I define and implement business growth paths for start-ups and scale-ups

To deliver sustainable and profitable growth, anchored in customer insights, product, brand, and marketing.
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Trusted by
Experience

A seasoned full-stack CMO to take you to your next stage of growth

Change-maker

Founding member of the Google EMEA Emerging Markets & Russia Marketing team.

Growth-partner

Grew revenue 5-fold and delivered brand awareness of 1 in 4 as CMO at Pharmacy2U.

Fire-starter

Won Amazon growing business of the year at Pharmacy2U.

Three ways of working with me

01

Growth audit

I deep dive into your marketing operations to deliver a set of targeted recommendations.
These will facilitate the next stage of growth based on your company's ambitions and immediate priorities.

Three ways of working with me

02

Project-based engagement

I work as an embedded fractional CMO to define and implement your growth paths.
This includes establishing the relevant internal operating models and hiring adequate talent to support the next stage of growth.

Three ways of working with me

03

Marketing coach and adviser

I support marketing professionals and executives teams 1-2-1.
To help you deliver their targets and engage with internal stakeholders effectively for a well-aligned growth strategy.
What my clients say

“Maya helped us with a revamped marketing strategy, positioning, and messaging, as well as forming cross-functional teams to streamline our operations. Her contribution has been extremely valuable.”

Phelim Bradley
Founder & CEO at Prolific

"Maya helped reboot Huggg’s Go-To-Market (GTM) strategy and brought together a talented cross-functional team to deliver this. I highly recommend Maya."

Paul Wickers
Founder & CEO at Huggg

“I cannot recommend Maya and her savvy team highly enough. As a seasoned marketer with C-suite tenure she has truly seen it all.”

Kayla Nalven
Director, TED@Work at TED Conferences

“Maya’s clarity of thought and speed of execution has been truly brilliant. We have benefited so much from her input.”

Sammy Rubin
Founder & CEO, Yulife

“Not only did she guide the organisation towards the right strategic decisions she also expertly delivered against them.”

Tamer El Emary
COO, Thunes
How I work

Do you have the right support to?

Understand what drives your customers
towards and away from your product.
Build a distinctive and
memorable brand.
Identify and exploit your unfair
competitive advantage.
Understand what drives your customers
towards and away from your product.
Build a distinctive and
memorable brand.
Identify and exploit your unfair
competitive advantage.
Drive profitable performance
marketing.
Identify and know where to find
your ideal customer profiles.
Maximise learning and
experimentation.
Create messaging that resonates
with your target audience.
Drive profitable performance
marketing.
Identify and know where to find
your ideal customer profiles.
Maximise learning and
experimentation.
Create messaging that resonates
with your target audience.
Align your whole organisation
to must-win battles.
Hire relevant talent and build
an effective growth squad.
Onboard and activate your
newly acquired users.
Define and track the 
metrics that matter.
Align your whole organisation
to must-win battles.
Hire relevant talent and build
an effective growth squad.
Onboard and activate your
newly acquired users.
Define and track the 
metrics that matter.
My work

What I’ve achieved for recent clients…

B2B Fintech
Led the repositioning of a global payments business headquartered in Singapore and build their messaging and marketing-led growth engine.
B2B SaaS
Established the marketing strategy, brand narrative and messaging of the L&D proposition of NYC based TED Conferences.
EdTech Marketplace
Defined the value proposition and developed the messaging for a UK tutor talent marketplace.
Direct to Customer
Supported the CMO of Europe’s fastest growing neobroker to establish a strong brand strategy based on customer insights and their desired outcomes.

Discover how I can help your business

Book a free 30-minute discovery call
Book a call
I post about start-ups, growth and marketing on Linkedin.
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