Sponsored Content by StarWind

Fast, small, and affordable: New data center tech lets businesses have it all

The last of the quarantine orders that put the United States at a standstill for most of the last 15 months have now expired, prompting an unprecedented rush of business openings, consumer spending, and travel. Vaccinations have triggered mass vacations, so much so that the nation’s largest airports have been swamped since the late spring, setting new records for passengers and foot traffic that surpass pre-pandemic marks. 

Already remarkably complex hubs of infrastructure, commerce, and human variables, top American airports still must deal with additional concerns stemming from the virus’s aftermath, from international travel restrictions to medical safety protocols. When added to max capacity flight schedules, a vast number of on-site vendors, and rigorous TSA security requirements, airports are teeming with interconnected systems that are alight with data day and night. This nonstop flow of information, much of it crucial to high-stakes flight and safety applications, requires powerful and uber-reliable data centers to keep operations running without a hitch.

The data center industry is dominated by massive players such as Microsoft and Dell, but it’s a less-heralded tech company that supplies the hardware and software for many of the major airports in both the United States. StarWind’s HyperConvergence Appliance powers the most sensitive operations of some of the busiest travel destinations, from San Francisco International Airport and Houston’s George Bush Intercontinental to airports in Mumbai, Israel, and Tanzania.

The company’s data centers offer cutting edge technology, next-level IT support, and significantly, a price point that is still just a third of what other leading companies can offer. When it comes to data centers, size and speed are paramount, but StarWind rewrites their correlation. With two-node configuration, it is far smaller and consumes much less energy than traditional data center systems, but there is no sacrifice in performance. 

The HyperConvergence Appliance boasts both top-of-the-line power and nearly infinite reliability That’s hardly an exaggeration — it has a constant uptime, with one node available as backup for failures and updates. StarWind products also utilize all-Flash memory, a fundamental feature that minimizes space while maximizing performance. 

Invisible infrastructure

Image Credits: Getty Images

Space and performance are less useful if the system is riddled with errors or simply too difficult to utilize. StarWind refers to its data centers as “invisible infrastructure,” and not because it boasts a considerably more petite physical footprint. Like the engine of a car or the foundation of a building, a data center is meant to enable high performance and ambitious architecture without ever being a focal point itself. 

StarWind developed several features that maximize the reliability of its products while minimizing the nuance and attention required of customers and IT pros. 

The first is a remarkably easy set-up process that would make the data center an out-of-the-box product if it weren’t for the special customizations by StarWind engineers perform before its even shipped. When the data center arrives, it’s more or less plug and play, with automatic installation that immediately integrates into existing infrastructure. 

The second major feature is the company’s cutting edge ProActive Premium Support. This is far more than a 24/7 call-in help desk. Using proprietary artificial intelligence developed over years and years of work, StarWind’s software monitors all elements of the data center’s operations and anticipates potential problems and errors. 

Instead of just sounding an alarm or sending up a warning flair, ProActive Premium Support actually takes the initiative and deploys fixes that render the threat a moot point and avoid any interruption. If it were to happen overnight, employees would simply be able to return to the office in the morning and resume their work like any other day.

Small footprint, low price point

Image Credits: Getty Images

StarWind’s Virtual SAN, a product that took over 15 years to develop, eliminates the need for shared drives with giant footprints by mirroring internal hard disks. Eliminating the need for a huge physical infrastructure is a major advantage, especially during this emerging post-pandemic world of remote work and smaller office footprints, and it also serves as a great financial equalizer.

Many top brand-name data center providers like Microsoft charge upwards of $50,000 for their products and services, with further financial expenditures required for maintenance and other concerns. StarWind, however, with its Flash memory, Virtual SAN, and other efficiencies, is closer to $15,000, or less than a third as expensive as its competitors. 

Airports are far from StarWind’s biggest and most complicated customer — that mantle belongs to the Pentagon, which relies on StarWind’s data centers to do… well, that’s classified information that the military declines to provide, so clearly it’s important. But StarWind’s low-cost, low-maintenance, and high-impact set-up invites utilization from much smaller businesses and institutions, as well. Recently, the company inked a deal with the crafts retailer JoAnn Fabrics, a known brand that is decidedly low-tech in its storefront operations and customer profile. Installing StarWind’s Virtual SAN at 900 locations nationwide will create an unprecedented reliability as commerce rapidly moves online and retail continues to transform.

Notably, the relatively low price point also allows StarWind to provide its products to nonprofits and educational organizations at no cost, where the out-of-the-box installation and ProActive Support are particularly key. 

With the entire economy waking up and ascending to a level of digitalization not previously expected for many years, high-end data centers are increasingly mandatory. StarWind makes that level of quality available to everyone.

More TechCrunch

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?

Strava announced a slew of features, including AI to weed out leaderboard cheats, a new ‘family’ subscription plan, dark mode and more.

Strava taps AI to weed out leaderboard cheats, unveils ‘family’ plan, dark mode and more

We all fall down sometimes. Astronauts are no exception. You need to be in peak physical condition for space travel, but bulky space suits and lower gravity levels can be…

Astronauts fall over. Robotic limbs can help them back up.

Microsoft will launch its custom Cobalt 100 chips to customers as a public preview at its Build conference next week, TechCrunch has learned. In an analyst briefing ahead of Build,…

Microsoft’s custom Cobalt chips will come to Azure next week

What a wild week for transportation news! It was a smorgasbord of news that seemed to touch every sector and theme in transportation.

Tesla keeps cutting jobs and the feds probe Waymo