Hardware

The Amazon Glow is a somewhat buggy blast

Comment

Image Credits: Amazon

I’m annoyed that the magic black box on the table occasionally seems unable to track my hands.

My three-year-old, meanwhile, doesn’t seem to mind at all. He’s laughing so hard he can barely breath as he repeatedly vacuums up dinosaurs his grandma is putting on the table from 200 miles away.

I suppose none of that really makes sense out of context, so let’s rewind a bit.

We’re playing with Amazon Glow — the new one, not to be confused with the other thing Amazon named “Glow” just two years ago.

Take a touchscreen and make it stand upright on its own. Give it a projector that can blast images onto the table in front of it, and two cameras — one to capture video of the person in front of it, and another, pointed at the table, to detect where your hands are and let that projected image act like a touch screen. That’s the Glow.

Image Credits: Amazon

The Glow is meant to let kids* play, read and video chat with a strictly curated list of family and friends from afar. The screen up top always shows the person they’re talking to. What they see projected on the table, Grandma — or whoever — sees on their tablet. When Grandma turns the page in her book, the page on the kid’s end turns as well. When one side draws, the other sees it too.

(* “3 and up”, Amazon suggests, but in its current form I’d probably cap it at 3-8.)

The whole thing is built up around Amazon Kids+, a premium subscription service (separate from Prime) full of kids books, games, movies and TV shows. Only the books and a handful of games work with the Glow; video content doesn’t show up on the Glow, which is probably the right call or my kid would just demand Blippi 100% of the time. Kids+ is free for a year with the purchase of a Glow, after which it costs $3 (or $5, if you don’t have Amazon Prime) per month.

The book selection seems good, particularly for a younger audience. The games are all simple, multiplayer-y things like memory matching, chess, a pong-style arcade game and a drawing app that throws me back hard to the days of sitting at my dad’s computer for hours on end to draw in Kid Pix. Except this time it’s projected onto a table, and my kid is co-op drawing with his grandma across the state. She places a dinosaur sticker on the screen; he uses the vacuum (erase) tool to gobble it up. They both laugh. Rinse and repeat about a million times.

Each person a kid can call has to be explicitly whitelisted by their parent’s account, and has to have an Amazon account. Getting that set up might take a bit depending on how savvy the other person is — but once it’s all configured, you won’t have to do it again. I like that whitelisting system because it means my kid probably won’t accidentally end up talking to a stranger.

The Glow is a device very much born from the pandemic, and from a time when seeing family in person — especially older members of the family — can feel like tempting fate.

“But wait,” you ask. “If they just want to talk with Grandma remotely, can’t they just FaceTime while using a reading app or something?”

Yes! Of course. And yet…

There’s something different about the Glow. My kid treats it entirely different from FaceTimes, or Zooms, or whatever. It feels different to me, too.

Image Credits: Greg Kumparak

Something about the design gives the person you’re chatting with… presence? Maybe it’s because you can’t really move the Glow around during a call; there’s no battery, so it flips off the second you unplug it from the wall. Maybe it’s because you’re interacting with something on the table and then looking up to someone on a separate/dedicated screen, nearly eye-to-eye. It feels less like staring at a screen, more like sitting at a table around a boardgame.

Whatever the case, it’s weirdly effective. My kid will usually spend about five minutes FaceTiming with Grandma, showing her his toys, and then running off to do something else. When I ask if he wants to call Grandma now, he specifically requests they “glow” (using it as a verb) instead. He’ll gladly sit in front of the Glow playing and reading with Grandma for a solid hour, bugs be damned.

Ah, right, the bugs.

The Glow is sort of strange in that it’s kind of out now, but also kind of not. It’s part of Amazon’s “Day 1 Editions” program, which is really a more marketable way of saying “products you buy when they’re still in beta.” You request an “invite,” Amazon chooses who gets to buy it, and said chosen ones get to play with things a bit early while Amazon tinkers. It costs $250 if you get it as part of the Day 1 program, and will cost $299 after that.

In a program like that, bugs come with the territory. And the Glow, as it currently exists at the end of 2021, has them. It fails to detect touches somewhat frequently (it seems particularly iffy when the kid is wearing longer sleeves), making a “KLONK” sound and throwing up an error (for both users!) when it gets confused. Books and games occasionally fail to load. Sometimes it just randomly resets.

There are also some bits that are less bugs, more just rough. Such as:

  • For some reason, the caller on the Glow’s screen tends to end up with half their face cut off, as pictured above. I think it’s because the Glow screen is portrait (taller than it is wide) mode, while the person calling will generally be in landscape (wider than it is tall) mode. Meanwhile, the caller generally can’t see their own face most of the time — just the kid’s, and a view of what the kid is seeing projected — so they don’t know it’s happening. At first I thought it was just that person not knowing how to position their tablet. Then it happened with another person. Then I called my kid on the Glow from another room, and my wife laughed at me for ending up with a cut-off face after maybe three minutes. Amazon should probably build in some Center Stage-style face following to account for that.
  • A number of books in Amazon Kid’s library don’t look great on these screens, with words that are too small for either side to read. There’s a “Bubble” mode that automatically tries to zoom in on these words to make them more readable; more often than not, it just gets in the way. Sometimes this mode just switches itself on, confusing anyone who hasn’t encountered it before.
  • The UI, overall, can be slow and oddly formatted.

All of these things seem like issues that can be fixed. And I hope Amazon does! Because with a bit more polish, and more content added over time, the Glow could be a really, really sweet little device. But how much love it gets from here is unclear; we’ve had it around our house for weeks now and, if there’s been patches, they’ve been… subtle.

But even in its current form, there’s a lot I like. The projected screen is nice and bright, picking up some extra brightness and tactility from a bright white roll-out mat included in the box. I’ve never had to adjust the room’s lighting to make it work. It’s very quick to set up and tear down if you don’t want it sitting out all the time — something Amazon clearly considered, as the box it comes in acts as a very nice, durable storage container. If you do want it out all the time, there’s a physical shutter switch you can use to cover the camera for added privacy. I also like that Amazon promises to replace it for free if it breaks in the first two years, because, well, kids break things.

But my kid doesn’t care about that stuff, either. He just wants to vacuum up more dinosaurs.

I like to end my reviews with a simple question: Once I send this loaner review unit back, would I buy it? In this case, I already have. Or, at least, I’ve requested an invite to buy one. Partly because I think my kid would be very bummed if he couldn’t “glow with grandma” again, and partly because I honestly just like that uniquely physical presence it gives his grandparents when they call.

Should you? If your kid is already content with FaceTiming their grandparents, maybe not. If books and drawing and basic games won’t keep them interested, maybe not. If you’re not willing to put up with a bug or three while Amazon figures out what this thing means for them in the long run, maybe not. But if that all sounds fine, it really is a lot of fun.

More TechCrunch

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

2 days ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

2 days ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?

Strava announced a slew of features, including AI to weed out leaderboard cheats, a new ‘family’ subscription plan, dark mode and more.

Strava taps AI to weed out leaderboard cheats, unveils ‘family’ plan, dark mode and more

We all fall down sometimes. Astronauts are no exception. You need to be in peak physical condition for space travel, but bulky space suits and lower gravity levels can be…

Astronauts fall over. Robotic limbs can help them back up.

Microsoft will launch its custom Cobalt 100 chips to customers as a public preview at its Build conference next week, TechCrunch has learned. In an analyst briefing ahead of Build,…

Microsoft’s custom Cobalt chips will come to Azure next week

What a wild week for transportation news! It was a smorgasbord of news that seemed to touch every sector and theme in transportation.

Tesla keeps cutting jobs and the feds probe Waymo