Sr. Manager Growth - SEM

CRAFT MEETS COMFORT. At Resident, we believe your living space shouldn’t just look good, it should feel good. That’s why we’ve created a house of brands that focuses on quality materials, timeless style, and most importantly, comfort. Our current brands include the award-winning Nectar, DreamCloud, Awara, and Siena products and we continue to invest in new categories to broaden our offering and address our customer's needs.

Since our inception in 2017, Resident has become one of the fastest-growing, scaled, and profitable omnichannel retailers in North America. We are a disruptor in the broader home furnishings category underpinned by deep and proven expertise in data science & analytics, performance marketing, and e-commerce technology. As our business continues to grow, we are focused on building world-class retail, finance, operations, logistics, data science, performance marketing, and customer success-driven teams that thrive in a modern work environment.

At Resident, our staff is dedicated to the values of Excellence, Customer Love, Big Thinking, Inclusivity, and Forward Momentum.

We believe in being:

CUSTOMERS FIRST

We love numbers, but we’re obsessed with customer satisfaction. Their happiness is always our number one goal.

DATA-DRIVEN

The proof is in the data. At Resident, we look to real-time analytics to continually improve our products and customer experience.

PRODUCT FOCUSED

The best products at the best prices. A beautiful home should be comfortable, high-quality, and most of all attainable.

We’re not here to reinvent the wheel, we’re here to make it spin faster. Our team has decades of experience in the D2C space. We use that expertise to create brands that consistently outperform and challenge the status quo. If you'd like to be a part of our team as we continue to be a leader in e-commerce disruption, please reach out to learn more.

About the Role

We’re looking for a talented, experienced Sr. Manager Paid Search who can impress with actions, not with industry buzzwords (who really knows their stuff) to join our experienced Paid Search team in our hyper-growth global direct-to-consumer e-commerce startup.

As Sr. Manager Paid Search, you will plan and develop paid search strategies that will lead to customer acquisition and sales growth, managing annual budgets in the eight figures. This is the perfect opportunity for a self-motivated, determined and heavily data-driven marketer to create a massive impact on a young, explosive start-up.

Additionally, you must be data driven and able to think outside the box & bring new ideas to the table to help grow already successful campaigns.

To be considered for this opportunity you must reside within the United States.

Main KPIs:

• Ability to independently own their Paid Search accounts
• Consistently deliver and hit performance targets
• Keep weekly campaign pacing to within goals
• Proactively seek and test new ideas to push the boundaries of existing campaigns
• Execute delegated tasks in a timely and efficient manner
• Add to team culture in a positive manner

What you'll be doing:

• Execute day-to-day campaign building, optimization and maintenance for multiple Google Ads accounts - ideation, keyword opportunities, campaign structuring, targeting, testing, reporting, etc.
• Manage and implement campaigns across Paid Search, Shopping, Discovery Ads and Gmail Ads as well as all Bing products
• Manage Merchant Center product feeds & optimize data within them to strategically grow Shopping Campaigns
• Own all testing methodologies within search and shopping, including and not limited to bidding, audiences, ad copy, and landing pages
• Manage mid-six-figure monthly budgets and proactively drive campaigns to sales and revenue targets, while not foregoing basics like Quality Score and ad copy testing
• Collaborate with the current Paid Search managers, creative, marketing, analytics, and product teams to scale, test, and grow revenue, inclusive of managing landing pages in self-service platforms like Unbounce when applicable
• Build out reporting to highlight performance and identify key trends
• Drive short-term and long-term search strategies and share findings with stakeholders

Qualifications:

• 4+ years experience actively managing AdWords and Bing paid search and shopping campaigns in B2C Ecommerce from prospecting to RLSA audiences. Local campaign experience is a plus
• Experience in Google/Bing merchant center and manual feed development & management
• Modern approach towards account structure - familiar with automated bid strategies, a consolidated account structure, DDA attribution model, portfolio bid strategies, etc.
• Deep understanding of the Google ads ecosystem (algorithm, bid strategies/techniques, measurement, etc) as well as experience with Google Analytics 360. Understanding Google Campaign Manager would be a plus
• Analytically minded with the ability to optimize campaigns based on data generated and solve complex problems
• Experience launching new accounts, including building, tracking, scaling, and optimizing
• Experience in attribution, tracking, testing, and campaign reporting (experience with Looker a plus)
• Measurable success in running performance-based paid search campaigns
• Ability to self-motivate, work independently, and work within a decentralized team with strong attention to detail and organization skills
• Desire to continually learn and stay on top of current marketing trends, especially SEM trends
• Not afraid to have an always-on mentality. Start-up experience is a plus. Holiday periods are some of the busiest times of year for us and all marketing teams need to stay connected during these times

Resident is a privately-held company headquartered in San Francisco, CA, with offices in New York City, London, Tel Aviv, and manufacturing operations in Jeffersonville, IN. Learn more at: https://www.residenthome.com

Resident is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.