Climate

Toyota’s EV strategy hinges on a partnership with a petrochemical company

Comment

Toyota sign displayed outside a Tokyo showroom.
Image Credits: YUICHI YAMAZAKI/AFP / Getty Images

It’s no secret that Toyota has struggled with the transition to EVs.

The company has spent the last decade trying to throw cold water on battery-powered vehicles. It has actively lobbied against them, invested untold sums into hydrogen fuel cell vehicles, and pushed incremental advances in fuel economy by finally, finally filling its fleet with hybrids, a 30-year-old technology.

How has that been going? Not great.

More recently, though, Toyota has vocally embraced battery electric vehicles, saying that it will launch 30 EVs by 2030. It’s going to spend $48 million to build a battery research lab in the U.S., and it’s investing nearly $6 billion to build a battery factory in North Carolina. Much of that progress has occurred this year after longtime president Akio Toyoda handed the reins over to Koji Sato, the former head of Lexus, the automaker’s luxury division.

Still, Toyota’s EV progress remains nascent. And a recent announcement about a manufacturing partner suggests that the company is still feeling its way forward.

Toyota’s first model, the awkwardly named bZ4x, got off to a wobbly start: Every vehicle was recalled because the wheels were prone to falling off. Putting that aside, reviews of the crossover have been, well, fine. Its range is mediocre at best and the charging speed is OK, but reviewers say the rest of the car is agreeable enough.

More telling is the fact that Toyota is already hawking its next generation of EVs. Many of these are quickly assembled concepts, while others are technology demonstrations that claim outlandish specifications, like a range of 750 miles and a charging time of only 10 minutes thanks to solid-state batteries.

The battery type gets its advantages from a solid electrolyte. Electrolytes in today’s lithium-ion batteries are liquids, and they tend to be pretty flammable. What’s more, they can be easily pierced by spiky growths, known as dendrites, on the anode (the negative terminal). Dendrites are more likely to form because of repeated or excessively rapid fast-charging, and if they bridge the gap between anode and cathode, the cell short-circuits and can cause a fire.

Because of those concerns and others, today’s lithium-ion batteries have relatively limited charging speeds.

Solid-state batteries have the potential to unlock significant gains in energy density, charging speed and safety, but they’re incredibly hard to produce. Applying the electrolyte to the anode consistently during production, and ensuring it remains that way during use, is a tall order. And it’s compounded by the fact that manufacturing techniques generally have to work on existing equipment with few modifications. After all, automakers are spending billions to outfit those factories, and they’re not about to throw all that machinery out in a few years.

Everyone in the automotive industry is racing to get solid-state batteries to market at a reasonable cost. Most are confident that they’ll be able to do that later in the decade. Toyota isn’t any different, saying that its first solid-state models will be out around 2027–2028, with mass production to follow (which probably means it’ll be 2030 before anyone can really buy one).

To get there, Toyota has been working with Panasonic on the technology. Given Panasonic’s long history of making lithium-ion batteries, notably with Tesla, that shouldn’t come as a surprise.

What is more surprising is this week’s news that Toyota would be working to develop sulfide solid electrolyte production technologies with Idemitsu Kosan, a Japanese oil and petrochemical company that has also been working with the chemistry. The oil refiner has said that it intends to spend $5 billion over the next three years to build a business to better fit the global energy transition.

The question, of course, is whether the duo can produce the electrolyte in sufficient quantity and integrate it into existing battery lines. Toyota might have an advantage here: It has practically zero lithium-ion infrastructure today, so it can build its plants with a solid-state electrolyte in mind.

Still, it’s unclear whether the choice of a Idemitsu Kosan is the right one. While the company is embracing the energy transition more than, say, ExxonMobil, the lion’s share of Idemitsu Kosan’s revenue still comes from oil and petrochemical operations.

Partnering with a company that’s sharply focused on solid-state batteries might be a better bet, especially since there are others like Solid Power also working on sulfide solid electrolytes.

But Toyota respectfully disagrees. “Having explored various materials, we determined that the Idemitsu/Toyota solid electrolyte offers a good balance of factors such as ease of production and performance in all-solid-state batteries, making it suitable for battery mass production,” Toyota spokesperson Rick Bourgoise told TechCrunch+.

It’s also possible that the company’s business culture would be more comfortable working with another Nikkei 225 company than buying a startup.

Has Toyota chosen the right path? The next few years will be telling. If the company can stick to its solid-state timeline and remains committed to its EV rollout, it should be in good shape to catch a wave of EV adoptions in the latter half of the decade. We should know soon enough: The automaker is anticipating sales of 1.5 million EVs by 2026 and 3.5 million by 2030. Those figures are modest for a manufacturer of its size, so they should be easy enough to hit if Toyota is indeed committed.

But if its solid-state battery manufacturing plans start to slip or its interim EV strategy falters, expect some soul searching in Toyota City as its rivals dominate today’s EV market and use that experience to leap to the next generation.

More TechCrunch

The U.K.’s self-proclaimed “world-leading” regulations for self-driving cars are now official, after the Automated Vehicles (AV) Act received royal assent — the final rubber stamp any legislation must go through…

UK’s autonomous vehicle legislation becomes law, paving the way for first driverless cars by 2026

ChatGPT, OpenAI’s text-generating AI chatbot, has taken the world by storm. What started as a tool to hyper-charge productivity through writing essays and code with short text prompts has evolved…

ChatGPT: Everything you need to know about the AI-powered chatbot

SoLo Funds CEO Travis Holoway: “Regulators seem driven by press releases when they should be motivated by true consumer protection and empowering equitable solutions.”

Fintech lender Solo Funds is being sued again by the government over its lending practices

Hard tech startups generate a lot of buzz, but there’s a growing cohort of companies building digital tools squarely focused on making hard tech development faster, more efficient, and —…

Rollup wants to be the hardware engineer’s workhorse

TechCrunch Disrupt 2024 is not just about groundbreaking innovations, insightful panels, and visionary speakers — it’s also about listening to YOU, the audience, and what you feel is top of…

Disrupt Audience Choice vote closes Friday

Google says the new SDK would help Google expand on its core mission of connecting the right audience to the right content at the right time.

Google is launching a new Android feature to drive users back into their installed apps

Jolla has taken the official wraps off the first version of its personal server-based AI assistant in the making. The reborn startup is building a privacy-focused AI device — aka…

Jolla debuts privacy-focused AI hardware

OpenAI is removing one of the voices used by ChatGPT after users found that it sounded similar to Scarlett Johansson, the company announced on Monday. The voice, called Sky, is…

OpenAI to remove ChatGPT’s Scarlett Johansson-like voice

The ChatGPT mobile app’s net revenue first jumped 22% on the day of the GPT-4o launch and continued to grow in the following days.

ChatGPT’s mobile app revenue saw its biggest spike yet following GPT-4o launch

Dating app maker Bumble has acquired Geneva, an online platform built around forming real-world groups and clubs. The company said that the deal is designed to help it expand its…

Bumble buys community building app Geneva to expand further into friendships

CyberArk — one of the army of larger security companies founded out of Israel — is acquiring Venafi, a specialist in machine identity, for $1.54 billion. 

CyberArk snaps up Venafi for $1.54B to ramp up in machine-to-machine security

Founder-market fit is one of the most crucial factors in a startup’s success, and operators (someone involved in the day-to-day operations of a startup) turned founders have an almost unfair advantage…

OpenseedVC, which backs operators in Africa and Europe starting their companies, reaches first close of $10M fund

A Singapore High Court has effectively approved Pine Labs’ request to shift its operations to India.

Pine Labs gets Singapore court approval to shift base to India

The AI Safety Institute, a U.K. body that aims to assess and address risks in AI platforms, has said it will open a second location in San Francisco. 

UK opens office in San Francisco to tackle AI risk

Companies are always looking for an edge, and searching for ways to encourage their employees to innovate. One way to do that is by running an internal hackathon around a…

Why companies are turning to internal hackathons

Featured Article

I’m rooting for Melinda French Gates to fix tech’s broken ‘brilliant jerk’ culture

Women in tech still face a shocking level of mistreatment at work. Melinda French Gates is one of the few working to change that.

1 day ago
I’m rooting for Melinda French Gates to fix tech’s  broken ‘brilliant jerk’ culture

Blue Origin has successfully completed its NS-25 mission, resuming crewed flights for the first time in nearly two years. The mission brought six tourist crew members to the edge of…

Blue Origin successfully launches its first crewed mission since 2022

Creative Artists Agency (CAA), one of the top entertainment and sports talent agencies, is hoping to be at the forefront of AI protection services for celebrities in Hollywood. With many…

Hollywood agency CAA aims to help stars manage their own AI likenesses

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets