Startups

4 practical steps for using no-code to evolve your prototype to an MVP

Comment

Castle of wooden blocks
Image Credits: Luis Cagiao Photography (opens in a new window) / Getty Images

Katherine Kostereva

Contributor

Katherine Kostereva is CEO and managing partner of Creatio, which provides a low-code platform for automating workfolws and CRM.

More posts from Katherine Kostereva

The age-old adage of “doing more with less” is particularly critical advice for both startups and enterprises right now.

Venture funding has hit its lowest point in two years, which means startups must now focus on making hard decisions about how to utilize their limited budgets. Enterprises are likewise tightening their belts as customers feel the impact of inflation and prepare for an uncertain economy. What’s more, we are facing a global talent shortage that further puts pressure on an already constrained software developer pool.

No-code development tools could not have come at a better time. By democratizing the ability to develop software through visual, drag-and-drop tools, no-code enables a range of non-developers to start building software.

For a startup, this might mean the founder now can build their first minimum viable product (MVP) release themselves while bootstrapping the team. For enterprises, teams can build their own apps without having to depend upon the IT department.

How does one go about evolving a prototype into an MVP using no-code? Here are four practical steps you can take:

Embrace an everyday delivery approach

Traditional Agile methodologies for custom development have popularized breaking down larger releases into smaller releases that add features.

Depending on the flavor of Agile employed, how long each release will take to be ready will vary. The Scrum version of Agile typically defines shorter “sprints” of two to three weeks. However, not all builds developed in these sprints may be ready for release to end users, who will have to wait until the next full release is complete.

No-code is different: It enables delivery of features with small, quick, continual updates — what we will refer to as “everyday delivery.” This builds on concepts from Agile but does not force you into a strictly defined release duration. Instead, with no-code you can rapidly and continuously add features to the prototype and evolve it toward your MVP and release features when they are ready via smaller, incremental updates (perhaps daily).

One way to do this is through the Kanban Method, which is optimally suited for no-code development. Kanban embraces a continuous “push” delivery model, where teams release features as soon as they are ready, compared to Scrum, which organizes work in sprints and defined release trains.

When used together, Kanban and no-code let you update the prototype and release updates faster and more often, gather feedback from your stakeholders and end users, and respond quicker. Kanban can also be easier for non-developers to adopt — they can use it on top of existing workflows, systems and processes without disrupting what is already in place. Finally, Kanban also minimizes the need for development experience and specialist roles (e.g., Scrum master or product owner), which makes it easier and faster to adopt for non-developers.

Proper scoping and decomposition

The next step is to properly scope and decompose work items in your MVP release.

Ideally, the MVP release should be focused on as narrow a scope as possible — resist the temptation to finish everything in the prototype and try to completely deliver all the promised features in this initial release. It’s important to get the first release to users quickly and begin learning how they use the product and validate its value.

Think about the typical sales process employed in a large company. This is likely too broad a process scope for an MVP. So instead, take inventory of possible sales processes defined in the prototype and further decompose them as much as possible into smaller subprocesses such as lead management, opportunity management, enterprise sales forecasting, enterprise sales workflow, territory management, sales collaboration and performance management. This will help you triage and the prioritize scope of your MVP.

Decomposing processes to focus on a single subprocess, say territory management, will also help with overall management using the Kanban method, as you will have finer control and visibility over the work as it flows through the team. This also gives you more flexibility in choosing when to release.

Granular updates also let you push releases frequently and continuously to users and stakeholders for validation and are typically easier to consume by users as they lower the impact of changes.

Carefully manage and decouple dependencies

A closely related step is ensuring that you minimize the dependencies between work items.

It’s hard to maintain the high velocity of the everyday delivery approach if the scope of your features is broad and has dependencies on other features. It’s essential to decompose larger feature requests into the smallest use case possible to help reduce dependencies and increase flexibility so you can quickly and incrementally release new features and make changes.

If you are not the only one who develops the application, you should also consider dependencies on other components or features being developed by others. For example, if your territory management feature is ready for delivery but is coupled with other features in the overall sales process that are not done yet, the team must find a way to separate incomplete features so they can be delivered and focus on deploying what’s ready.

Decomposing each update into smaller and more loosely coupled use cases helps with conflict management — smaller and more frequent updates will also reduce conflicts across teams.

Invest in continuous deployment automation

The final step is to invest in automation.

Most no-code platforms build on continuous deployment approaches as part of their automation to let you move no-code applications through environments more quickly. When an operator wants to move an app to production, they will usually need nothing more than approval and a click of a button.

This lets you move no-code features quickly and seamlessly across environments and on demand.

One often overlooked example of deployment automation is the ability to do fast rollbacks if a change is not working as expected. Rollbacks can typically be addressed either by the deployment automation in the no-code platform (if it can undo or reverse deployments) or through a dedicated staging environment (mirroring the last production environment before a change was released).

This increases confidence to move quickly with the everyday delivery approach, as you know you can always return to an earlier configuration, if needed.

In conclusion

The American author, humorist and entrepreneur Mark Twain famously once said: “Continuous improvement is better than delayed perfection.”

In moving from prototype to MVP, it’s often tempting to focus on achieving perfection — but that is an unachievable goal. Instead of getting caught up trying to design the perfect and complete MVP release all at once, try to deliver value as quickly as possible and continuously improve your prototype based upon the user and real-world feedback.

More TechCrunch

The best known mycoprotein is probably Quorn, a meat substitute that’s fast approaching its 40th birthday. But Finnish biotech startup Enifer is cooking up something even older: Its proprietary single-cell…

Meet the Finnish biotech startup bringing a long lost mycoprotein to your plate

Silo, a Bay Area food supply chain startup, has hit a rough patch. TechCrunch has learned that the company on Tuesday laid off roughly 30% of its staff, or north…

Food supply chain software maker Silo lays off ~30% of staff amid M&A discussions

Featured Article

Meta’s new AI council is composed entirely of white men

Meanwhile, women and people of color are disproportionately impacted by irresponsible AI.

10 hours ago
Meta’s new AI council is composed entirely of white men

If you’ve ever wanted to apply to Y Combinator, here’s some inside scoop on how the iconic accelerator goes about choosing companies.

Garry Tan has revealed his ‘secret sauce’ for getting into Y Combinator

Indian ride-hailing startup BluSmart has started operating in Dubai, TechCrunch has exclusively learned and confirmed with its executive. The move to Dubai, which has been rumored for months, could help…

India’s BluSmart is testing its ride-hailing service in Dubai

Under the envisioned framework, both candidate and issue ads would be required to include an on-air and filed disclosure that AI-generated content was used.

FCC proposes all AI-generated content in political ads must be disclosed

Want to make a founder’s day, week, month, and possibly career? Refer them to Startup Battlefield 200 at Disrupt 2024! Applications close June 10 at 11:59 p.m. PT. TechCrunch’s Startup…

Refer a founder to Startup Battlefield 200 at Disrupt 2024

Social networking startup and X competitor Bluesky is officially launching DMs (direct messages), the company announced on Wednesday. Later, Bluesky plans to “fully support end-to-end encrypted messaging down the line,”…

Bluesky now has DMs

The perception in Silicon Valley is that every investor would love to be in business with Peter Thiel. But the venture capital fundraising environment has become so difficult that even…

Peter Thiel-founded Valar Ventures raised a $300 million fund, half the size of its last one

Featured Article

Spyware found on US hotel check-in computers

Several hotel check-in computers are running a remote access app, which is leaking screenshots of guest information to the internet.

14 hours ago
Spyware found on US hotel check-in computers

Gavet has had a rocky tenure at Techstars and her leadership was the subject of much controversy.

Techstars CEO Maëlle Gavet is out

The struggle isn’t universal, however.

Connected fitness is adrift post-pandemic

Featured Article

A comprehensive list of 2024 tech layoffs

The tech layoff wave is still going strong in 2024. Following significant workforce reductions in 2022 and 2023, this year has already seen 60,000 job cuts across 254 companies, according to independent layoffs tracker Layoffs.fyi. Companies like Tesla, Amazon, Google, TikTok, Snap and Microsoft have conducted sizable layoffs in the first months of 2024. Smaller-sized…

16 hours ago
A comprehensive list of 2024 tech layoffs

HoundDog actually looks at the code a developer is writing, using both traditional pattern matching and large language models to find potential issues.

HoundDog.ai helps developers prevent personal information from leaking

The changes are designed to enhance the consumer experience of using Google Pay and make it a more competitive option against other payment methods.

Google Pay will now display card perks, BNPL options and more

Few figures in the tech industry have earned the storied reputation of Vinod Khosla, founder and partner at Khosla Ventures. For over 40 years, he has been at the center…

Vinod Khosla is coming to Disrupt to discuss how AI might change the future

AI has already started replacing voice agents’ jobs. Now, companies are exploring ways to replace the existing computer-generated voice models with synthetic versions of human voices. Truecaller, the widely known…

Truecaller partners with Microsoft to let its AI respond to calls in your own voice

Meta is updating its Ray-Ban smart glasses with new hands-free functionality, the company announced on Wednesday. Most notably, users can now share an image from their smart glasses directly to…

Meta’s Ray-Ban smart glasses now let you share images directly to your Instagram Story

Spotify launched its own font, the company announced on Wednesday. The music streaming service hopes that its new typeface, “Spotify Mix,” will help Spotify distinguish its own unique visual identity. …

Why Spotify is launching its own font, Spotify Mix

In 2008, Marty Kagan, who’d previously worked at Cisco and Akamai, co-founded Cedexis, a (now-Cisco-owned) firm developing observability tech for content delivery networks. Fellow Cisco veteran Hasan Alayli joined Kagan…

Hydrolix seeks to make storing log data faster and cheaper

A dodgy email containing a link that looks “legit” but is actually malicious remains one of the most dangerous, yet successful, tricks in a cybercriminal’s handbook. Now, an AI startup…

Bolster, creator of the CheckPhish phishing tracker, raises $14M led by Microsoft’s M12

If you’ve been looking forward to seeing Boeing’s Starliner capsule carry two astronauts to the International Space Station for the first time, you’ll have to wait a bit longer. The…

Boeing, NASA indefinitely delay crewed Starliner launch

TikTok is the latest tech company to incorporate generative AI into its ads business, as the company announced on Tuesday that it’s launching a new “TikTok Symphony” AI suite for…

TikTok turns to generative AI to boost its ads business

Gone are the days when space and defense were considered fundamentally antithetical to venture investment. Now, the country’s largest venture capital firms are throwing larger portions of their money behind…

Space VC closes $20M Fund II to back frontier tech founders from day zero

These days every company is trying to figure out if their large language models are compliant with whichever rules they deem important, and with legal or regulatory requirements. If you’re…

Patronus AI is off to a magical start as LLM governance tool gains traction

Link-in-bio startup Linktree has crossed 50 million users and is rolling out the beta of its social commerce program.

Linktree surpasses 50M users, rolls out its social commerce program to more creators

For a $5.99 per month, immigrants have a bank account and debit card with fee-free international money transfers and discounted international calling.

Immigrant banking platform Majority secures $20M following 3x revenue growth

When developers have a particular job that AI can solve, it’s not typically as simple as just pointing an LLM at the data. There are other considerations such as cost,…

Unify helps developers find the best LLM for the job

Response time is Aerodome’s immediate value prop for potential clients.

Aerodome is sending drones to the scene of the crime