AI

Meta’s Make-A-Video AI achieves a new, nightmarish state of the art

Comment

Image Credits: Meta

Meta’s researchers have made a significant leap in the AI art-generation field with Make-A-Video, the creatively named new technique for — you guessed it — making a video out of nothing but a text prompt. The results are impressive and varied, and all, with no exceptions, slightly creepy.

We’ve seen text-to-video models before — it’s a natural extension of text-to-image models like DALL-E, which output stills from prompts. But while the conceptual jump from still image to moving one is small for a human mind, it’s far from trivial to implement in a machine learning model.

Make-A-Video doesn’t actually change the game that much on the back end — as the researchers note in the paper describing it, “a model that has only seen text describing images is surprisingly effective at generating short videos.”

The AI uses the existing and effective diffusion technique for creating images, which essentially works backward from pure visual static, “denoising,” toward the target prompt. What’s added here is that the model was also given unsupervised training (i.e., it examined the data itself with no strong guidance from humans) on a bunch of unlabeled video content.

What it knows from the first is how to make a realistic image; what it knows from the second is what sequential frames of a video look like. Amazingly, it is able to put these together very effectively with no particular training on how they should be combined.

“In all aspects, spatial and temporal resolution, faithfulness to text, and quality, Make-A-Video sets the new state-of-the-art in text-to-video generation, as determined by both qualitative and quantitative measures,” write the researchers.

It’s hard not to agree. Previous text-to-video systems used a different approach and the results were unimpressive but promising. Now Make-A-Video blows them out of the water, achieving fidelity in line with images from perhaps 18 months ago in original DALL-E or other past generation systems.

But it must be said: There’s definitely still something off about them. Not that we should expect photorealism or perfectly natural motion, but the results all have a sort of…well, there’s no other word for it — they’re a bit nightmarish, aren’t they?

Image Credits: Meta
Image Credits: Meta

There’s just some awful quality to them that is both dreamlike and terrible. The quality of the motion is strange, as if it’s a stop-motion movie. The corruption and artifacts give each piece a furry, surreal feel, like the objects are leaking. People blend into one another — there’s no understanding of objects’ boundaries or what something should terminate in or contact.

Image Credits: Meta
Image Credits: Meta

I don’t say all this as some kind of AI snob who only wants the best high-definition realistic imagery. I just think it’s fascinating that however realistic these videos are in one sense, they’re all so bizarre and off-putting in others. That they can be generated quickly and arbitrarily is incredible — and it will only get better. But even the best image generators still have that surreal quality that’s hard to put your finger on.

Make-A-Video also allows for transforming still images and other videos into variants or extensions thereof, much like how image generators can also be prompted with images themselves. The results are slightly less disturbing.

This really is a huge step up from what existed before, and the team is to be congratulated. It’s not available to the public just yet, but you can sign up here to get on the list for whatever form of access they decide on later.

More TechCrunch

Fresh off the success of its first mission, satellite manufacturer Apex has closed $95 million in new capital to scale its operations.  The Los Angeles-based startup successfully launched and commissioned…

Apex’s off-the-shelf satellite bus business attracts $95M in new funding

After educating the D.C. market, YC aims to leverage its influence, particularly in areas like competition policy.

DC’s political class doesn’t know Y Combinator exists — yet

Lina Khan says the FTC wants to be effective in its enforcement strategy, which is why it has been taking on lawsuits that “go up against some of the big…

FTC Chair Lina Khan tells TechCrunch the agency is pursuing the ‘mob bosses’ in Big Tech

With dozens of antitrust cases and close to a hundred on the consumer protection side, the agency is now turning to innovative tactics to help it fight fraud, particularly in…

FTC Chair Lina Khan shares how the agency is looking at AI

The ability to pause your activity rings is a minor feature update for most, but for those of us who obsess about such things to an unhealthy degree, it’s the…

Apple Watch is finally adding a feature I’ve been requesting for years

Featured Article

Why Apple is taking a small-model approach to generative AI

It’s a very Apple approach in the sense that it prioritizes a frictionless user experience above all.

6 hours ago
Why Apple is taking a small-model approach to generative AI

When generative AI tools started making waves in late 2022 after the launch of ChatGPT, the finance industry was one of the first to recognize these tools’ potential for speeding…

Linq raises $6.6M to use AI to make research easier for financial analysts

In addition to the federal funding, the state of New Mexico — where SolAero is based — committed to providing financing and incentives that value $25.5 million.

Biden administration looks to give Rocket Lab $24M to boost space-grade solar cell production

Some of the new Apple Intelligence features that Apple debuted at WWDC 2024 don’t even feel like AI, they just feel like smarter tools. 

Apple’s AI, Apple Intelligence, is boring and practical — that’s why it works

The TechCrunch team runs down all of the biggest news from the Apple WWDC 2024 keynote in an easy-to-skim digest.

Here’s everything Apple announced at the WWDC 2024 keynote, including Apple Intelligence, Siri makeover

Jordan Meyer and Mathew Dryhurst founded Spawning AI to create tools that help artists exert more control over how their works are used online. Their latest project, called Source.Plus, is…

Spawning wants to build more ethical AI training datasets

After leading the social media landscape, TikTok appears to be interested in challenging Google’s dominance in search. The company confirmed to TechCrunch that it’s testing the ability for users to…

TikTok comes for Google as it quietly rolls out image search capabilities in TikTok Shop

General Motors is investing $850 million into Cruise as the autonomous vehicle subsidiary slowly makes its way back to testing in Phoenix, Dallas and, as of Tuesday, Houston. GM’s CFO…

GM gives Cruise $850M lifeline as it relaunches robotaxis in Houston

These messaging features, announced at WWDC 2024, will have a significant impact on how people communicate every day.

At last, Apple’s Messages app will support RCS and scheduling texts

Welcome to TechCrunch Fintech! This week, we’re looking at Rippling’s controversial decision to ban some former employees from selling their stock, Carta’s massive valuation drop, a GenZ-focused fintech raise, and…

Rippling’s tender offer decision draws mixed — and strong — reactions

Google is finally making its Gemini Nano AI model available to Pixel 8 and 8a users after teasing it in March.

Google’s June Pixel feature drop brings Gemini Nano AI model to Pixel 8 and 8a users

At WWDC 2024, Apple introduced new options for developers to promote their apps and earn more from them in the App Store.

Apple adds win-back subscription offers and improved search suggestions to the App Store

iOS 18 will be available in the fall as a free software update.

Here are all the devices compatible with iOS 18

The acquisition comes as BeReal was struggling to grow its user base and was looking for a buyer.

BeReal is being acquired by mobile apps and games company Voodoo for €500M

Unlike Light’s older phones, the Light III sports a larger OLED display and an NFC chip to make way for future payment tools, as well as a camera.

Light introduces its latest minimalist phone, now with an OLED screen but still no addictive apps

Since April, a hacker with a history of selling stolen data has claimed a data breach of billions of records — impacting at least 300 million people — from a…

The mystery of an alleged data broker’s data breach

Diversity Spotlight is a feature on Crunchbase that lets companies add tags to their profiles to label themselves.

Crunchbase expands its diversity-tracking feature to Europe

Thanks to Apple’s newfound — and heavy — investment in generative AI tech, the company had loads to showcase on the AI front, from an upgraded Siri to AI-generated emoji.

The top AI features Apple announced at WWDC 2024

A Finnish startup called Flow Computing is making one of the wildest claims ever heard in silicon engineering: by adding its proprietary companion chip, any CPU can instantly double its…

Flow claims it can 100x any CPU’s power with its companion chip and some elbow grease

Five years ago, Day One Ventures had $11 million under management, and Bucher and her team have grown that to just over $450 million.

The VC queen of portfolio PR, Masha Bucher, has raised her largest fund yet: $150M

Particle announced it has partnered with news organization Reuters to collaborate on new business models and experiments in monetization.

AI news reader Particle adds publishing partners and $10.9M in new funding

Mistral AI has closed its much-rumored Series B funding round, raising €600 million (around $640 million) in a mix of equity and debt.

Paris-based AI startup Mistral AI raises $640M

Cognigy is helping create AI that can handle the highly repetitive, rote processes center workers face daily.

Cognigy lands cash to grow its contact center automation business

ChatGPT, OpenAI’s text-generating AI chatbot, has taken the world by storm. What started as a tool to hyper-charge productivity through writing essays and code with short text prompts has evolved…

ChatGPT: Everything you need to know about the AI-powered chatbot

Featured Article

Raspberry Pi is now a public company

Raspberry Pi priced its IPO on the London Stock Exchange on Tuesday morning at £2.80 per share, valuing it at £542 million, or $690 million at today’s exchange rate.

18 hours ago
Raspberry Pi is now a public company