Enterprise

The long goodbye at Salesforce continues with more layoffs reported today

Comment

Illustration of young woman with a box leaving her office after being laid off.
Image Credits: nadia_bormotova / Getty Images

It would be easy to think that when Salesforce announced that it was laying off 10% of the workforce in January that it would let those folks know, and it would be over with — but some employees didn’t learn about their fate until February. It looks like still more are just learning they have been laid off, according to an Insider report, and confirmed by LinkedIn posts.

Salesforce confirmed that these layoffs were part of the 10%, but had no additional comment on the matter.

The latest round appears to be hitting go-to-market roles in sales and marketing, with one woman on LinkedIn saying she learned she had been laid off from an email that her job had been eliminated. As the third wave of layoffs washes over the company, it’s not clear why Salesforce is conducting the notices in this drip fashion, leaving employees who were laid off distraught, as the LinkedIn posts attest, and presumably leaving those still there wondering if they could be next.

When CEO and chairman Marc Benioff was asked about the layoffs and how he handled them in an interview with Kara Swisher last week at Upfront Summit, he said he was trying to be upfront with his employees in the all-hands announcing the layoffs in January.

“I’m a lead-from-the-front kind of person, you know that. I’m not afraid to get on an all-hands call for two hours and it was tough because you’re having to explain the unexplainable, and yes, exactly what you said, we don’t have lifetime employment,” he said.

When asked how this fits with his Ohana (the Hawaiian word for family) philosophy, he insisted that his employees were like family and that he was working to place employees who had been let go. He went on to say that a lot of them would be hired back eventually (assuming they wanted to rejoin such a family).

Benioff continued, talking about how hard it was for him personally. “But it’s not easy. You know, there’s no rulebook here, and there’s different ways to handle it. I could just have not said anything. That’s much easier. But I don’t think that that’s the right thing to do. I think the right thing to do is to actually take the bullets.” You could argue that it was his laid off employees who were left with the more serious wounds than Benioff.

The company has been dogged by five activist investors in recent months, and is being pressured to cut costs, but the layoffs continue in spite of a stellar quarter. In fact, Benioff bragged to Swisher in bombastic fashion: “We had a great quarter. Yeah, it’s probably I think, it’s probably the best quarter of a software company ever.”

Meanwhile the WSJ reported last month about a $10 million contract between Salesforce and actor Matthew McConaughey. In a recent interview with Barron’s, Benioff insisted that the contract with the actor was not related to the layoffs — but perhaps the $10 million could be better spent.

The company’s stock is down in early trading.

More TechCrunch

The 2024 election is likely to be the first in which faked audio and video of candidates is a serious factor. As campaigns warm up, voters should be aware: voice…

Voice cloning of political figures is still easy as pie

When Alex Ewing was a kid growing up in Purcell, Oklahoma, he knew how close he was to home based on which billboards he could see out the car window.…

OneScreen.ai brings startup ads to billboards and NYC’s subway

SpaceX’s massive Starship rocket could take to the skies for the fourth time on June 5, with the primary objective of evaluating the second stage’s reusable heat shield as the…

SpaceX sent Starship to orbit — the next launch will try to bring it back

Eric Lefkofsky knows the public listing rodeo well and is about to enter it for a fourth time. The serial entrepreneur, whose net worth is estimated at nearly $4 billion,…

Billionaire Groupon founder Eric Lefkofsky is back with another IPO: AI health tech Tempus

TechCrunch Disrupt showcases cutting-edge technology and innovation, and this year’s edition will not disappoint. Among thousands of insightful breakout session submissions for this year’s Audience Choice program, five breakout sessions…

You’ve spoken! Meet the Disrupt 2024 breakout session audience choice winners

Check Point is the latest security vendor to fix a vulnerability in its technology, which it sells to companies to protect their networks.

Zero-day flaw in Check Point VPNs is ‘extremely easy’ to exploit

Though Spotify never shared official numbers, it’s likely that Car Thing underperformed or was just not worth continued investment in today’s tighter economic market.

Spotify offers Car Thing refunds as it faces lawsuit over bricking the streaming device

The studies, by researchers at MIT, Ben-Gurion University, Cambridge and Northeastern, were independently conducted but complement each other well.

Misinformation works, and a handful of social ‘supersharers’ sent 80% of it in 2020

Welcome back to TechCrunch Mobility — your central hub for news and insights on the future of transportation. Sign up here for free — just click TechCrunch Mobility! Okay, okay…

Tesla shareholder sweepstakes and EV layoffs hit Lucid and Fisker

In a series of posts on X on Thursday, Paul Graham, the co-founder of startup accelerator Y Combinator, brushed off claims that OpenAI CEO Sam Altman was pressured to resign…

Paul Graham claims Sam Altman wasn’t fired from Y Combinator

In its three-year history, EthonAI has amassed some fairly high-profile customers including Siemens and chocolate-maker Lindt.

AI manufacturing startup funding is on a tear as Switzerland’s EthonAI raises $16.5M

Don’t miss out: TechCrunch Disrupt early-bird pricing ends in 48 hours! The countdown is on! With only 48 hours left, the early-bird pricing for TechCrunch Disrupt 2024 will end on…

Ticktock! 48 hours left to nab your early-bird tickets for Disrupt 2024

Biotech startup Valar Labs has built a tool that accurately predicts certain treatment outcomes, potentially saving precious time for patients.

Valar Labs debuts AI-powered cancer care prediction tool and secures $22M

Archer Aviation is partnering with ride-hailing and parking company Kakao Mobility to bring electric air taxi flights to South Korea starting in 2026, if the company can get its aircraft…

Archer, Kakao Mobility partner to bring electric air taxis to South Korea in 2026

Space startup Basalt Technologies started in a shed behind a Los Angeles dentist’s office, but things have escalated quickly: Soon it will try to “hack” a derelict satellite and install…

Basalt plans to ‘hack’ a defunct satellite to install its space-specific OS

As a teen model, Katrin Kaurov became financially independent at a young age. Aleksandra Medina, whom she met at NYU Abu Dhabi, also learned to manage money early on. The…

Former teen model co-created app Frich to help Gen Z be more realistic about finances

Can AI help you tell your story? That’s the idea behind a startup called Autobiographer, which leverages AI technology to engage users in meaningful conversations about the events in their…

Autobiographer’s app uses AI to help you tell your life story

AI-powered summaries of web pages are a feature that you will find in many AI-centric tools these days. The next step for some of these tools is to prepare detailed…

Perplexity AI’s new feature will turn your searches into shareable pages

ChatGPT, OpenAI’s text-generating AI chatbot, has taken the world by storm. What started as a tool to hyper-charge productivity through writing essays and code with short text prompts has evolved…

ChatGPT: Everything you need to know about the AI-powered chatbot

Battery recycling startups have emerged in Europe in a bid to tap into the next big opportunity in the EV market: battery waste.  Among them is Cylib, a German-based startup…

Cylib wants to own EV battery recycling in Europe

Amazon has received approval from the U.S. Federal Aviation Administration (FAA) to fly its delivery drones longer distances, the company announced on Thursday. Amazon says it can now expand its…

Amazon gets FAA approval to expand US drone deliveries

With Plannin, creators can tell their audience about their latest trip, which hotels they liked and post photos of their travels.

Former Priceline execs debut Plannin, a booking platform that uses travel influencers to help plan trips

Amazon is rolling out its AI voice search feature to Alexa, which lets it answer open-ended questions about content.

Amazon is rolling out AI voice search to Fire TV devices

Redpanda has already integrated Benthos into its own service and has made it the core technology of its new Redpanda Connect service.

Redpanda acquires Benthos to expand its end-to-end streaming data platform

It’s a lofty goal to take on legacy payments infrastructure, however, Forward’s model has an advantage by shifting the economics back to SaaS companies.

Fintech startup Forward grabs $16M to take on Stripe, lead future of integrated payments

Fertility remains a pressing concern around the world — birthrates are down in many countries, and infertility rates (that is, the inability to conceive) are up. Rhea, a Singapore- and…

Rhea reaps $10M more led by Thiel

Microsoft, Meta, Intel, AMD and others have formed a new group to design next-gen interconnects for AI accelerator hardware.

Tech giants form an industry group to help develop next-gen AI chip components

With JioFinance, the Indian tycoon Mukesh Ambani is making his boldest consumer-facing move yet into financial services.

Ambani’s Reliance fires opening salvo in fintech battle, launches JioFinance app

Salespeople live and die by commissions. It’s no surprise, then, that Salesforce paid a premium to buy a platform that simplifies managing commissions.

Filing shows Salesforce paid $419M to buy Spiff in February

YoLa Fresh works with over a thousand retailers across Morocco and records up to $1 million in gross merchandise volume.

YoLa Fresh, a GrubMarket for Morocco, digs up $7M to connect farmers with food sellers