Featured Article

Apple Vision Pro’s secret weapon? Mindfulness

Sometimes you just have to stop and breathe

Comment

Apple Vision Pro headset on table
Image Credits: Brian Heater

More than anything, Apple’s Vision Pro is a beginning. There are moments while using it that feel like a porthole into a different world and — just maybe — the future. It’s imperfect, sure, but it’s an undeniable accomplishment after so many decades of extended reality false starts. Using the headset for even a few minutes is a mesmerizing experience but, perhaps more importantly, offers tangible glimpses into where things are going.

I’ve long been a sucker for mindfulness apps. That’s not to say that I use them much these days, but it feels like I’ve tried every one. One key thing that engaging with a Headspace or Calm lacks on a phone or tablet is immersion. It’s hard to overstate how powerful a tool immersion is, particularly for those who are just beginning their practice. It’s something the Vision Pro has in spades.

Much like the world of AR and VR, my own practice has been littered with false starts. Meditation is hard. Full stop. Even seasoned veterans have difficulty silencing noisy brains. It’s far more difficult when first attempting to get your footing. It can be frustrating and anxiety-inducing, effectively having the opposite of the intended effect; but you have to be patient, committed and willing to put in the time if you’re going to push through.

Along with the apps, I’m a sucker for trying out pretty much any piece of hardware that promises to help kickstart a mindfulness practice. They are, as you’ve no doubt surmised, largely crap — the kind of plastic garbage that gets used twice and then stashed in a drawer until your family gets things for your estate sale. (Here I will carve out a caveat for Muse’s clever meditation band — that one genuinely helped me along.)

I’ve always found mindfulness to be one of the most compelling use cases for extended reality. Again, it’s that sense of full immersion that does so much heavy lifting, drowning out life’s distractions. Well, to a point. My jarring NYC apartment buzzer went off right in the middle of this morning’s session. There’s only so much you can do. As for the cluttered apartment, the whine of the radiator, the rabbit rustling and my yell-talking neighbors, pop in a pair of AirPods Pro and you’re off the races.

Apple has offered Mindfulness on the iPhone and Apple Watch for a while now. It’s a basic app, primarily targeted on breathing. It lacks the complexity and content of apps like Calm, but anyone who’s ever successfully meditated will gladly tell you how important breathing is to the process. It’s like the drums in a rock track — it’s centering and constant.

Image Credits: Apple

Here’s Zen monk Shunryu Suzuki from his seminal 1970 book, “Zen Mind, Beginner’s Mind”:

When we practice zazen our mind always follows our breathing. When we inhale, the air comes into our inner world. When we exhale, the air goes out to the outer world. The inner world is limitless, and the outer world is also limitless. We say “inner world” or “outer world,” but actually there is just one whole world. In this limitless world, our throat is like a swinging door. The air comes in and goes out like someone passing through a swinging door.

If you think “I breathe,” the “I” is extra. There is no you to say “I.” What we call “I” is just a swinging door which moves when we inhale and when we exhale. It just moves; that is all. When your mind is pure and calm enough to follow this movement, there is nothing: no “I,” no world, no mind nor body; just a swinging door.

The Vision Pro version of Mindfulness operates in much the same manner. An image like a circle of flower petals expands and contracts to help you center your breathing, while a narrator offers a guided meditation. It’s simple, like the best parts of Zen.

Couple it with the headset’s Environment offers (effectively 3D desktop wallpaper for the world around you) and you’ve got an appropriate level of immersion that forces you to focus on the app, which forces you to focus on your breathing, making you mindful of a powerful and important aspect of our lives that most people take for granted most of the time. Suddenly, you’re meditating on a sandy beach or the moon.

It’s the kind of tool I would have loved to have had access to in those early days when I struggled so hard to focus. It’s also a much welcome respite in a device that is half-productivity, half-entertainment.

Apple’s Mindfulness app is hardly the end all, be all for the space. It’s the tip of the iceberg, but a hopeful tip. When such a basic app can have such a powerful effect, it’s exciting to think about the direction devs might go in, both in terms of mindfulness tools and altered states. Sorry, I can’t help sounding like late-period Timothy Leary when I write about this stuff, but I’m very much looking forward to seeing where this goes.

More TechCrunch

Sona, a workforce management platform for frontline employees, has raised $27.5 million in a Series A round of funding. More than two-thirds of the U.S. workforce are reportedly in frontline…

Sona, a frontline workforce management platform, raises $27.5M with eyes on US expansion

Uber Technologies announced Tuesday that it will buy the Taiwan unit of Delivery Hero’s Foodpanda for $950 million in cash. The deal is part of Uber Eats’ strategy to expand…

Uber to acquire Foodpanda’s Taiwan unit from Delivery Hero for $950M in cash 

Paris-based Blisce has become the latest VC firm to launch a fund dedicated to climate tech. It plans to raise as much as €150M (about $162M).

Paris-based VC firm Blisce launches climate tech fund with a target of $160M

Maad, a B2B e-commerce startup based in Senegal, has secured $3.2 million debt-equity funding to bolster its growth in the western Africa country and to explore fresh opportunities in the…

Maad raises $3.2M seed amid B2B e-commerce sector turbulence in Africa

The fresh funds were raised from two investors who transferred the capital into a special purpose vehicle, a legal entity associated with the OpenAI Startup Fund.

OpenAI Startup Fund raises additional $5M

Accel has invested in more than 200 startups in the region to date, making it one of the more prolific VCs in this market.

Accel has a fresh $650M to back European early-stage startups

Kyle Vogt, the former founder and CEO of self-driving car company Cruise, has a new VC-backed robotics startup focused on household chores. Vogt announced Monday that the new startup, called…

Cruise founder Kyle Vogt is back with a robot startup

When Keith Rabois announced he was leaving Founders Fund to return to Khosla Ventures in January, it came as a shock to many in the venture capital ecosystem — and…

From Miles Grimshaw to Eva Ho, venture capitalists continue to play musical chairs

On the heels of OpenAI announcing the latest iteration of its GPT large language model, its biggest rival in generative AI in the U.S. announced an expansion of its own.…

Anthropic is expanding to Europe and raising more money

If you’re looking for a Starliner mission recap, you’ll have to wait a little longer, because the mission has officially been delayed.

TechCrunch Space: You rock(et) my world, moms

Apple devoted a full event to iPad last Tuesday, roughly a month out from WWDC. From the invite artwork to the polarizing ad spot, Apple was clear — the event…

Apple iPad Pro M4 vs. iPad Air M2: Reviewing which is right for most

Terri Burns, a former partner at GV, is venturing into a new chapter of her career by launching her own venture firm called Type Capital. 

GV’s youngest partner has launched her own firm

The decision to go monochrome was probably a smart one, considering the candy-colored alternatives that seem to want to dazzle and comfort you.

ChatGPT’s new face is a black hole

Apple and Google announced on Monday that iPhone and Android users will start seeing alerts when it’s possible that an unknown Bluetooth device is being used to track them. The…

Apple and Google agree on standard to alert people when unknown Bluetooth devices may be tracking them

The company is describing the event as “a chance to demo some ChatGPT and GPT-4 updates.”

OpenAI’s ChatGPT announcement: Watch here

A human safety operator will be behind the wheel during this phase of testing, according to the company.

GM’s Cruise ramps up robotaxi testing in Phoenix

OpenAI announced a new flagship generative AI model on Monday that they call GPT-4o — the “o” stands for “omni,” referring to the model’s ability to handle text, speech, and…

OpenAI debuts GPT-4o ‘omni’ model now powering ChatGPT

Featured Article

The women in AI making a difference

As a part of a multi-part series, TechCrunch is highlighting women innovators — from academics to policymakers —in the field of AI.

18 hours ago
The women in AI making a difference

The expansion of Polar Semiconductor’s facility would enable the company to double its U.S. production capacity of sensor and power chips within two years.

White House proposes up to $120M to help fund Polar Semiconductor’s chip facility expansion

In 2021, Google kicked off work on Project Starline, a corporate-focused teleconferencing platform that uses 3D imaging, cameras and a custom-designed screen to let people converse with someone as if…

Google’s 3D video conferencing platform, Project Starline, is coming in 2025 with help from HP

Over the weekend, Instagram announced that it is expanding its creator marketplace to 10 new countries — this marketplace connects brands with creators to foster collaboration. The new regions include…

Instagram expands its creator marketplace to 10 new countries

You can expect plenty of AI, but probably not a lot of hardware.

Google I/O 2024: What to expect

The keynote kicks off at 10 a.m. PT on Tuesday and will offer glimpses into the latest versions of Android, Wear OS and Android TV.

Google I/O 2024: How to watch

Four-year-old Mexican BNPL startup Aplazo facilitates fractionated payments to offline and online merchants even when the buyer doesn’t have a credit card.

Aplazo is using buy now, pay later as a stepping stone to financial ubiquity in Mexico

We received countless submissions to speak at this year’s Disrupt 2024. After carefully sifting through all the applications, we’ve narrowed it down to 19 session finalists. Now we need your…

Vote for your Disrupt 2024 Audience Choice favs

Co-founder and CEO Bowie Cheung, who previously worked at Uber Eats, said the company now has 200 customers.

Healthy growth helps B2B food e-commerce startup Pepper nab $30 million led by ICONIQ Growth

Booking.com has been designated a gatekeeper under the EU’s DMA, meaning the firm will be regulated under the bloc’s market fairness framework.

Booking.com latest to fall under EU market power rules

Featured Article

‘Got that boomer!’: How cybercriminals steal one-time passcodes for SIM swap attacks and raiding bank accounts

Estate is an invite-only website that has helped hundreds of attackers make thousands of phone calls aimed at stealing account passcodes, according to its leaked database.

22 hours ago
‘Got that boomer!’: How cybercriminals steal one-time passcodes for SIM swap attacks and raiding bank accounts

Squarespace is being taken private in an all-cash deal that values the company on an equity basis at $6.6 billion.

Permira is taking Squarespace private in a $6.9 billion deal

AI-powered tools like OpenAI’s Whisper have enabled many apps to make transcription an integral part of their feature set for personal note-taking, and the space has quickly flourished as a…

Buy Me a Coffee’s founder has built an AI-powered voice note app