Demand Generation Manager

StratoKey is a leading cloud data protection and compliance company. We help organizations around the world to secure their data and meet their compliance requirements. The StratoKey product portfolio consists of two products, our Cloud Data Protection (CDP) platform and our Cloud Compliance Manager (CCM). Our CDP and CCM combine to offer an integrated compliance and data protection solution that is utilized to meet and manage regulatory requirements across many different industries.

We are seeking a driven, innovative and “can-do” Demand Generation Manager. A leader that can take charge and accelerate our B2B demand generation program. You will lead the charge in generating MQLs for the StratoKey product set. You will be responsible for putting in place a scalable and predictable program that delivers consistent results. As the Demand Generation Manager, you will be well versed in MQL quotas and how to achieve and exceed MQL goals. Being an experienced individual, you will have connections to third parties and partners that can assist you in your role and in meeting the continuity requirements of the demand generation program.

This role requires a data-driven and highly motivated individual that has a strong grasp on digital marketing strategies. An individual that has worked in similar roles with B2B software vendors. You will be inquisitive and someone with an interest in the latest trends and approaches in demand generation. Someone that can start with a fresh slate and apply their methods to a large market. As you meet and exceed your MQLs you will help grow the StratoKey demand generation team. Establishing a marketing and demand generation program that will deliver results over the long term, without sacrificing the month-to-month MQL requirements.

If you are an analytics centric, revenue aware marketing leader, that loves a challenge in scaling enterprise B2B software demand, then this could be the perfect role for you.

Responsibilities:

• Developing and implementing a comprehensive demand generation program
• Meeting MQL and Sales Pipeline quotas
• Build and optimize the lead generation to opportunity funnel
• Working with Sales to target existing and new market segments
• Ensuring alignment on strategy, resources and overall product messaging
• Evaluating and monitoring the ROI of all campaigns and adjust according to the data/metrics
• Developing a deep understanding of buyer personas and product value proposition
• Constructing and publishing high quality content in creative and media
• Utilize, leverage and enhance all demand generation channels including SEM, SEO, content, email, events, partners

Qualifications:

• Degree in marketing, business or related fields;
• 5+ years of marketing experience
  • 3+ years demand generation experience
• 3+ years working for SaaS or software companies in the B2B market
• Proven success in running a B2B demand generation program
• Experience with demand generation tools
• A strong self-starter and independent work ethic
• Excellent content writing and communication skills
• Passionate about demand generation
• Experience with managing a budget, reporting and meeting ROI requirements

Location:

• Remote – U.S based candidates located in the Pacific or Mountain time zones

Please no recruiters, agencies, outsourced providers or companies. This is a role for an individual – not a company or service provider.