Transportation

Ford unveils the F-150 Lightning, its all-electric pickup truck that will start under $40,000

Comment

Ford F-150 Lightning EV
Image Credits: Ford

The Ford F-150, the profitable cornerstone of the U.S. automaker’s business, now has an all-electric sibling.

Ford unveiled Wednesday the F-150 Lightning, an all-electric pickup truck that is a critical piece of the company’s $22 billion investment into electrification. The vehicle is one of a trifecta of Ford EV debuts and launches in the past year. And it is possibly the most meaningful in terms of the bottom line. The Ford F-150 Lightning, which will be built at the automaker’s Rouge factory in Dearborn, Michigan, follows the introduction of the all-electric Mustang Mach-E and the E-Transit, a configurable all-electric cargo van focused on commercial customers.

Ford had a challenging gig with the F-150 Lightning. The truck would need everything that has made its gas-powered counterpart the best-selling vehicle in North America as well as new benefits that come from going electric. That means torque, performance, towing capability and the general layout has to meet the needs of its customers, many of whom use it for commercial purposes. The vehicle specs suggest that Ford has delivered on the torque and power, while keeping the same cab and bed dimensions as its gas counterpart.

That last detail is notable because by keeping the same dimensions, it is able to accommodate the thousands of F-150 truck accessories that exist today. If Ford has any hope of converting its current customer base, decisions like this one matter. It should be noted that, for now, the Lightning is only offered as a Supercrew four-door with a 5.5-foot bed.

Will it convert or will the F-150 Lightning attract a whole new group of customers? It’s a question that won’t be answered until it comes to market in spring 2022.

Some analysts believe the Lightning has the makings to be a hit for Ford.

“Ford went well beyond installing a battery pack in a traditional F-150,” iSeeCars.com executive analyst Karl Brauer said. “The automaker’s comprehensive approach to the Lightning’s design, performance and advanced features would make it a desirable truck with a traditional engine. The electric powertrain, and the instant torque and increased cargo and towing capacity that come with it, along with the ability to seamlessly power a house for multiple days, are additional benefits beyond the Lightning’s sleek styling, rapid acceleration and high-tech amenities. It’s obvious Ford recognizes both the opportunity and risk presented by the shift toward electric vehicles, and the automaker has clearly committed to keeping the F-150 viable in a battery-powered world.”

Nuts and bolts

The F-150 Lightning will be offered in four trims, which includes the base, XLT, Lariat and Platinum series, and two battery options. The truck, which has an aluminum alloy body, is powered by two in-board electric motors, comes standard with four-wheel drive and has an independent rear suspension. Ford is only releasing two prices at the moment. The base version will be priced at $39,974 before any federal or state tax credits, while the midseries XLT model will start at $52,974. According to the reservations site, a fully loaded Lightning will go for $90,474. All of these prices exclude the destination fees and taxes.

The overall length of the standard-range battery model (specs from other trims are yet to be published) is 232.7 inches, one inch longer than the gas-powered F-150. The Lightning’s wheelbase is essentially the same, with just one-tenth of an inch separating it from its combustion engine and hybrid cousins.

One notable difference between the electric and gas 4×4 versions of the F-150 is the ground clearance. The Lightning has ground clearance of 8.9 inches compared to 9.4 in the original F-150. That half-inch loss is possibly caused by the metal skid plates that are meant to protect the battery and inboard motors from the terrain.

The standard battery range truck delivers a targeted 426 horsepower and 775 pound-feet of torque. The F-150 Lightning equipped with the extended-range battery helps push the horsepower to 563 (or 420 kW) and has the same torque, which Ford says is the most of any F-150 ever.

The vehicle’s battery has a targeted range of 230 miles in the standard and pops up to 300 miles in the extended version. One question remains: How will the range be affected by towing a boat or trailer?

Ford doesn’t provide that information, and until the EPA gives its estimated range and people start towing cars, boats and snowmobiles, it might not clear.

Read more on TechCrunch

Ford’s $30B investment in electric revs up in-house battery R&D

Lordstown Motors slashes production forecast for its electric pickup

Ford and SK Innovation announce battery manufacturing joint venture BlueOvalSK

Ford F-150 Lightning electric pickup truck can power your home in an outage


Ford does point to two features meant to help drivers understand just how far they can travel before charging. The first is called “onboard scales,” which uses sensors on the truck to estimate payload so drivers know the weight of what they’re hauling. Now, payload — the weight a truck can carry — is different from towing capacity, which is the weight it can tow. But “onboard scales” work alongside yet another feature called “intelligent range,” which takes into consideration towing info, payload, weather and more, according to Ford.

Ford isn’t backing away from payload and towing capacity. Ford notes that the new frame on the truck uses the strongest steel ever put in an F-150 frame and supports a maximum 2,000-pound payload and up to 10,000-pound towing capacity.

Inside the Lightning

Just like the newly refreshed gas-powered F-150, the Lightning is filled with connected car tech and advanced driving assistance features. The higher level trims of the Lightning — the Lariat and Platinum versions — will come with Ford’s Sync 4A infotainment system that can support over-the-air software updates. That means the system rollout upgrades to the vehicle, such as adding or improving driver assistance features and keeping maps up to date. SYNC 4 will offer third-party apps through its AppLink system, including Waze and a version of Amazon’s Alexa called Ford+Alexa.

The Sync 4A system, which will feature natural voice control and real-time mapping, will be displayed on a 15.5-inch touchscreen that looks a lot like what is inside the new Mustang Mach-E electric crossover. In front of the driver is a 12-inch instrument cluster that can be customized. This digital cluster will also relay important information to the driver on how the battery is operating, the regenerative braking and the advanced driver assistance system functions.

Image Credits: Ford

“It really is the smartest F-150 we’ve ever made,” said Darren Palmer, general manager of battery electric vehicles at Ford Motor Company. “F-150 Lightning offers an immersive touch screen, giving our customers all the info they want in an instant — a real-time view of where they’re going, what they’re hauling or how much real-world range they’ve got banked. And with Ford Power-Up software updates, the experience is only going to get better.”

The F-150 Lightning will also offer Blue Cruise, the automaker’s new hands-free driving feature, which will also be available on the 2021 F-150 pickup truck and certain 2021 Mustang Mach-E models through a software update later this year. That hands-free capability — which uses cameras, radar sensors and software to provide a combination of adaptive cruise control, lane centering and speed-sign recognition — has undergone some 500,000 miles of development testing, Ford emphasized in an announcement in April. The system also has an in-cabin camera that monitors eye gaze and head position to help ensure the driver’s eyes remain on the road.

The hands-free system will be available on vehicles equipped with Ford’s Co-Pilot360 Technology and will only work on certain sections of divided highways. The system, which will be rolled out via software updates later this year, will initially be available on more than 100,000 miles of highways in North America.

Charging and power

Charging is of course critical to driving any electric vehicle. But it isn’t just about having the ability to plug in. Communicating how, when and where is the crux. Ford said customers will receive a notification if their truck’s battery falls below one-third of its total range. The intelligent range, which as noted above takes into consideration towing info, payload and weather, is also communicated to the driver. The accompanying FordPass app also gives customers information on charging locations. Inside the vehicle, a driver can use the infotainment system to identify and navigate to charging stations.

The truck also has an onboard power source, which in the standard trim offers 2.4 kilowatts of power while Lariat and Platinum series come standard with 9.6 kilowatts of power — a combination of up to 2.4 kilowatts available through the truck’s so-called “mega power frunk” and up to 7.2 kilowatts through outlets in the cab and bed.

Ford also touted its 9.6 kW of back-up power, which it says can provide energy to a home during a blackout for three days and as many as 10 with rationing. 

The debut of electric pickups signals a new EV era

Ford F-150 Lightning electric pickup truck can power your home in an outage

More TechCrunch

Struggling EV startup Fisker has laid off hundreds of employees in a bid to stay alive, as it continues to search for funding, a buyout or prepare for bankruptcy. Workers…

Fisker cuts hundreds of workers in bid to keep EV startup alive

Chinese EV manufacturers face a new challenge in their pursuit of U.S. customers: a new House bill that would limit or ban the introduction of their connected vehicles. The bill,…

Chinese EV makers, and their connected vehicles, targeted by new House bill

With the release of iOS 18 later this year, Apple may again borrow ideas third-party apps. This time it’s Arc that could be among those affected.

Is Apple planning to ‘sherlock’ Arc?

TechCrunch Disrupt 2024 will be in San Francisco on October 28–30, and we’re already excited! This is the startup world’s main event, and it’s where you’ll find the knowledge, tools…

Meet Visa, Mercury, Artisan, Golub Capital and more at TC Disrupt 2024

Featured Article

The women in AI making a difference

As a part of a multi-part series, TechCrunch is highlighting women innovators — from academics to policymakers —in the field of AI.

4 hours ago
The women in AI making a difference

Cadillac may seem a bit too traditional to hang its driving cap on EVs. And yet, that hasn’t stopped the GM brand from rolling out — or at least showing…

The Cadillac Optiq EV starts at $54,000 and is designed to hook young hipsters

Ifeel is being offered as part of an employer’s or insurance provider’s healthcare coverage.

Mental health insurance platform ifeel raises a $20 million Series B

Instead of opening the user’s actual browser or a WebView, Custom Tabs let users remain in their app while browsing.

Google Chrome becomes a ‘picture-in-picture’ app

Sanil Chawla remembers the meetings he had with countless artists in college. Those creatives were looking for one thing: sustainable economic infrastructure that could help them scale rather than drown…

Slingshot raises $2.2 million to provide financial services to artists

A startup called Firefly that’s tackling the thorny and growing issue of cloud asset management with an “infrastructure as code” solution has raised $23 million in funding. That comes on…

Firefly forges on after co-founder murdered by Hamas

Mistral, the French AI startup backed by Microsoft and valued at $6 billion, has released its first generative AI model for coding, dubbed Codestral. Like other code-generating models, Codestral is…

Mistral releases Codestral, its first generative AI model for code

Pinterest announced today that it is evolving its Creator Inclusion Fund to now be called the Pinterest Inclusion Fund. Pinterest teamed up with Shopify’s Build Black and Build Native programs…

Pinterest expands its Creator Fund to allow founders

Alex Taub, a longtime founder with multiple exits under his belt, believes it’s time to disrupt the meme industry. “I have this big thesis that meme tech is going to…

This founder says meme tech is the next big thing

Lux, the startup behind popular pro photography app Halide and others, is venturing into video with its latest app launch. On Wednesday, the company announced Kino, a new video capture app…

Kino is a new iPhone app for videographers from the makers of Halide

DevOps startup Harness has shown itself to be an ambitious company, building a broad platform of services while also dabbling in M&A when it made sense to fill in functionality.…

Harness snags Split.io as it goes all in on feature flags and experiments

Microsoft’s Copilot, a generative AI-powered tool that can generate text as well as answer specific questions, is now available as an in-app chatbot on Telegram, the instant messaging app.  Currently…

Microsoft’s Copilot is now on Telegram

HBO’s new documentary, “MoviePass, MovieCrash,” tells a story that many of us know about: how MoviePass, the subscription-based movie ticketing startup, was a catastrophic failure. After a series of mishaps…

MoviePass co-founders speak their truth in HBO’s new documentary 

The watch features a variety of different 3D games, unlocking more play time the more kids move.

Fitbit’s new kid smartwatch is a little Wiimote, a little Tamagotchi

In the video, a crowd is roaring at a packed summer music festival. As a beat starts playing over the speakers, the performer finally walks onstage: It’s the Joker. Clad…

Discord has become an unlikely center for the generative AI boom

After the Wirecard scandal, Germany’s financial regulator BaFin started to look more closely at young fintech startups that wanted to grow at a rapid pace — it’s better to be…

Germany’s financial regulator ends anti-money laundering cap on N26 signups after $10M fine

Among other things, this includes the ability to trace code from source to binary packages across both platforms, single sign-on support and unified project structures.

JFrog and GitHub team up to closely integrate their source code and binary platforms

The company’s public fund disbursement and e-commerce platform makes accepting school tuition and enabling educational enrichment more accessible. 

Tech startup Odyssey goes on journey to help states implement school choice programs

A new startup called Kinnect aims to help people privately save generational memories, traditions, recipes and more. The company’s app, launched this month, lets people create invite-only spaces where they…

Kinnect’s new app aims to help families record and store generational memories

Spotify has hiked its premium subscription in France by an eye-watering €0.13, in response to a new music-streaming tax.

Spotify hikes subscription price in France by 1.2% to match new music-streaming tax

The European Union has taken the wraps off the structure of the new AI Office, the ecosystem-building and oversight body that’s being established under the bloc’s AI Act. The risk-based…

With the EU AI Act incoming this summer, the bloc lays out its plan for AI governance

Solutions by Text, a company that gives people a way to pay their bills and apply for loans via text messaging, has secured $110 million in new growth funding. Edison…

Bootstrapped for over a decade, this Dallas company just secured $110M to help people pay bills by text

Owners of small- and medium-sized businesses check their bank balances daily to make financial decisions. But it’s entrepreneur Yoseph West’s assertion that there’s typically information and functions missing from bank…

Relay raises $32.2 million to help smaller businesses manage their cash flow

When other firms were investing and raising eye-popping sums, Clean Energy Ventures took a different approach. It appears to be paying off.

How Clean Energy Ventures avoided the pandemic bubble and raised a $305M fund

PwC, the management consulting giant, will become OpenAI’s biggest customer to date, covering 100,000 users.

OpenAI signs 100K PwC workers to ChatGPT’s enterprise tier as PwC becomes its first resale partner

Tech enthusiasts and entrepreneurs, the clock is ticking! With just 72 hours remaining until the early-bird ticket deadline for TechCrunch Disrupt 2024, now is the time to secure your spot…

72 hours left of the Disrupt early-bird sale