Marketing Manager - Demand Gen | Pardot & Salesforce

Commitment: Full Time + for a growing tech company!

Reports to: Marketing Leader, Revenue Team

Location: Hybrid - Miami or Tampa, Florida preferred.

(This position is eligible to participate in our WFW Program (work from wherever). Attendance at in-person meetings at events will be necessary from time to time.

Thank you for considering this opportunity! We are looking for an energetic, driven, self-starter who is ready to grow and thrive with our fast-paced team. As Addigy’s Marketing Manager, you’ll be trusted and empowered to manage digital campaigns across channels, driving demand generation, building branding awareness, and exceeding Targets for MQL's (marketing qualified leads) and SQO's (sales qualified opportunities) to build a pipeline of opportunities for our global sales organization.

Who is Addigy?

We build amazing software to support the business-minded Mac Community. In fact, Addigy is the most powerful tool for organizations of all sizes to manage their Apple devices. We are continuously listening, learning and evolving our solutions, and our customers love us!

About Addigy | 3 Minute Video: https://addigy.com/3-minute-video/

The Work You’ll Do:

• Collaborate closely with internal teams including Marketing, Sales, Business Development, Customer Success and our phenomenal Salesforce admin
  
• Engage! You’ll be in constant conversation with your colleagues and our customers, learning everything you can about Addigy and the business problems our prospects are trying to solve.
• Develop and manage the execution of marketing campaigns aimed at driving awareness of and interest in Addigy
• Manage the strategy, execution, and reporting of integrated campaigns
• Anticipate and proactively engage with the product and sales teams to coordinate, communicate, and optimize the impact of demand generation marketing activities
  
• Develop and execute email nurture campaigns that will drive prospects down the sales funnel to a sales qualified opportunity (SQO)
• Evaluate and refine online demand generation strategies based on comprehensive analytics
• Track, evaluate, and optimize marketing spend on paid search, paid social, retargeting, direct media placements, and other paid lead generation campaigns
• Coordinate with the overall marketing team to help drive continual website conversion rate improvements
• Create regular reporting presentations that include KPI overviews and progress to lead generation and revenue targets
• Develop, execute and optimize account-based marketing (ABM) campaigns while working in tandem with the sales team with the goal of increasing ADS (average deal size)
• Creating, implementing, managing and reporting on demand generation campaigns, continually monitoring their effectiveness
  
• Be ready to be involved in a wide range of projects aligned to the overall marketing plan
• Attend weekly sales meetings. bi-monthly Product Team updates, internal All Hands Meetings and events, as well as external events and meetings, i.e. Addigy User Group Sessions.

Skills & Requirements:

• 3-5 Years Professional work experience with digital marketing, including managing lead generation programs, website conversion strategy, and account-based marketing (ABM) initiatives
• Proven success at managing PPC, SEO, email marketing, ABM, and social media programs to drive qualified leads
• Motivated to hit revenue goals, with demonstrated success in exceeding lead generation and revenue targets
• Superior communication skills (verbal and written)
• Organized and Detail Oriented
• Strong analytical and project management skills
• Firm grasp on new marketing tactics, with a drive for continuous learning.
• Flexible, with an ability to quickly adapt to change.
• Proficient with Pardot and Salesforce, or similar software, and/or an interest to learn.
• Experience using Monday.com or another project management tool

Bonus:

• Bachelor Degree in Marketing or Business related field preferred, MBA desirable
• Specialized digital marketing certifications or trainings a plus
• B2B SaaS experience preferred;
• Experience marketing to IT Managed Service Providers (MSP’s) and Mid-Market IT Managers
• Love of Apple devices

What we expect from you:

• Be positive, adaptable and easy to work with!
• Be ready for the challenge of working in a fun, fast moving, cutting-edge environment.
• Fast learner, self-motivated, have a sense of urgency, goal-oriented.
• Be curious. Listen. Ask good questions. Be a critical thinker. Be resourceful.

What you can expect from us:

Full benefits - Open Vacation, Medical, Dental, Vision, 401K, STD, LTD, Life Insurance, 15% Discount on Apple Products, 3 Month Paid Maternity Leave for Moms, 1 Month Paid Paternity Leave for Dads. We have a diverse team with an office overflowing with Coladas, lots of Slacking, jeans & t-shirts, flexibility, SWAG, Daily Stand-Ups, Bug Hunts, Hackathons, Fitness Challenges, and a regular invitation to our virtual Dumpster Fire Saloon with Improv!

Cover Letter:

Candidates who invest the time to submit a cover letter will be given priority consideration. Please tell us things about you that are not covered by your resume.

We will begin scheduling interviews with top candidates immediately.

Learn more:

https://www.computerworld.com/article/3568356/addigy-ceo-is-bullish-on-apple-silicon-and-macs-in-the-enterprise.html

https://addigy.com/blog/why-you-need-more-than-mdm-to-succeed-in-2021/

https://addigy.com/blog/a-brief-intro-for-apple-msps/

Addigy is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit and business need.