Featured Article

First drive: The 2024 GMC Hummer EV SUV is the perfect vehicle for chaos

It’s too big and not very efficient, but it shines when tackling unexpected obstacles

Comment

2024 GMC Hummer EV SUV
Image Credits: Roberto Baldwin

The Hummer is and always will be, a study in extravagance.

GM reviving a brand that was the target of the eco-conscious in an earlier life displays the type of hubris that usually comes from Tesla. Bravado aside, the GMC Hummer EV SUV can handle the world of dirt, mud and asphalt. Plus, its shorter wheelbase and more responsive chassis make it a no-brainer choice in the decision between it and the GMC Hummer EV truck.

My time with the SUV version of the Hummer EV was a vast improvement — in nearly every aspect — over the pickup Hummer. Thanks to a shorter wheelbase, off-road capabilities, rear-wheel steering and the inclusion of the Super Cruise advanced driver assistance system, the very large SUV impressed with its ability to tackle the rain and mud-drenched roads of Napa during a recent storm as I navigated fallen trees and, in one case, a trip off the side of a road that was doubling as a pond.

The upshot: It’s a brash machine that might not fit snugly into a parking space or sip gingerly at a charging station, but it fills a niche in a world where the tumultuous effects of man-made climate change are becoming more common.

Too much power

The 2024 Hummer EV SUV starts at $80,395 for the dual-motor EV2. I got a chance to spend the day with the pricier, no-holds-barred tri-motor Edition 1 version, with a starting price of $105,595 in Northern California.

By opting for the third motor (one in front and two in the back) you unlock “Watts to Freedom.” GMC says it will propel the 9,000-pound machine from zero to 60 in 3.5 seconds. This is thanks to the vehicle’s 830 horsepower and 1,200 lb-ft motor torque (11,500 lb-ft wheel torque).

Frankly, it’s too much power for a vehicle this size. It’s like putting a rocket on the back of a tank.

All the batteries

The Hummer EV SUV has a targeted range of 300 miles. It accomplishes this thanks to a 200kWh capacity Ultium battery pack. To put that in perspective, the Cadillac Lyriq — another GM Ultium vehicle — has a 100kWh capacity battery pack and is also targeting a range of 300 miles.

Fortunately, the Hummer EV SUV has an 800-volt architecture and supports DC fast charging at speeds up to 300kW. This is a must considering the size of the pack.

I was unable to conduct a true range test. However, during my time behind the wheel, I did clock 1.6 miles per kWh. That translates to roughly 320 miles of range. Keep in mind that only 15% of the test drive was on a freeway (a range killer).

(Sort of) extreme driving

2024 GMC Hummer EV SUV
Image Credits: Roberto Baldwin

Once you get past the weight, size, inefficiency and decision to make it far too quick, the Hummer EV SUV ended up being the perfect vehicle during the rain storm (aka the atmospheric river) that was pummeling Northern California.

The Hummer was a solid companion through all of this and had zero issues rolling over large swathes of earth that had slid onto the road. The all-wheel-steering, which gives the illusion of driving a smaller vehicle and felt nimble for its size, was especially helpful as trees and branches had littered the roads in the hills. It. It also helps that the Hummer SUV’s wheelbase is nine inches shorter than that of the Hummer truck. Overall, the Hummer SUV is 20 inches shorter than the truck.

The Hummer EV SUV drove better than the Hummer truck we took off-roading. It’s such an improvement that it should give pause to those who have ordered the pickup.

On the highway, GM’s Super Cruise displayed why it’s the best hands-off/eyes-on driver assistance system on the road right now. It held the SUV in the center of the lane and deftly switched lanes to overtake slower vehicles. Of course, as with all of these systems, the driver must always pay attention.

Whoops

2024 GMC Hummer EV SUV
Image Credits: Roberto Baldwin

I also had an “incident.” While driving on a flooded road, an oncoming vehicle floated into my lane and I ended up driving off the shoulder to avoid them. The right side of the vehicle was now in about three feet of water and mud. I tossed the Hummer in off-road mode, locked the front differential (I could have locked the back as well) and drove the truck forward slowly before turning the wheel and crawling out of the situation with a bit of a hop.

This is the selling point of this vehicle: It’s ready to tackle insane conditions because it is also insane.

Too much animation

2024 GMC Hummer EV SUV
Image Credits: Roberto Baldwin

Inside the Hummer, the vehicle is outfitted with tons of little storage areas. For hauling large items, with the rear seats down, it has 81.8 cubic feet of cargo space. The seats are surprisingly comfortable and there’s plenty of head and leg room in the front and back seats, even for drivers and passengers over six feet tall.

The 12.3-inch dash cluster is bright and easy to read. The 13.4-inch touchscreen infotainment system is also easy to navigate even with the pseudo-Tron design. GMC boasts that it’s using the Unreal engine for graphics, but switching between drive modes requires an animation to load. The latency between turning the mode dial and it actually showing the selected mode is far too long for a modern vehicle.

Fortunately, the use of Android Automotive means the voice assistant usually understands you and Google Maps is baked in. The system will also give you charging stations along a route. Something Tesla has been doing for years and other automakers have been slow to adopt.

CarPlay and Android Auto are both supported.

The better option

Surprisingly, the Hummer EV SUV feels like it has a spot in the world that’s more than just being big for the sake of being big. It drives well (for its size), is capable of tackling most environments both on-road and off and boasts one of the best driver assistance systems in the industry. It’s all-around better than the Hummer pickup.

Now if only GM could put all that into a smaller, more efficient package, it would have a mass-market winner instead of a niche halo vehicle that’s ready to tackle the end of the world.

More TechCrunch

Featured Article

Bangladeshi police agents accused of selling citizens’ personal information on Telegram

Two senior police officials in Bangladesh are accused of collecting and selling citizens’ personal information to criminals on Telegram.

2 hours ago
Bangladeshi police agents accused of selling citizens’ personal information on Telegram

Carta, a once-high-flying Silicon Valley startup that loudly backed away from one of its businesses earlier this year, is working on a secondary sale that would value the company at…

Carta’s valuation will be cut by billions in an upcoming secondary sale

Boeing’s Starliner spacecraft has successfully delivered two astronauts to the International Space Station, a key milestone in the aerospace giant’s quest to certify the capsule for regular crewed missions.  Starliner…

Boeing’s Starliner overcomes leaks and engine trouble to dock with ‘the big city in the sky’

Rivian needs to sell its new revamped vehicles at a profit in order to sustain itself long enough to get to the cheaper mass market R2 SUV on the road.

Rivian’s path to survival is now remarkably clear

Featured Article

What to expect from WWDC 2024: iOS 18, macOS 15 and so much AI

Apple is hoping to make WWDC 2024 memorable as it finally spells out its generative AI plans.

8 hours ago
What to expect from WWDC 2024: iOS 18, macOS 15 and so much AI

In a research note, HSBC estimates that the Indian edtech giant Byju’s, once valued at $22 billion, is now worth nothing.

HSBC believes that $22 billion Byju’s is now worth zero

As WWDC 2024 nears, all sorts of rumors and leaks have emerged about what iOS 18 and its AI-powered apps and features have in store.

What to expect from Apple’s AI-powered iOS 18 at WWDC 2024

Apple’s annual list of what it considers the best and most innovative software available on its platform is turning its attention to the little guy.

Apple’s Design Awards highlight indies and startups

Meta launched its Meta Verified program today along with other features, such as the ability to call large businesses and custom messages.

Meta rolls out Meta Verified for WhatsApp Business users in Brazil, India, Indonesia and Colombia

Last year, during the Q3 2023 earnings call, Mark Zuckerberg talked about leveraging AI to have business accounts respond to customers for purchase and support queries. Today, Meta announced AI-powered…

Meta adds AI-powered features to WhatsApp Business app

TikTok is testing streaks that are similar to Snapchat’s in order to boost engagement, including how long people stay on the app.

TikTok is testing Snapchat-like streaks

Welcome back to TechCrunch Mobility — your central hub for news and insights on the future of transportation. Sign up here for free — just click TechCrunch Mobility! Your usual…

Inside Fisker’s collapse and robotaxis come to more US cities

New York-based Revel has made a lot of pivots since initially launching in 2018 as a dockless e-moped sharing service. The BlackRock-backed startup briefly stepped into the e-bike subscription business.…

Revel to lay off 1,000 staff ride-hail drivers, saying they’d rather be contractors anyway

Google says apps offering AI features will have to prevent the generation of restricted content.

Google Play cracks down on AI apps after circulation of apps for making deepfake nudes

The British retailers association also takes aim at Amazon’s “Buy Box,” claiming that Amazon manipulated which retailers were selected for the coveted placement.

UK retailers file a £1.1B collective action against Amazon over claims of data misuse

Featured Article

Rivian overhauled the R1S and R1T to entice new buyers ahead of cheaper R2 launch

Rivian has changed 600 parts on its R1S SUV and R1T pickup truck in a bid to drive down manufacturing costs, while improving performance of its flagship vehicles.  The end goal, which will play out over the coming year, is an existential one. Rivian lost about $38,784 on every vehicle…

12 hours ago
Rivian overhauled the R1S and R1T to entice new buyers ahead of cheaper R2 launch

Twitch has come up with a solution for the ongoing copyright issues that DJs encounter on the platform. The company announced Thursday a new program that enables DJs to stream…

Twitch DJs will now have to pay music labels to play songs in livestreams

Google said today it is partnering with RapidSOS, a platform for emergency first responders, to enable users to contact 911 through RCS (Rich Messaging Service).

Google partners with RapidSOS to enable 911 contact through RCS

Long before product-led growth became a buzzword, Atlassian offered free tiers for virtually all of its productivity and developer tools. Today, that mostly means free access for up to 10…

Atlassian now gives startups a year of free access

Featured Article

A social app for creatives, Cara grew from 40k to 650k users in a week because artists are fed up with Meta’s AI policies

Artists have finally had enough with Meta’s predatory AI policies, but Meta’s loss is Cara’s gain. An artist-run, anti-AI social platform, Cara has grown from 40,000 to 650,000 users within the last week, catapulting it to the top of the App Store charts. Instagram is a necessity for many artists,…

12 hours ago
A social app for creatives, Cara grew from 40k to 650k users in a week because artists are fed up with Meta’s AI policies

Google has developed a new AI tool to help marine biologists better understand coral reef ecosystems and their health, which can aid in conversation efforts. The tool, SurfPerch, created with…

Google looks to AI to help save the coral reefs

Only a few years ago, one of the hottest topics in enterprise software was ‘robotic process automation’ (RPA). It doesn’t feel like those services, which tried to automate a lot…

Tektonic AI raises $10M to build GenAI agents for automating business operations

SpaceX achieved a key milestone in its Starship flight test campaign: returning the booster and the upper stage back to Earth.

SpaceX launches mammoth Starship rocket and brings it back for the first time

There’s a lot of buzz about generative AI and what impact it might have on businesses. But look beyond the hype and high-profile deals like the one between OpenAI and…

Sirion, now valued around $1B, acquires Eigen as consolidation comes to enterprise AI tooling

Carlo Kobe and Scott Smith believed so strongly in the need for a debit card product designed specifically for Gen Zers that they dropped out of Harvard and Cornell at…

Kleiner Perkins leads $14.4M seed round into Fizz, a credit-building debit card aimed at Gen Z college students

A new app called MyGlimpact is intended not only to help people understand their environmental footprint, but why they shouldn’t feel guilty about it.

How many Earths does your lifestyle require?

Prolific Machines believes it has a way of transitioning away from molecules to something better: light.

Prolific Machines, with a $55M Series B, shines ‘light’ on a better way to grow lab proteins for food and medicine

It’s been 20 years since Shira Yevin, the lead singer of punk band Shiragirl drove a pink RV into the Vans Warped Tour grounds, the now-defunct punk rock festival notorious…

Punk singer Shira Yevin pushes for fair pay with InPink, a women-focused job marketplace

While the transport industry does use legacy software, many of these platforms are from an earlier era. Qargo hopes its newer technologies can help it leapfrog the competition.

Qargo raises $14M to digitize and decarbonize the trucking industry

When you look at how generative AI is being implemented across developer tools, the focus for the most part has been on generating code, as with GitHub Copilot. Greptile, an…

Greptile raises $4M to build an AI-fueled code base expert