains. It’s far more difficult when first attempting to get your footing. It can be frustrating and anxiety-inducing, effectively having the opposite of the intended effect; but you have to be patient, committed and willing to put in the time if you’re going to push through.

Along with the apps, I’m a sucker for trying out pretty much any piece of hardware that promises to help kickstart a mindfulness practice. They are, as you’ve no doubt surmised, largely crap — the kind of plastic garbage that gets used twice and then stashed in a drawer until your family gets things for your estate sale. (Here I will carve out a caveat for Muse’s clever meditation band — that one genuinely helped me along.)

I’ve always found mindfulness to be one of the most compelling use cases for extended reality. Again, it’s that sense of full immersion that does so much heavy lifting, drowning out life’s distractions. Well, to a point. My jarring NYC apartment buzzer went off right in the middle of this morning’s session. There’s only so much you can do. As for the cluttered apartment, the whine of the radiator, the rabbit rustling and my yell-talking neighbors, pop in a pair of AirPods Pro and you’re off the races.

Apple has offered Mindfulness on the iPhone and Apple Watch for a while now. It’s a basic app, primarily targeted on breathing. It lacks the complexity and content of apps like Calm, but anyone who’s ever successfully meditated will gladly tell you how important breathing is to the process. It’s like the drums in a rock track — it’s centering and constant.

Image Credits: Apple

Here’s Zen monk Shunryu Suzuki from his seminal 1970 book, “Zen Mind, Beginner’s Mind”:

When we practice zazen our mind always follows our breathing. When we inhale, the air comes into our inner world. When we exhale, the air goes out to the outer world. The inner world is limitless, and the outer world is also limitless. We say “inner world” or “outer world,” but actually there is just one whole world. In this limitless world, our throat is like a swinging door. The air comes in and goes out like someone passing through a swinging door.

If you think “I breathe,” the “I” is extra. There is no you to say “I.” What we call “I” is just a swinging door which moves when we inhale and when we exhale. It just moves; that is all. When your mind is pure and calm enough to follow this movement, there is nothing: no “I,” no world, no mind nor body; just a swinging door.

The Vision Pro version of Mindfulness operates in much the same manner. An image like a circle of flower petals expands and contracts to help you center your breathing, while a narrator offers a guided meditation. It’s simple, like the best parts of Zen.

Couple it with the headset’s Environment offers (effectively 3D desktop wallpaper for the world around you) and you’ve got an appropriate level of immersion that forces you to focus on the app, which forces you to focus on your breathing, making you mindful of a powerful and important aspect of our lives that most people take for granted most of the time. Suddenly, you’re meditating on a sandy beach or the moon.

It’s the kind of tool I would have loved to have had access to in those early days when I struggled so hard to focus. It’s also a much welcome respite in a device that is half-productivity, half-entertainment.

Apple’s Mindfulness app is hardly the end all, be all for the space. It’s the tip of the iceberg, but a hopeful tip. When such a basic app can have such a powerful effect, it’s exciting to think about the direction devs might go in, both in terms of mindfulness tools and altered states. Sorry, I can’t help sounding like late-period Timothy Leary when I write about this stuff, but I’m very much looking forward to seeing where this goes.

More TechCrunch

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

2 days ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

2 days ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?

Strava announced a slew of features, including AI to weed out leaderboard cheats, a new ‘family’ subscription plan, dark mode and more.

Strava taps AI to weed out leaderboard cheats, unveils ‘family’ plan, dark mode and more

We all fall down sometimes. Astronauts are no exception. You need to be in peak physical condition for space travel, but bulky space suits and lower gravity levels can be…

Astronauts fall over. Robotic limbs can help them back up.

Microsoft will launch its custom Cobalt 100 chips to customers as a public preview at its Build conference next week, TechCrunch has learned. In an analyst briefing ahead of Build,…

Microsoft’s custom Cobalt chips will come to Azure next week

What a wild week for transportation news! It was a smorgasbord of news that seemed to touch every sector and theme in transportation.

Tesla keeps cutting jobs and the feds probe Waymo