Climate

Soil can store gigatons of carbon, and Yard Stick wants to measure it all

Comment

Scientist samples soil using a portable spectroscope from Yard Stick
Image Credits: Yard Stick

When it comes to removing carbon dioxide from the atmosphere, one of the first questions is often: What should we do with it? Making new things is an obvious answer, though it’s still an expensive proposition. Stashing it underground is another, cheaper option; it usually involves compressing and injecting the gas into underground rock formations, kind of like oil drilling in reverse.

But when it comes to storing carbon underground, there’s another choice that’s even more straightforward: agricultural soils. Farming and ranching has the potential to store from 2 billion to 4 billion metric tons of carbon dioxide every year for between $45 and $100 per metric ton, according to the Intergovernmental Panel on Climate Change (IPCC). As carbon-removal schemes go, that’s pretty cheap.

“Soil science, for the last 20 years, has been banging their drum to say there’s an enormous opportunity here,” Yard Stick CEO Chris Tolles told TechCrunch+.

But how much carbon is held by soils — and how much they capture over time — is not an easy thing to measure. Most soil sampling is done by hand-digging cores out of the ground and sending the samples to a lab. It’s labor- and time-intensive, which means it’s not cheap.

As a soil scientist, Yard Stick scientific adviser and research collaborator Cristine Morgan was intimately familiar with it all. For years, she researched how to use probes to characterize soils, reducing the entire process down to one step. By the time Tolles contacted her, the technology was pretty well developed. In the fall of 2020, she, Tolles and chief engineer Kevin Meissner founded Yard Stick to commercialize it.

It works something like this: The probe part sits near the tip of what’s essentially a foot-and-a-half-long drill bit. It uses spectroscopy to determine how much carbon is locked in the soil. That basically means it shines a light on the soil through a sapphire lens and measures what gets reflected. The device samples hundreds of spectral bands, from visible violet light all the way up to near-infrared. The smarts of the unit sit in a case atop the drill bit; it’s a little bit bigger than a rugby ball. The whole thing is then attached to an off-the-shelf cordless drill, and a sample takes less than a minute to complete.

Tolles said this version is just the first of many, a proof of concept that will be further refined. Next year, the company plans to build a version that can be attached to the back of a truck, allowing the operator to drive up to a sample site, press a button, and let the rig do the rest of the work.

The different versions will help the company characterize soils in a range of different environments, but for now, Yard Stick is focusing on farms and ranches.

The startup recently closed a $10.6 million Series A round, TechCrunch+ has exclusively learned. The round was led by Toyota Ventures with participation from the Microsoft Climate Innovation Fund, the Nature Conservancy, Lowercarbon Capital, Breakthrough Energy Ventures and Pillar VC.

Tolles said the science behind the probe is solid and that the company will be presenting their data at a soil science meeting this fall. With the technology essentially de-risked, Yard Stick will be using the funding to scale up its operation. “We’re ready to deploy,” he said.

Right now, the company has field teams operating out of Ohio, Illinois, Minnesota, Colorado and California, putting it in the heart of the country’s major agricultural regions. Tolles said the next step is to add more equipment and crews to increase the “density of offering” in the Midwest, California and in grazing regions in the West.

Yard Stick charges customers based on how many acres they need samples for. Those customers aren’t farmers and ranchers, Tolles said, but rather third parties that work with farmers and ranchers to boost soil carbon on their lands. Those might include climate-conscious dairies or soil carbon project developers, he said. Yard Stick designs the sampling regimen and then takes the samples itself, processing the data in its own software. Since soils change slowly, the plan is to return three to five years later to resample.

Tolles emphasized that Yard Stick doesn’t take a cut from any carbon credit sales, saying it would undermine the integrity of his company’s data. “Imagine if your phlebotomist got a cut of your high blood pressure medication, you’d be like, ‘What the hell?’”

Yard Stick’s sales proposition might be aimed primarily at companies that are hoping to improve soil carbon retention for the purposes of removing carbon dioxide from the atmosphere. But the benefits of boosting soil carbon go further than simply fighting climate change.

Soil carbon is integral to agricultural productivity. It’s why white settlers thought they’d stumbled into farming heaven when they forced their way west from rocky New York and New England into the Ohio River Valley. The region’s black soils were a boon for productivity.

But the longer people farm the land, and the longer they use annual crops to do so, the less potential soils have to store carbon and retain their productivity. Most farmers care deeply about the health of their soils, but they’re also running businesses that bump up against the harsh realities of commodities prices.

Today, agriculture is a net emitter of carbon. In the U.S. alone, soil management represents about 5% of the country’s carbon emissions, according to the EPA. To become a meaningful carbon sink, it’s got a long way to go. But the potential upsides are significant, and plenty of farmers would be invested if the numbers penciled out. It’s not often that business opportunities represent a win-win, but when it happens, well, it’s probably pay dirt.

More TechCrunch

X will now allow users to post consensually produced NSFW content as long as it is prominently labeled as such.

X tweaks rules to formally allow adult content

Ashby consolidates existing talent acquisition tools and leans heavily on AI to automate the more repetitive steps in the recruitment pipeline.

Ashby injects recruiting with a dose of AI

Spotify has announced it’s hiking subscriptions for customers in the U.S., the second such price increase in the space of a year. The music-streaming giant reports that premium pricing will…

Spotify to increase premium pricing in the US to $11.99 per month

Monzo has announced its 2024 financial results, revealing its first full-year pre-tax profit. The company also confirmed that it’s in the early stages of expanding into the broader European market…

UK neobank Monzo reports first full (pre-tax) profit, prepares for EU expansion with Dublin hub

Featured Article

Inside Apple’s efforts to build a better recycling robot

Last week, TechCrunch paid a visit to Apple’s Austin, Texas manufacturing facilities. Since 2013, the company has built its Mac Pro desktop about 20 minutes north of downtown. The 400,000 square foot facility sits in a maze of industry parks, a quick trip south from the company’s in-progress corporate campus. In recent years, the capital…

2 hours ago
Inside Apple’s efforts to build a better recycling robot

Early attempts at making dedicated hardware to house artificial intelligence smarts have been criticized as, well, a bit rubbish. But here’s an AI gadget-in-the-making that’s all about rubbish, literally: Finnish…

Binit is bringing AI to trash

Temasek has previously invested in Lenskart, and this new funding follows a $500 million investment by the Abu Dhabi Investment Authority last year.

Temasek, Fidelity buy $200M stake in Lenskart at $5B valuation

Less than one year after its iOS launch, French startup ten ten has gone viral with a walkie talkie app that allows teens to send voice messages to their close…

French startup ten ten reinvents the walkie-talkie

Featured Article

Unicorn-rich VC Wesley Chan owes his success to a Craigslist job washing lab beakers

While all of Wesley Chan’s success has been well-documented over the years, his personal journey…not so much. Chan spoke to TechCrunch about the ways his life impacts how he invests in startups.

18 hours ago
Unicorn-rich VC Wesley Chan owes his success to a Craigslist job washing lab beakers

Presumptive Republican presidential nominee Donald Trump now has an account on the short-form video app that he once tried to ban. Trump’s TikTok account, which launched on Saturday night, features…

Trump takes off on TikTok

With fewer than 400,000 inhabitants, Iceland receives more than its fair share of tourists — and of venture capital.

Iceland’s startup scene is all about making the most of the country’s resources

Kobo put out a handful of new e-readers a few weeks back: color versions of the excellent Libra 2 and Clara, as well as an updated monochrome version of the…

Kobo’s new e-readers are a sidegrade most can skip (with one exception)

In an interview at his home near Reykjavík, the entrepreneur-turned-VC shared thoughts on his ventures and the journey that led him from Unity to climate tech, a homecoming of sorts.

Unity co-founder David Helgason’s next act: Gaming the climate crisis

Welcome back to TechCrunch’s Week in Review — TechCrunch’s newsletter recapping the week’s biggest news. Want it in your inbox every Saturday? Sign up here. Over the past eight years,…

Fisker collapsed under the weight of its founder’s promises

What is AI? We’ve put together this non-technical guide to give anyone a fighting chance to understand how and why today’s AI works.

WTF is AI?

President Joe Biden has vetoed H.J.Res. 109, a congressional resolution that would have overturned the Securities and Exchange Commission’s current approach to banks and crypto. Specifically, the resolution targeted the…

President Biden vetoes crypto custody bill

Featured Article

Industries may be ready for humanoid robots, but are the robots ready for them?

How large a role humanoids will play in that ecosystem is, perhaps, the biggest question on everyone’s mind at the moment.

2 days ago
Industries may be ready for humanoid robots, but are the robots ready for them?

VCs are clamoring to invest in hot AI companies, and willing to pay exorbitant share prices for coveted spots on their cap tables. Even so, most aren’t able to get…

VCs are selling shares of hot AI companies like Anthropic and xAI to small investors in a wild SPV market

The fashion industry has a huge problem: Despite many returned items being unworn or undamaged, a lot, if not the majority, end up in the trash. An estimated 9.5 billion…

Deal Dive: How (Re)vive grew 10x last year by helping retailers recycle and sell returned items

Tumblr officially shut down “Tips,” an opt-in feature where creators could receive one-time payments from their followers.  As of today, the tipping icon has automatically disappeared from all posts and…

You can no longer use Tumblr’s tipping feature 

Generative AI improvements are increasingly being made through data curation and collection — not architectural — improvements. Big Tech has an advantage.

AI training data has a price tag that only Big Tech can afford

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: Can we (and could we ever) trust OpenAI?

Jasper Health, a cancer care platform startup, laid off a substantial part of its workforce, TechCrunch has learned.

General Catalyst-backed Jasper Health lays off staff

Featured Article

Live Nation confirms Ticketmaster was hacked, says personal information stolen in data breach

Live Nation says its Ticketmaster subsidiary was hacked. A hacker claims to be selling 560 million customer records.

3 days ago
Live Nation confirms Ticketmaster was hacked, says personal information stolen in data breach

Featured Article

Inside EV startup Fisker’s collapse: how the company crumbled under its founders’ whims

An autonomous pod. A solid-state battery-powered sports car. An electric pickup truck. A convertible grand tourer EV with up to 600 miles of range. A “fully connected mobility device” for young urban innovators to be built by Foxconn and priced under $30,000. The next Popemobile. Over the past eight years, famed vehicle designer Henrik Fisker…

3 days ago
Inside EV startup Fisker’s collapse: how the company crumbled under its founders’ whims

Late Friday afternoon, a time window companies usually reserve for unflattering disclosures, AI startup Hugging Face said that its security team earlier this week detected “unauthorized access” to Spaces, Hugging…

Hugging Face says it detected ‘unauthorized access’ to its AI model hosting platform

Featured Article

Hacked, leaked, exposed: Why you should never use stalkerware apps

Using stalkerware is creepy, unethical, potentially illegal, and puts your data and that of your loved ones in danger.

3 days ago
Hacked, leaked, exposed: Why you should never use stalkerware apps

The design brief was simple: each grind and dry cycle had to be completed before breakfast. Here’s how Mill made it happen.

Mill’s redesigned food waste bin really is faster and quieter than before

Google is embarrassed about its AI Overviews, too. After a deluge of dunks and memes over the past week, which cracked on the poor quality and outright misinformation that arose…

Google admits its AI Overviews need work, but we’re all helping it beta test

Welcome to Startups Weekly — Haje‘s weekly recap of everything you can’t miss from the world of startups. Sign up here to get it in your inbox every Friday. In…

Startups Weekly: Musk raises $6B for AI and the fintech dominoes are falling