Director of Performance Marketing, Paid Social

In the time it takes you to read this, TRANZACT has already generated thousands of leads for some of the top insurance brands in the country – and we’re just getting started! If you’re looking to join a rapidly growing company that is reinventing the relationship between consumers and insurance (AKA: shaking things up), you’re in luck!

When you join the TRANZACT team, you’ll be joining a passionate group of people who strive for excellence, deliver on their commitments, and love to win.

Our culture is built on a simple concept: Be Real. That means saying what you mean and doing what you say. It means being yourself, being open to feedback, and having the courage to make tough decisions.

What we do & how we do it
In a nutshell: We create better lives for tomorrow by making insurance easy today.

How we pull it off: We work with some of America’s largest insurance brands to attract, educate, and connect with consumers through thoughtful and effective marketing.

What You’ll Do:

Own and be accountable for all Paid Facebook/Meta marketing efforts at TRANZACT, reporting directly to VP of Paid Media

Lead a team of 4+ paid social analysts and manage a growing portfolio of high volume accounts in the D2C Insurtech industry

Implement and continuously refine paid social best practices with an emphasis on strategic growth, KPI and conversion rate optimization, and ongoing data-driven testing

Player-coach leadership over ongoing optimization efforts to meet and exceed business goals, including daily management of campaign budgets, on-site + off-site conversion actions, bid management, ad creative optimization, audience targeting, landing page revisions, CPA optimizations

Identify trends and trajectory, current opportunities, roadblocks and solutions, implement new initiatives with media analysts and report performance and progress to internal stakeholders

Introduce and scale new and additional platforms, ad types, tactics and strategies (i.e. TikTok, Reddit, Contextual advertising) to drive continuous growth at a positive ROI

Collaborate with stakeholders across multiple departments to ensure alignment & achievement of business objectives

Who You Are / What You Bring:
Paid Social Marketing expert with 5+ years of proven success building and scaling D2C performance marketing campaigns: Facebook/Meta/Instagram marketing experience required; additional marketing platforms are a plus

Hands-on paid social account management and optimization expertise - minimum ad spend portfolio of $100K/month

In-depth knowledge of advanced Microsoft Excel, Power BI, Tableau, Google Analytics: comfortable extracting and merging data, building and maintaining dashboards and reports, analyzing trends to develop actionable insights

Data-driven, self-starter, creative thinker with a relentless focus on optimizing business KPI’s (CTR, CPL, CPA, CVR, ROI, ROAS). You care deeply about hitting goals and strive to beat previous records

Up-to-date on the latest performance marketing trends, channels and strategies to drive growth

Excellent organizational skills and ability to balance multiple responsibilities
Strong interpersonal and communication skills (both written and spoken) and you enjoy cross-departmental collaboration

3+ years’ experience leading and developing teams of paid search analysts and performance marketers

THE PERKS:

Robust health & wellbeing package
Medical insurance with a choice of plan and carriers
Prescription drug coverage
Dental and vision coverage
HSA and FSA options
Emotional wellbeing program
Wellbeing dollars
Health advocacy program
Medical review services
Company-paid disability policies
Free membership to an on-site gym
Work-life benefits
Generous paid time off + paid holidays
Additional paid time off for bereavement, family and medical leave, jury duty, and military leave
Parental and adoption leave
Virtual guided meditations
Virtual chair yoga sessions
Financial & retirement benefits
401(k) savings plan + match
Generous annual bonus and base salary assessment
Company-paid life insurance
Commuter account benefit
Adoption assistance program
Learning and development opportunities
Conference and training reimbursement
Employee development programs
Regular Lunch & Learns on a wide range of topics
Yearly team building events
Community service projects
Employee appreciation
All-you-can-eat snacks and a fully stocked fridge. Cerise Limón La Croix, anyone?
Frequent office events, happy hours and outings (Virtual for the time-being)
Office contests + fun prizes! Someone recently won a 5-day trip to any U.S. vacation resort of their choosing
An annual holiday party that you’ll still be talking about a year later (seriously)
Frequent company lunches catered by local restaurants
Super cool swag (that you’ll actually want to wear)
Sound like a good fit? We’d love to chat with you!

Equal Opportunity Employer / Disability / Veteran