Apps

Twitter is officially adding podcasts to its platform

Comment

The Twitter Inc. logo and signage is displayed on the facade of the company's headquarters in San Francisco, California, U.S., on Friday, Sept. 13, 2013. The San Francisco-based company filed confidentially with the U.S. Securities and Exchange Commission through a process that will keep sales and profit data under wraps until shortly before a road show to market to investors Photographer: David Paul Morris/Bloomberg
Image Credits: David Paul Morris (opens in a new window) / Getty Images

Twitter is officially delving into the world of podcasts. The social network announced today that it’s integrating podcasts into its platform as part of its newly designed Spaces tab. The revamped Spaces tab and the addition of podcasts will be visible to a group of global English-speaking audience on iOS and Android starting today.

The redesign introduces personalized hubs for users called “Stations” that group content together based on different topics, such as news, music, sports and more. The recommendations that you see will be based on the themes and people that you follow. Twitter users will now be able to access a personalized selection of live and recorded Spaces. The hubs will also feature the most popular podcasts from around the world. Once you come across podcasts, you can give a podcast a thumbs up or thumbs down to let Twitter know if the content is interesting to you.

twitter-podcasts-page
Image Credits: Twitter

Once you open the Spaces Tab, you will see three sections. The top of the tab will show you Stations, which scroll horizontally and showcase different themes and Topics to listen to. Below that, you will see Spaces spotlight, which lists some of the top curated audio content. Lastly, you’ll see a list of upcoming Spaces.

Today’s announcement isn’t exactly a surprise, given that the social network has been spotted testing a podcast addition for the past couple of months. However, initial tests indicated that Twitter was working on a dedicated podcasts tab, but today’s launch shows that Twitter is instead interested in making podcasts a part of Spaces, as opposed to giving them their own home on the platform. TechCrunch also previously reported that Twitter was developing audio stations and a personalized audio digest.

“Integrating podcasts into Spaces, where audio conversations happen on Twitter, is another way we’re continuing to invest in audio creators,” Twitter said in a blog post. “To do this in a simple and intuitive way that allows listeners to simply hit play and go, we started with a redesigned audio experience in the Spaces Tab.”

Twitter says its internal research indicates that 45% of people who use Twitter in the U.S. also listen to podcasts monthly, so now the company will automatically suggest podcasts to help users discover content based on the topics they’re interested in.

Twitter podcast
Image Credits: Twitter

When asked if Twitter has a timeline on a wider rollout or desktop launch of podcasts, a spokesperson for the social network told TechCrunch that the company will gather feedback on the initial test and build out the feature in the near future.

Twitter says the addition of podcasts are part of its plans to provide users with an “all-in-one, personalized audio destination” by giving users even more audio content to listen to.

Twitter’s entrance into the world of podcasts comes as Meta’s Facebook recently shut down its podcast service barely a year after its launch. The company also discontinued its short-form audio Soundbites feature and its Audio hub. The change came as Meta was said to be prioritizing short-video projects above other initiatives, likely due to increasing competition from popular short-form video app TikTok.

Given Facebook’s departure from podcasts, Twitter’s foray into the audio format could give it an edge over other social media networks if it’s able to scale them successfully.

It’s worth noting that today’s announcement comes as Twitter’s former head of security Peiter “Mudge” Zatko has alleged that Spaces lacks proper moderation. Zatko made the claim in an explosive whistleblower complaint. Zatko says a Twitter executive incorrectly told staff and board members in December 2021 that the feature was being appropriately moderated but that he discovered that “about half of Spaces content flagged for review was in a language that the moderators did not speak, and there was little to no moderation happening.”

Twitter to revamp Spaces, tests themed stations and a daily digest

Facebook is shutting down its podcast service, discontinuing other audio products

More TechCrunch

The official launch comes almost a year after YouTube began experimenting with AI-generated quizzes on its mobile app. 

Google is bringing AI-generated quizzes to academic videos on YouTube

Around 550 employees across autonomous vehicle company Motional have been laid off, according to information taken from WARN notice filings and sources at the company.  Earlier this week, TechCrunch reported…

Motional cut about 550 employees, around 40%, in recent restructuring, sources say

The keynote kicks off at 10 a.m. PT on Tuesday and will offer glimpses into the latest versions of Android, Wear OS and Android TV.

Google I/O 2024: Watch all of the AI, Android reveals

It ran 110 minutes, but Google managed to reference AI a whopping 121 times during Google I/O 2024 (by its own count). CEO Sundar Pichai referenced the figure to wrap…

Google mentioned ‘AI’ 120+ times during its I/O keynote

Here are quick hits of the biggest news from the keynote as they are announced.

Google I/O 2024: Here’s everything Google just announced

Google Play has a new discovery feature for apps, new ways to acquire users, updates to Play Points, and other enhancements to developer-facing tools.

Google Play preps a new full-screen app discovery feature and adds more developer tools

Soon, Android users will be able to drag and drop AI-generated images directly into their Gmail, Google Messages and other apps.

Gemini on Android becomes more capable and works with Gmail, Messages, YouTube and more

Veo can capture different visual and cinematic styles, including shots of landscapes and timelapses, and make edits and adjustments to already-generated footage.

Google gets serious about AI-generated video at Google I/O 2024

In addition to the body of the emails themselves, the feature will also be able to analyze attachments, like PDFs.

Gemini comes to Gmail to summarize, draft emails, and more

The summaries are created based on Gemini’s analysis of insights from Google Maps’ community of more than 300 million contributors.

Google is bringing Gemini capabilities to Google Maps Platform

Google says that over 100,000 developers already tried the service.

Project IDX, Google’s next-gen IDE, is now in open beta

The system effectively listens for “conversation patterns commonly associated with scams” in-real time. 

Google will use Gemini to detect scams during calls

The standard Gemma models were only available in 2 billion and 7 billion parameter versions, making this quite a step up.

Google announces Gemma 2, a 27B-parameter version of its open model, launching in June

This is a great example of a company using generative AI to open its software to more users.

Google TalkBack will use Gemini to describe images for blind people

Firebase Genkit is an open source framework that enables developers to quickly build AI into new and existing applications.

Google launches Firebase Genkit, a new open source framework for building AI-powered apps

This will enable developers to use the on-device model to power their own AI features.

Google is building its Gemini Nano AI model into Chrome on the desktop

Google’s Circle to Search feature will now be able to solve more complex problems across psychics and math word problems. 

Circle to Search is now a better homework helper

People can now search using a video they upload combined with a text query to get an AI overview of the answers they need.

Google experiments with using video to search, thanks to Gemini AI

A search results page based on generative AI as its ranking mechanism will have wide-reaching consequences for online publishers.

Google will soon start using GenAI to organize some search results pages

Google has built a custom Gemini model for search to combine real-time information, Google’s ranking, long context and multimodal features.

Google is adding more AI to its search results

At its Google I/O developer conference, Google on Tuesday announced the next generation of its Tensor Processing Units (TPU) AI chips.

Google’s next-gen TPUs promise a 4.7x performance boost

Google is upgrading Gemini, its AI-powered chatbot, with features aimed at making the experience more ambient and contextually useful.

Google reveals plans for upgrading AI in the real world through Gemini Live at Google I/O 2024

Veo can generate few-seconds-long 1080p video clips given a text prompt.

Google’s image-generating AI gets an upgrade

At Google I/O, Google announced upgrades to Gemini 1.5 Pro, including a bigger context window. .

Google’s generative AI can now analyze hours of video

The AI upgrade will make finding the right content more intuitive and less of a manual search process.

Google Photos introduces an AI search feature, Ask Photos

Apple released new data about anti-fraud measures related to its operation of the iOS App Store on Tuesday morning, trumpeting a claim that it stopped over $7 billion in “potentially…

Apple touts stopping $1.8B in App Store fraud last year in latest pitch to developers

Online travel agency Expedia is testing an AI assistant that bolsters features like search, itinerary building, trip planning, and real-time travel updates.

Expedia starts testing AI-powered features for search and travel planning

Welcome to TechCrunch Fintech! This week, we look at the drama around TabaPay deciding to not buy Synapse’s assets, as well as stocks dropping for a couple of fintechs, Monzo raising…

Inside TabaPay’s drama-filled decision to abandon its plans to buy Synapse’s assets

The person who claimed to have stolen the physical addresses of 49 million Dell customers appears to have taken more data from a different Dell portal, TechCrunch has learned. The…

Threat actor scraped Dell support tickets, including customer phone numbers

If you write the words “cis” or “cisgender” on X, you might be served this full-screen message: “This post contains language that may be considered a slur by X and…

On Elon’s whim, X now treats ‘cisgender’ as a slur