Digital Marketing & Automation Specialist

The successful candidate will become a key member of our growing media team and help us reach an even wider investing audience. You will work closely with your Mass Market and Media teammates in executing our various and evolving marketing efforts. This individual will be a go-getter with a great attitude who will 1) Strategically manage our paid social media advertising initiatives and 2) Actively manage our daily Pardot marketing automation efforts.

Hedgeye has a long track record of success and is enjoying record growth. We are looking for that special someone who is a great teammate and unafraid to work hard to help us get to the next level. The successful candidate will become an important part of a positive, close-knit, high energy, creative team committed to successful outcomes and supporting one another along the way. You will help us grow our expanding audience of investing subscribers around the world.

If you have what it takes to succeed in this role, we want to hear from you!

WHAT YOU WILL DO

Digital Marketing

• Develop and manage paid social media advertising strategies and budgets including Twitter, Facebook, Google, LinkedIn, Instagram, and YouTube to ensure our strategy is optimized for success
• Create new social media campaigns, promotions, tracking and optimization; vigilantly oversee day-to-day performance
• Leverage owned media
• Create and maintain an integrated digital marketing plan
• Monitor social media progress using web analytic tools
• Incorporate optimization strategies, analyze data, and research the best ways to increase traffic
• Generate performance data reports as needed for quick strategy adjustments
• Analyze, review, and report on effectiveness of campaigns to maximize results
• Proactively offer strategic recommendations to our President and Vice President of Media

Marketing Automation

• Define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) automated campaigns
• Primary responsibility for creating and managing email templates and landing pages
• Send, monitor, and report email campaigns, automations and daily blasts as required
• Manage integrity of Pardot data in synch with Salesforce records
• Create and manage segmentations, dynamic lists, and journeys
• Develop views and reports in support of results analysis, reporting and communication
• Develop an effective and manageable automated marketing program
• Excel reporting and list processing
• Test email templates using Pardot and Email on Acid
• Adjust HTML tags to maintain email compatibility across Windows Outlook, Web and Mobile Email Browsers
• Develop and maintain Pardot automations and engagement studio
• Assign and manage Pardot campaign codes

SKILLS REQUIRED

• Experience with social sites and services from a conceptual, marketing, and technical perspective
• Excellent writing, presentation, research, and relationship management skills, with ability to articulate creative and technical concepts
• Passionate about the engagement value of digital marketing and social media best practices
• Demonstrated ability to convey innovative concepts and embody thought leadership in social media and digital marketing
• Pardot experience creating email and landing page templates
• Marketing automation experience with segmentation, list management, email marketing, customer response flow, results reporting
• Excel reporting, formulas, lookups, pivot tables, filtering, charts
• Adobe Suite
• HTML editing skill preferred. Understand HTML “IF” statements and responsiveness levels possible in Pardot
• Image processing such as basic resizing and cropping in Adobe and other tools
• A desire to constantly evolve and learn new technology
• Superior time management, prioritization, and communication skills
• Ability to handle stress and last-minute, urgent requests
• Extremely detail oriented

EDUCATION/WORK EXPERIENCE

• Bachelor’s degree or higher
• 3+ years of relevant experience leveraging social media in a corporate, marketing or brand-building capacity
• 3+ years of relevant digital marketing experience including SEO, SEM, digital advertising, and web analytics
• Pardot certification (or certification with a leading marketing automation platform) preferred