Digital Marketing Manager
OVERVIEW The successful Digital Marketing Manager excels at capturing and analyzing engagement and behavioral insights to support the Marketing and...
OVERVIEW
The successful Digital Marketing Manager excels at capturing and analyzing engagement and behavioral insights to support the Marketing and Product Design Teams with planning, activation, and continued optimization of campaigns and websites. Managing data exports from marketing platforms such as Facebook Advertising, LinkedIn Marketing Solutions, Google Ads, and Google Analytics is integral. Experience in SEO is essential. The Digital Marketing Manager provides support using Google Tag Manager, Data Studio, and SEM platforms daily. Collaborating across departments using Marketing and website data to maximize process efficiency is a primary function of the position. The ideal candidate has the ability to work efficiently and comfortably across a variety of client industries and marketing related data situations.
ABOUT MIGHTILY
Mightily is an inventive, thoughtful, and focused advertising agency. We're passionate about sharing brands by uncovering what makes them meaningful and special to those who love them. We work with a sense of humor, a commitment to collaboration and creativity, and a courageous, relentless, passionate, and faithful belief that nothing is more valuable than a strategically focused, beautifully produced idea.
RESPONSIBILITIES
- Systematically capture, scrub, analyze, and deliver marketing data that enhances the continued optimization of campaign and creative strategy, as well as client reporting.
- Deliver customized website research built upon competitive and historical analytics data for use in web development, web optimization and maintenance, plus new business initiatives.
- Empower internal teams and clients with up-to-date search engine optimization (SEO) strategies using tools like Ahrefs and SEMrush.
- Support planning and management within Google and Bing Ads.
- Develop and implement website, campaign, and e-commerce performance/conversion tracking strategies.
- Utilize Google Tag Manager for event tracking and pixel placement.
REQUIREMENTS
- Demonstrated ability to build custom spreadsheet tables, formulas, and visualizations
- Proficient in maintaining data integrity across multiple platforms
- Demonstrated ability to plan, implement, and maintain successful SEM campaigns
- Working knowledge of WordPress
- Strong communication skills
- Minimum 4 years of Marketing Data experience
- Bachelor’s Degree in Marketing or Data Analytics helpful but not required.
BENEFITS
- Health and Dental insurance (part company paid)
- 401K plan, company paid Short and Long Term Disability, Vision, and Life Insurance, maternity, paternity, and bonding leave, parking supplement, and more.
- Minimum two weeks PTO and 9 company paid holidays along with two paid volunteer days annually.
Below are some other jobs we think you might be interested in.
-
IT Service Management Specialist
- Pennsylvania Turnpike Commission
- Middletown, PA, United States
- Hybrid
May 01 -
Senior IT Project Manager
- Pennsylvania Turnpike Commission
- Middletown, PA, United States
- Hybrid
May 09 -
IT Vendor & Contracts Manager
- Washington State Department of Natural Resources
- Olympia, WA, USA
- Hybrid
May 03 -
Assistant Director, Infrastructure and Business Development
- Metropolitan Transportation Commission
- San Francisco, CA, USA
- Hybrid
Apr 29 -
Executive Vice President Information Technology and Chief Information Officer (EVP & CIO)
- Bonneville Power Administration
- Portland, OR, USA
- Hybrid
Apr 27 -
Assistant Director, Service Delivery
- Metropolitan Transportation Commission
- San Francisco, CA, USA
- Hybrid
Apr 29 -
Mobile/Web Developer (.Net)
- Air Line Pilots Association
- Atlanta, GA, USA
May 17 -
Information Technology Director
- City of Tigard
- Tigard, OR, USA
May 08 -
Chief Information Officer (CIO)
- National Institute on Aging
- Bethesda, MD, USA
May 09 -
Senior Cyber Security Analyst
- Valley Water
- San Jose, CA, USA
May 13 -
AdaptiveWork Systems Engineer
- Pinkerton
- Seattle, WA, USA
May 03 -
Unified Technology Solutions Architect
- Pennsylvania Turnpike Commission
- Middletown, PA, United States
- Hybrid
May 16 -
DevOps Engineer III
- Security Risk Advisors
- Philadelphia, PA, USA
- Remote
May 01 -
Senior Network Administrator
- Irvine Ranch Water District
- Irvine, CA, USA
Apr 29 -
Director of Health Informatics
- Pace University
- New York, NY, USA
May 01