Digital Marketing Manager

We are now looking for a high-energy Digital Marketing Manager who will play a key role in helping us scale our brand into a global name. This role will be a key member of our Digital Marketing team and will focus on optimizing paid ads, focusing primarily on social media to impact the growth and profitability of our media and software business lines. We're in growth mode right now, and you’ll have the chance to shape our future as we grow globally.

The opportunity:

Your mission will be to optimize social media marketing strategy to lower cost per conversion, expand our current strategy across the rest of our product set and help to coordinate with our analytics teams to strengthen our overall marketing strategy. We're looking for somebody who's willing to work hard for big rewards - expanding your reach outside of your initial department and coordinating across our entire team to influence a better sales and marketing strategy.

This role requires an individual with extensive knowledge of social media ads who is tech-savvy, strategic, organized, and balances that with exceptional communication skills.

We're looking for a candidate who can work collaboratively with the rest of our Digital Marketing team to make sure our ad strategy seamlessly integrates into our SEO, Email Marketing, and organic social media strategy.

This person must thrive in a team setting, be interested in continual self-development, and be comfortable in an often-changing work environment.

You'll be doing:

• Ad configuration including creative input, copy recommendations, audience configuration, and technical optimization
• Driving ad strategy to increase lead generation and email list growth, digital product conversions, and PPC campaign profitability
• Day-to-day monitoring + management of digital marketing campaigns
• PPC landing page optimization
• Data-driven KPI tracking + reporting of all paid advertising campaigns. Collaborating with our analytics team and interpreting data on your own.
• Active collaboration with our Digital Marketing team including campaign alignment with our SEO + Content Director

Requirements:

• 3-5+ years of digital advertising experience
• BS/MS degree in marketing or a related field
• Extensive knowledge of Facebook Business Suite
• Local to NYC
• Proven experience + results-driven success with B2C digital marketing across all platforms with a primary focus on Facebook, Instagram, and TikTok advertising
• Experience working with digital marketing agencies to gain valuable insight into market trends and best practices.
• Extensive knowledge of web analytics + tracking tools (e.g. Google Analytics)
• Excellent interpersonal communication skills and the ability to work in a highly collaborative team setting
• Analytical mindset and critical thinking
• Must maintain a "no-task-to-small" mindset and be willing to be a team player
• Familiarity with WordPress or light development work is a plus
  
  

Qualities you bring to the table:

• Strategic and focused: You understand that a strong digital marketing campaign is rooted in thoughtful deep research, strategy, and the ability to manage projects on budget and within deadlines.

• Energetic and creative: You have a hustle mentality and enjoy giving your work your all. You bring passion to your work and produce campaigns that inspire and engage customers.

• Team player and hustler: You work well within the team and contribute ideas in a positive manner. You are open to and appreciate feedback and are also a great listener.

The perks:

-Competitive incentive opportunities: work hard and get rewarded even more with our competitive compensation structure and bonuses.
-Healthcare: Medical, dental, and vision insurance policies.
-401k: Save for your future with our 401K benefits
-Time Off: Flexible paid time off.
-Team Fun and learning: Regularly scheduled events, and celebrations. Also learning and development opportunities to grow your skills and career.
-Great team: Working with fun, hard-working people committed to making a difference!

A little about us:
We are a fast-growing industry leader in the yoga wellness and software space. We strive to create an innovative environment where people feel free to push creative boundaries and share ideas.

We are not just looking for someone who has managed digital campaigns in the past, this person lives digital FB and Google ads. If your primary languages are FB ads, TikTok, Google Ads, and Instagram Ads, and you have demonstrated success scaling profitable lead generation campaigns meeting KPI’s in the process, then you might be our next Digital Marketing Manager guru at YogaRenew.