Principal Web Optimization Specialist

Principal Web Optimization Specialist

We’re looking for someone with strong project management and testing experience to become a Principal Web Optimization Specialist in our Analytics and Optimization Area.

When you come work with us, here’s what you’ll find:

Work that is meaningful. We only work with clients who are changing the world. And, we say no to clients if we don’t believe in their cause or if we can’t help them.

Colleagues you can count on. Kind, dedicated, passionate people who bring the smarts, get things done, and help you to do your best, too.

So that’s us. Now about the work:

• We run online advocacy and fundraising campaigns. Great big ones you read about in the news and tiny ones you’ve never heard of that are saving lives. Lots of politically progressive groups – Planned Parenthood, League of Conservation Voters, PETA. Environmental groups such as Oceana, and cultural organizations we love, like the American Museum of Natural History.
• Day-to-day, we’re using data to answer the fundamental questions and tackle the fundamental challenges our clients face.

Here’s what you’ll be doing in this role:

• Leverage Google analytics and traditional marketing practices to help nonprofits build stronger fundraising/organizing campaigns.
• Strategically use analytics and data to report on and optimize performance.
• Identify new opportunities for clients to grow their programs, including new technologies, approaches, and partnerships.
• Propose changes in direction and/or creative solutions when a current strategy is not working.
• Project manage efforts across multiple accounts interfacing with both clients and internal stakeholders.
• Oversee complex testing setup, audience segmentation, delivery of test results, and ensure conclusions are statistically sound.
• Work with Area Lead to support Business Development efforts including proposals and pitches.
• Do your part to help us run smoothly - including carefully tracking all of your client hours.
  
  

Skills and experiences required for this role:

• 5+ years of experience in conversion rate optimization (CRO), web strategy, digital marketing, marketing, or similar.
• Strong project management skills, able to manage projects and delegate across multiple teams and regions.
• Experience with conversion rate optimization (CRO) and A/B testing.
• Strong presentation skills; can take complex concepts and make them accessible for external clients and internal audiences.
• Comfort navigating and leveraging nonprofit Customer Relationship Management (CRM) systems.
• Analytical and visual thinking skills, able to identify business questions, pain points, and opportunities, analyze quantitative and qualitative data, and develop actionable recommendations.
• Experience working with Google Analytics and Google Optimize.

Skills and experiences we expect of all M+R employees:

• Acute attention to detail.
• Ability to prioritize your time to meet deadlines for multiple projects.
• Strong ability to write clearly, concisely, and logically.
• Proven track record to successfully pick up new skills on the job, including learning new technologies.
• Successful experience working in a fast-paced, deadline-driven environment.
• Ability to see a problem and propose a solution.
• Drive to seek what can be improved and offer ways to fix any potential roadblocks.
• Understanding of how your words and actions affect others.
• Kindness and consideration for others.
• Experience bringing a lens of inclusivity to all of your interactions with colleagues.
• Passion for the role that your work plays in creating change in the world.
• Drive to work collaboratively - soliciting ideas, seeing each other's perspectives, and always doing what you say you will do.
• Comfort admitting what you don’t know and recognizing that seeking and receiving feedback is part of the learning process.

Skills and experiences that are preferred, but not required:

• Experience working in a consulting or professional services firm
• Prior experience with account management and business development
• Prior experience with nonprofits and political/issue campaigns.

Salary, benefits, and some perks:

This is an exempt, unionized position, represented by the Washington-Baltimore News Guild. The salary for this position starts at $94,000 with eligibility for an approximate $8,160 year end bonus depending on start date and firmwide performance. As part of M+R’s commitment to compensation equity and transparency, we have a no negotiation policy. Salary negotiations can introduce bias and perpetuate wage inequality. If your years of experience for this position are more than what is required above, we will offer a slightly higher base salary up to $103,400. We also offer a generous benefits package, plus some perks:

• Three week’s vacation as well as paid sick and personal days;
• Generous health, dental, and vision benefits;
• 401(k) plan with quarterly employer contributions and an employer match;
• Professional development stipend;
• Flexible Spending Accounts for medical, dependent care, and transit;
• Regular brainstorms where we cook up our most creative ideas;
• All kinds of benefits depending on which office you’re in (once we're back open!). Free lunch once a week. Snack breaks. Cold brew coffee on tap. Records and record players.
• While our physical offices are closed, we offer reimbursements for cell phones and internet, plus a small monthly working from home stipend to make your work-at-home life a bit more comfortable.

The fine print:

Due to COVID, our offices are currently closed. Our primary concern is the care and health of our employees, and will not reopen our offices until it is safe to do so. When M+R reopens its offices, we have a preference for this position to work out of one of the following M+R offices:

• 1101 Connecticut Ave NW, Washington, DC
• 11 Park Place, New York, NY
• 262 Washington St, Boston, MA
• 1611 Telegraph Ave, Oakland, CA
• 1275 East 6th St, Los Angeles, CA

If you would prefer not to be based in one of our offices, we will discuss those logistics during the interview process.

Of course...
M+R is an equal opportunity employer and all applicants will be considered. As a firm we are committed to a diverse and inclusive workplace where we learn and work together to change the world. M+R is strengthened by our staff’s diversity, including race and ethnicity, social class, national origin, culture, sexual orientation, gender identity and expression, language, and so much more. We strongly encourage folks from underrepresented backgrounds to apply.

About M+R
We are communicators, marketers, fundraisers, and campaigners who unleash the power of people to do good. We work exclusively with nonprofits fighting for a just and sustainable world.