Featured Article

Please make a dumb car

Comment

Illustration of an old car among a bunch of futuristic cars.
Image Credits: Bryce Durbin / TechCrunch

Today’s cars are dumb where they should be smart, and smart where they should be dumb. Enough already. Make a car that’s pretty much all dumb and watch it sell — because what automakers are giving people is so bad, they’ll pay more to have less of it.

Cars now are like budget smartphones with wheels: loaded with bloatware, unintuitive and slow to operate. Carmakers have always struggled with user interfaces, but until recently the biggest problem we had was “too many knobs.” How I long for those days!

The proliferation of touchscreens and LCDs has made every car feel like a karaoke booth. Animations show reclaimed energy from braking, the speedometer changes color as you approach the limit, the fan speed and direction is under three menus. And besides being non-functional, these interfaces are even ugly! The type, the layouts, and animations scream “designed by committee and approved by someone who doesn’t have to use it.”

Not to mention the privacy and security concerns. I was dubious the first time I saw a GPS in a car, my mom’s old RX300, about 20 years ago. “Yeah… that’s how they get you,” I thought. And now, Teslas with missed payments drive themselves to be impounded. Welcome to the future — your car is a narc now!

The final indignity is that these features are being sold as upscale, not downmarket, options. Screens are so cheap that you can buy a few million and use them everywhere, for everything, and tell buyers “enjoy the next generation of mobility!” But in reality it’s a cost-saving measure that cuts down on part numbers and lets your dashboard team kick the can down the road as often as they want. You know this for sure because high-end models are going back to knobs and dials for that “premium feel.”

So here’s what I would like: a dumb car. This is what I think that looks like.

Dare to be stupid

First of all: no screens whatsoever. This is for a couple reasons, both practical and aesthetic.

Practically speaking, nearly all of what these screens do is already performed by smartphones. There’s no need for a deeply outdated, laggy, manufacturer-branded Spotify or Apple Music app, your phone does it perfectly already. Navigation, similarly, is handled perfectly by the phone. Both of these, I need hardly add, already work fine with voice commands, too.

Not having GPS or data (or hidden microphones or cameras) also makes your vehicle feel more private, obviously. Sure, they can still get your phone, but at least they’ll need to put a GPS package on your undercarriage like the old days if they want to track your movements beyond that.

Illustration of a dashboard of an older car.
Image Credits: Bryce Durbin / TechCrunch

For media, an aux input does it all. Doubles as a charging cable, and you could easily swap it out for different and new devices. Include a bit of smart cable routing and your phone can conveniently be mounted in a number of places around the cockpit — not that you should be looking at it or touching it (use your words). If you want Bluetooth, I’ve got a dongle for you. The only thing the car should have is a volume dial, maybe a three-button basic playback control cluster on the wheel.

As for the climate controls on those big center LCDs, a couple knobs will do it. No one really believes these “zone” things work, right? No car is big enough to have zones in it. A blue-to-red dial, blower select, and A/C and recirculate toggles get it done just fine.

In the instrument cluster, we can have ordinary needle gauges. Speed, fuel, oil, temperature, and the usual idiot lights: check engine, low tire pressure, etc.

Aesthetically, the digital versions of these have always bothered me. Drivers are meant to be focused on the road, but these clusters often have distracting, bright information that’s constantly changing. The difference between 69 and 70 on a gauge is an eighth of an inch, just like the difference between 67 and 68, and 68 and 69. That continuous, predictable variation is intuitive and precise enough for pretty much any driving purpose. On a digital display the numbers are blinky and big, constantly drawing your eye as they dip from 71 to 69, numbers that look completely different and you can’t really check out of the corner of your eye.

Keep it simple, keep it safe

Losing the media and navigation means we can do without a lot of the computation capability that goes into a modern car, but we don’t want to go without it entirely. There are safety features introduced in the last few years that ought to be included on every new car, smart or dumb. Traction control, blind spot and lane exit warnings, and even automatic emergency braking require a certain amount of CPU power and they should get it, because they save lives. Backup cameras are one thing people may not want to go without (and indeed may be required in some cases) — but you’d be surprised how informative a basic proximity beeper is.

The engine itself is also far more computerized than in the old days. Unlike the computerization of the cabin, however, this has many positive effects, such as improved mileage, lower emissions, better reliability, and easier diagnosis for servicing. The exact level of electronics required for safe, responsive pedals and steering are probably a matter of some debate, but we can leave that to the experts.

I’m tempted to ask for manual window knobs and door locks, but that would put us over the line into affectation (if indeed we have not already left that line far behind). We’re not trying to recreate vintage cars but to make a modern one stripped of superfluous technology. Power seat adjustment, though, that’s a luxury even today. Use the lever.

Note that nothing I’ve proposed is specific to gas-powered cars; electric vehicles are just as prone to these bad decisions as the rest. This isn’t about nostalgia but rather abandoning a pernicious yet universally followed design philosophy. (…Okay, it is a little about nostalgia, but only a little.)

Of course what I’m describing, despite its seeming simplicity, probably amounts to something like a luxury vehicle, in that it’s not aiming at minimizing cost. Nearly every existing car line is designed with the “latest” tech in mind and to do away with that is a major departure from existing molds, assembly work, QA, and so on. Plus while I think the concept would attract many, it still wouldn’t outsell much. It’s a niche vehicle for sure, and the price would reflect that.

Still, all I want is a car that isn’t as overbearing as all the rest of the devices I already own, sending me notifications, dinging, reporting errors, asking permissions, needing updates — my god! Leaving aside the whole spurious “back in my day” argument, there simply isn’t much point to these features now, certainly not enough to justify their prominence or poor quality. Let’s see what it’s like to make a car that focuses on letting the driver drive, and accommodating rather than trying to replace the supercomputers we all carry around in our pockets.

More TechCrunch

Consumer protection groups around the European Union have filed coordinated complaints against Temu, accusing the Chinese-owned ultra low-cost e-commerce platform of a raft of breaches related to the bloc’s Digital…

Temu accused of breaching EU’s DSA in bundle of consumer complaints

Here are quick hits of the biggest news from the keynote as they are announced.

Google I/O 2024: Here’s everything Google just announced

The AI industry moves faster than the rest of the technology sector, which means it outpaces the federal government by several orders of magnitude.

Senate study proposes ‘at least’ $32B yearly for AI programs

The FBI along with a coalition of international law enforcement agencies seized the notorious cybercrime forum BreachForums on Wednesday.  For years, BreachForums has been a popular English-language forum for hackers…

FBI seizes hacking forum BreachForums — again

The announcement signifies a significant shake-up in the streaming giant’s advertising approach.

Netflix to take on Google and Amazon by building its own ad server

It’s tough to say that a $100 billion business finds itself at a critical juncture, but that’s the case with Amazon Web Services, the cloud arm of Amazon, and the…

Matt Garman taking over as CEO with AWS at crossroads

Back in February, Google paused its AI-powered chatbot Gemini’s ability to generate images of people after users complained of historical inaccuracies. Told to depict “a Roman legion,” for example, Gemini would show…

Google still hasn’t fixed Gemini’s biased image generator

A feature Google demoed at its I/O confab yesterday, using its generative AI technology to scan voice calls in real time for conversational patterns associated with financial scams, has sent…

Google’s call-scanning AI could dial up censorship by default, privacy experts warn

Google’s going all in on AI — and it wants you to know it. During the company’s keynote at its I/O developer conference on Tuesday, Google mentioned “AI” more than…

The top AI announcements from Google I/O

Uber is taking a shuttle product it developed for commuters in India and Egypt and converting it for an American audience. The ride-hail and delivery giant announced Wednesday at its…

Uber has a new way to solve the concert traffic problem

Google is preparing to launch a new system to help address the problem of malware on Android. Its new live threat detection service leverages Google Play Protect’s on-device AI to…

Google takes aim at Android malware with an AI-powered live threat detection service

Users will be able to access the AR content by first searching for a location in Google Maps.

Google Maps is getting geospatial AR content later this year

The heat pump startup unveiled its first products and revealed details about performance, pricing and availability.

Quilt heat pump sports sleek design from veterans of Apple, Tesla and Nest

The space is available from the launcher and can be locked as a second layer of authentication.

Google’s new Private Space feature is like Incognito Mode for Android

Gemini, the company’s family of generative AI models, will enhance the smart TV operating system so it can generate descriptions for movies and TV shows.

Google TV to launch AI-generated movie descriptions

When triggered, the AI-powered feature will automatically lock the device down.

Android’s new Theft Detection Lock helps deter smartphone snatch and grabs

The company said it is increasing the on-device capability of its Google Play Protect system to detect fraudulent apps trying to breach sensitive permissions.

Google adds live threat detection and screen-sharing protection to Android

This latest release, one of many announcements from the Google I/O 2024 developer conference, focuses on improved battery life and other performance improvements, like more efficient workout tracking.

Wear OS 5 hits developer preview, offering better battery life

For years, Sammy Faycurry has been hearing from his registered dietitian (RD) mom and sister about how poorly many Americans eat and their struggles with delivering nutritional counseling. Although nearly…

Dietitian startup Fay has been booming from Ozempic patients and emerges from stealth with $25M from General Catalyst, Forerunner

Apple is bringing new accessibility features to iPads and iPhones, designed to cater to a diverse range of user needs.

Apple announces new accessibility features for iPhone and iPad users

TechCrunch Disrupt, our flagship startup event held annually in San Francisco, is back on October 28-30 — and you can expect a bustling crowd of thousands of startup enthusiasts. Exciting…

Startup Blueprint: TC Disrupt 2024 Builders Stage agenda sneak peek!

Mike Krieger, one of the co-founders of Instagram and, more recently, the co-founder of personalized news app Artifact (which TechCrunch corporate parent Yahoo recently acquired), is joining Anthropic as the…

Anthropic hires Instagram co-founder as head of product

Seven orgs so far have signed on to standardize the way data is collected and shared.

Venture orgs form alliance to standardize data collection

Alkira has raised $100M for its “network infrastructure as a service,” which lets users virtualize and orchestrate hybrid cloud assets, and manage them. 

Alkira connects with $100M for a solution that connects your clouds

Charging has long been the Achilles’ heel of electric vehicles. One startup thinks it has a better way for apartment dwelling EV drivers to charge overnight.

Orange Charger thinks a $750 outlet will solve EV charging for apartment dwellers

So did investors laugh them out of the room when they explained how they wanted to replace Quickbooks? Kind of.

Embedded accounting startup Layer secures $2.3M toward goal of replacing QuickBooks

While an increasing number of companies are investing in AI, many are struggling to get AI-powered projects into production — much less delivering meaningful ROI. The challenges are many. But…

Weka raises $140M as the AI boom bolsters data platforms

PayHOA, a previously bootstrapped Kentucky-based startup that offers software for self-managed homeowner associations (HOAs), is an example of how real-world problems can translate into opportunity. It just raised a $27.5…

Meet PayHOA, a profitable and once-bootstrapped SaaS startup that just landed a $27.5M Series A

Restaurant365, which offers a restaurant management suite, has raised a hot $175M from ICONIQ Growth, KKR and L Catterton.

Restaurant365 orders in $175M at $1B+ valuation to supersize its food service software stack 

Venture firm Shilling has launched a €50M fund to support growth-stage startups in its own portfolio and to invest in startups everywhere else. 

Portuguese VC firm Shilling launches €50M opportunity fund to back growth-stage startups