Startups

Tech layoffs are all but a thing of the past

Comment

Vishal Garg Better.com layoffs, admits he 'failed' on multiple fronts in leaked recording addressing significant staff cuts. Screen shot of meeting.
Image Credits: TechCrunch

Layoffs in the technology industry have slowed sharply in recent months, bringing the number of jobs lost to tech’s efficiency push to a near stop.

According to several services that track layoffs in the tech industry, after reaching a local maximum in January, the number of people laid off had declined by more than 90% by September. What’s more, some tech companies are hiring again to refill some of the roles that they had eliminated mere months ago.


The Exchange explores startups, markets and money.

Read it every morning on TechCrunch+ or get The Exchange newsletter every Saturday.


Such a quick shift from mass personnel cuts to more stable employee rolls and even hiring efforts may seem surprising, but it’s been a long time in the making. Data from popular tech industry layoff tracker Layoffs.fyi shows that job cuts have slowed for seven consecutive months this year, plateauing around 10,000 per month from June through August and declining to just over 3,000 so far in September.

Data visualization by Miranda Halpern, created with Flourish

TrueUp, a jobs board focused on the tech industry, also marked that tech industry layoffs peaked in January and declined sharply thereafter. However, TrueUp’s layoff count shows a slightly lumpier trend in the total number of staff cuts. Regardless of the source, though, the trend is clear that job cuts are on the decline.

And that’s not even the good news. This column pointed out in July that while the number of roles slashed by tech companies was falling, the number of companies doing layoffs was trending upward:

[W]e’re moving past the era when tech companies were slashing head counts deeply and broadly. Instead, we are seeing smaller, more tactical cuts as these businesses seek to shave off the last bits of operational excess. For tech employees, this is generally good news, but the danger hasn’t passed for people who weren’t affected by earlier layoffs. The damage is simply being spread around more than it was earlier in the year.

We were right, directionally. The worst was behind us and the trends were positive. What we did not anticipate, though, was such a rapid shift from job cuts to rehiring. As Insider wrote this week:

Whether to return is a question some former Salesforce workers are likely asking. The company plans to hire some 3,000 employees after cutting 10% of its workforce at the start of the year. Salesforce told Bloomberg it expects to hire in areas like sales, engineering, and data cloud product teams — and said the new workers will help grow the company’s AI business to draw further investments.

Asking people you’ve laid off to come back is not as silly as it sounds. If you lay off a bunch of staff and then realize you actually need those roles, you want to hire folks already familiar with your company’s products, processes and people. After all, your company already knows those workers’ details, what they are like to work with, and where they have most recently toiled. That’s a pretty attractive package!

Sure, we could mock tech companies here for cutting jobs too broadly, deep or both, but by going back to the very people they laid off, tech companies are in some cases going to have to pay for their mistakes. I don’t know about you, but if Apollo let me go tomorrow and then reached out a few months later asking me to return, I wouldn’t do it unless they paid me a chunk more money. Salesforce could find itself paying more for talent that it simply could have kept.

Why the change?

Theory-crafting a little, there are two reasons why I suspect we’re seeing layoffs all but cease and tech companies look to staff up once again:

  1. The pressure on tech valuations has lifted a bit, shifting the profit-growth balance that tech companies are expected to meet. Profits are good, but growth is creeping back as the key tech measuring stick. That means companies need more, not less, people.
  2. Internal deadlines and external expectations for adding generative AI to tech products means that tech companies need to expand their employee roster, not shrink it.

What strikes me about those two trends is that there is no near-term reason for them to invert. Provided that tech stocks don’t drop by a surprise 10%, I suspect that we’re entering a period in which tech companies once again grow their headcounts, just more slowly than they have in the recent past. But the layoffs era? It’s all but over.

More TechCrunch

Founder-market fit is one of the most crucial factors in a startup’s success, and operators (someone involved in the day-to-day operations of a startup) turned founders have an almost unfair advantage…

OpenseedVC, which backs operators in Africa and Europe starting their companies, reaches first close of $10M fund

A Singapore High Court has effectively approved Pine Labs’ request to shift its operations to India.

Pine Labs gets Singapore court approval to shift base to India

The AI Safety Institute, a U.K. body that aims to assess and address risks in AI platforms, has said it will open a second location in San Francisco. 

UK opens office in San Francisco to tackle AI risk

Companies are always looking for an edge, and searching for ways to encourage their employees to innovate. One way to do that is by running an internal hackathon around a…

Why companies are turning to internal hackathons

Featured Article

I’m rooting for Melinda French Gates to fix tech’s broken ‘brilliant jerk’ culture

Women in tech still face a shocking level of mistreatment at work. Melinda French Gates is one of the few working to change that.

19 hours ago
I’m rooting for Melinda French Gates to fix tech’s  broken ‘brilliant jerk’ culture

Blue Origin has successfully completed its NS-25 mission, resuming crewed flights for the first time in nearly two years. The mission brought six tourist crew members to the edge of…

Blue Origin successfully launches its first crewed mission since 2022

Creative Artists Agency (CAA), one of the top entertainment and sports talent agencies, is hoping to be at the forefront of AI protection services for celebrities in Hollywood. With many…

Hollywood agency CAA aims to help stars manage their own AI likenesses

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

3 days ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

3 days ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies