Featured Article

First drive: The 2024 GMC Hummer EV SUV is the perfect vehicle for chaos

It’s too big and not very efficient, but it shines when tackling unexpected obstacles

Comment

2024 GMC Hummer EV SUV
Image Credits: Roberto Baldwin

The Hummer is and always will be, a study in extravagance.

GM reviving a brand that was the target of the eco-conscious in an earlier life displays the type of hubris that usually comes from Tesla. Bravado aside, the GMC Hummer EV SUV can handle the world of dirt, mud and asphalt. Plus, its shorter wheelbase and more responsive chassis make it a no-brainer choice in the decision between it and the GMC Hummer EV truck.

My time with the SUV version of the Hummer EV was a vast improvement — in nearly every aspect — over the pickup Hummer. Thanks to a shorter wheelbase, off-road capabilities, rear-wheel steering and the inclusion of the Super Cruise advanced driver assistance system, the very large SUV impressed with its ability to tackle the rain and mud-drenched roads of Napa during a recent storm as I navigated fallen trees and, in one case, a trip off the side of a road that was doubling as a pond.

The upshot: It’s a brash machine that might not fit snugly into a parking space or sip gingerly at a charging station, but it fills a niche in a world where the tumultuous effects of man-made climate change are becoming more common.

Too much power

The 2024 Hummer EV SUV starts at $80,395 for the dual-motor EV2. I got a chance to spend the day with the pricier, no-holds-barred tri-motor Edition 1 version, with a starting price of $105,595 in Northern California.

By opting for the third motor (one in front and two in the back) you unlock “Watts to Freedom.” GMC says it will propel the 9,000-pound machine from zero to 60 in 3.5 seconds. This is thanks to the vehicle’s 830 horsepower and 1,200 lb-ft motor torque (11,500 lb-ft wheel torque).

Frankly, it’s too much power for a vehicle this size. It’s like putting a rocket on the back of a tank.

All the batteries

The Hummer EV SUV has a targeted range of 300 miles. It accomplishes this thanks to a 200kWh capacity Ultium battery pack. To put that in perspective, the Cadillac Lyriq — another GM Ultium vehicle — has a 100kWh capacity battery pack and is also targeting a range of 300 miles.

Fortunately, the Hummer EV SUV has an 800-volt architecture and supports DC fast charging at speeds up to 300kW. This is a must considering the size of the pack.

I was unable to conduct a true range test. However, during my time behind the wheel, I did clock 1.6 miles per kWh. That translates to roughly 320 miles of range. Keep in mind that only 15% of the test drive was on a freeway (a range killer).

(Sort of) extreme driving

2024 GMC Hummer EV SUV
Image Credits: Roberto Baldwin

Once you get past the weight, size, inefficiency and decision to make it far too quick, the Hummer EV SUV ended up being the perfect vehicle during the rain storm (aka the atmospheric river) that was pummeling Northern California.

The Hummer was a solid companion through all of this and had zero issues rolling over large swathes of earth that had slid onto the road. The all-wheel-steering, which gives the illusion of driving a smaller vehicle and felt nimble for its size, was especially helpful as trees and branches had littered the roads in the hills. It. It also helps that the Hummer SUV’s wheelbase is nine inches shorter than that of the Hummer truck. Overall, the Hummer SUV is 20 inches shorter than the truck.

The Hummer EV SUV drove better than the Hummer truck we took off-roading. It’s such an improvement that it should give pause to those who have ordered the pickup.

On the highway, GM’s Super Cruise displayed why it’s the best hands-off/eyes-on driver assistance system on the road right now. It held the SUV in the center of the lane and deftly switched lanes to overtake slower vehicles. Of course, as with all of these systems, the driver must always pay attention.

Whoops

2024 GMC Hummer EV SUV
Image Credits: Roberto Baldwin

I also had an “incident.” While driving on a flooded road, an oncoming vehicle floated into my lane and I ended up driving off the shoulder to avoid them. The right side of the vehicle was now in about three feet of water and mud. I tossed the Hummer in off-road mode, locked the front differential (I could have locked the back as well) and drove the truck forward slowly before turning the wheel and crawling out of the situation with a bit of a hop.

This is the selling point of this vehicle: It’s ready to tackle insane conditions because it is also insane.

Too much animation

2024 GMC Hummer EV SUV
Image Credits: Roberto Baldwin

Inside the Hummer, the vehicle is outfitted with tons of little storage areas. For hauling large items, with the rear seats down, it has 81.8 cubic feet of cargo space. The seats are surprisingly comfortable and there’s plenty of head and leg room in the front and back seats, even for drivers and passengers over six feet tall.

The 12.3-inch dash cluster is bright and easy to read. The 13.4-inch touchscreen infotainment system is also easy to navigate even with the pseudo-Tron design. GMC boasts that it’s using the Unreal engine for graphics, but switching between drive modes requires an animation to load. The latency between turning the mode dial and it actually showing the selected mode is far too long for a modern vehicle.

Fortunately, the use of Android Automotive means the voice assistant usually understands you and Google Maps is baked in. The system will also give you charging stations along a route. Something Tesla has been doing for years and other automakers have been slow to adopt.

CarPlay and Android Auto are both supported.

The better option

Surprisingly, the Hummer EV SUV feels like it has a spot in the world that’s more than just being big for the sake of being big. It drives well (for its size), is capable of tackling most environments both on-road and off and boasts one of the best driver assistance systems in the industry. It’s all-around better than the Hummer pickup.

Now if only GM could put all that into a smaller, more efficient package, it would have a mass-market winner instead of a niche halo vehicle that’s ready to tackle the end of the world.

More TechCrunch

When Alex Ewing was a kid growing up in Purcell, Oklahoma, he knew how close he was to home based on which billboards he could see out the car window.…

OneScreen.ai brings startup ads to billboards and NYC’s subway

SpaceX’s massive Starship rocket could take to the skies for the fourth time on June 5, with the primary objective of evaluating the second stage’s reusable heat shield as the…

SpaceX sent Starship to orbit — the next launch will try to bring it back

Eric Lefkofsky knows the public listing rodeo well and is about to enter it for a fourth time. The serial entrepreneur, whose net worth is estimated at nearly $4 billion,…

Billionaire Groupon founder Eric Lefkofsky is back with another IPO: AI health tech Tempus

TechCrunch Disrupt showcases cutting-edge technology and innovation, and this year’s edition will not disappoint. Among thousands of insightful breakout session submissions for this year’s Audience Choice program, five breakout sessions…

You’ve spoken! Meet the Disrupt 2024 breakout session audience choice winners

Check Point is the latest security vendor to fix a vulnerability in its technology, which it sells to companies to protect their networks.

Zero-day flaw in Check Point VPNs is ‘extremely easy’ to exploit

Though Spotify never shared official numbers, it’s likely that Car Thing underperformed or was just not worth continued investment in today’s tighter economic market.

Spotify offers Car Thing refunds as it faces lawsuit over bricking the streaming device

The studies, by researchers at MIT, Ben-Gurion University, Cambridge and Northeastern, were independently conducted but complement each other well.

Misinformation works, and a handful of social ‘supersharers’ sent 80% of it in 2020

Welcome back to TechCrunch Mobility — your central hub for news and insights on the future of transportation. Sign up here for free — just click TechCrunch Mobility! Okay, okay…

Tesla shareholder sweepstakes and EV layoffs hit Lucid and Fisker

In a series of posts on X on Thursday, Paul Graham, the co-founder of startup accelerator Y Combinator, brushed off claims that OpenAI CEO Sam Altman was pressured to resign…

Paul Graham claims Sam Altman wasn’t fired from Y Combinator

In its three-year history, EthonAI has amassed some fairly high-profile customers including Siemens and chocolate-maker Lindt.

AI manufacturing startup funding is on a tear as Switzerland’s EthonAI raises $16.5M

Don’t miss out: TechCrunch Disrupt early-bird pricing ends in 48 hours! The countdown is on! With only 48 hours left, the early-bird pricing for TechCrunch Disrupt 2024 will end on…

Ticktock! 48 hours left to nab your early-bird tickets for Disrupt 2024

Biotech startup Valar Labs has built a tool that accurately predicts certain treatment outcomes, potentially saving precious time for patients.

Valar Labs debuts AI-powered cancer care prediction tool and secures $22M

Archer Aviation is partnering with ride-hailing and parking company Kakao Mobility to bring electric air taxi flights to South Korea starting in 2026, if the company can get its aircraft…

Archer, Kakao Mobility partner to bring electric air taxis to South Korea in 2026

Space startup Basalt Technologies started in a shed behind a Los Angeles dentist’s office, but things have escalated quickly: Soon it will try to “hack” a derelict satellite and install…

Basalt plans to ‘hack’ a defunct satellite to install its space-specific OS

As a teen model, Katrin Kaurov became financially independent at a young age. Aleksandra Medina, whom she met at NYU Abu Dhabi, also learned to manage money early on. The…

Former teen model co-created app Frich to help Gen Z be more realistic about finances

Can AI help you tell your story? That’s the idea behind a startup called Autobiographer, which leverages AI technology to engage users in meaningful conversations about the events in their…

Autobiographer’s app uses AI to help you tell your life story

AI-powered summaries of web pages are a feature that you will find in many AI-centric tools these days. The next step for some of these tools is to prepare detailed…

Perplexity AI’s new feature will turn your searches into shareable pages

ChatGPT, OpenAI’s text-generating AI chatbot, has taken the world by storm. What started as a tool to hyper-charge productivity through writing essays and code with short text prompts has evolved…

ChatGPT: Everything you need to know about the AI-powered chatbot

Battery recycling startups have emerged in Europe in a bid to tap into the next big opportunity in the EV market: battery waste.  Among them is Cylib, a German-based startup…

Cylib wants to own EV battery recycling in Europe

Amazon has received approval from the U.S. Federal Aviation Administration (FAA) to fly its delivery drones longer distances, the company announced on Thursday. Amazon says it can now expand its…

Amazon gets FAA approval to expand US drone deliveries

With Plannin, creators can tell their audience about their latest trip, which hotels they liked and post photos of their travels.

Former Priceline execs debut Plannin, a booking platform that uses travel influencers to help plan trips

Amazon is rolling out its AI voice search feature to Alexa, which lets it answer open-ended questions about content.

Amazon is rolling out AI voice search to Fire TV devices

Redpanda has already integrated Benthos into its own service and has made it the core technology of its new Redpanda Connect service.

Redpanda acquires Benthos to expand its end-to-end streaming data platform

It’s a lofty goal to take on legacy payments infrastructure, however, Forward’s model has an advantage by shifting the economics back to SaaS companies.

Fintech startup Forward grabs $16M to take on Stripe, lead future of integrated payments

Fertility remains a pressing concern around the world — birthrates are down in many countries, and infertility rates (that is, the inability to conceive) are up. Rhea, a Singapore- and…

Rhea reaps $10M more led by Thiel

Microsoft, Meta, Intel, AMD and others have formed a new group to design next-gen interconnects for AI accelerator hardware.

Tech giants form an industry group to help develop next-gen AI chip components

With JioFinance, the Indian tycoon Mukesh Ambani is making his boldest consumer-facing move yet into financial services.

Ambani’s Reliance fires opening salvo in fintech battle, launches JioFinance app

Salespeople live and die by commissions. It’s no surprise, then, that Salesforce paid a premium to buy a platform that simplifies managing commissions.

Filing shows Salesforce paid $419M to buy Spiff in February

YoLa Fresh works with over a thousand retailers across Morocco and records up to $1 million in gross merchandise volume.

YoLa Fresh, a GrubMarket for Morocco, digs up $7M to connect farmers with food sellers

Instagram is expanding the scope of its “Limits” tool specifically for teenagers that would let them restrict unwanted interactions with people.

Instagram now lets teens limit interactions to their ‘Close Friends’ group to combat harassment