Sponsored Content by Qt

Top 10 UI design trends and techniques that will make your product stand out in 2021

The User Interface (UI) is more than a platform via which your product interacts with its users and shows them all the awesome stuff it can do. It is also the main access point to the product’s user experience, the outward representation of your brand, and what makes your product stand out from the crowd. You can guess that it’s crucial to get the UI design just right. There are tons of elements that make up UI design, and best practices change over time. Since we see customers use our software development platform, Qt, to create all varieties of UIs for devices of all different shapes and sizes, we wanted to provide you with an overview of what trends dominate today’s UI design and evaluate them, in no particular order.

Flat Design

Flat design is useful in medical equipment. Strong colors, contrasts and simple fonts increase the readability of Medec’s ventilator UI.

Flat design has been the dominant UI trend over the years. It uses two-dimensional elements, balanced and bright colors, and simple typography. What it lacks in frills, it makes up in efficiency that gives designers time to focus on other creative aspects. It forms a solid base, but its limitations offer opportunities to those who want to go the extra mile. See, a core mechanism behind the comings and goings of trends is people getting bored of seeing the same thing. If you want to stand out from the crowd, well, there are nine more trends to go that can enhance your current design. Like this one: 

New skeuomorphism (neomorphism)

Harman International won a Red Dot design award for the Mini Cooper’s digital cockpit design, featuring an instrument cluster that follows neomorphic principles.

Skeuomorphic design, in short, refers to visual elements that are created in a realistic style to mimic real-life objects. The UI design of the first-generation iPhone in 2007 relied on skeuomorphism and made it commonplace. After a few years, the design trend pendulum swung from the rich, realistic style to the minimalistic flat design. However, flat design has started to feel overly simplified, minimalistic, and a bit too generic. That’s why UI designs have been shifting towards adding depth to flat design without changing its main idea. Skeuomorphism returns with a twist! 

These so-called “neomorphic” designs render the main characteristics of an object in exact detail. In contrast, the rest of the item remains stylized. The different design elements support this philosophy, from light color palettes and subtle gradients, soft shapes such as circles or round rectangles, drop shadow or inner style glow effects — everything should draw attention to specific parts of the design.

Subtle gradients

The subtle gradients in the inflight infotainment units by Lufthansa Technik impart the UI a calming, balanced look and feel.

In design, gradients are the gradual transition from one color into another. In the hay-day of advertising, they used to be bright and flashy. Nowadays, we understand that bright and flashy attracts attention, but in a way that detracts from the message we’re trying to convey. Today’s gradients tend to be more subtle, with its role to give volume and depth to design or create an interesting background. They tend to follow minimalistic design principles, with no clashing colors and a definite light source.

3D graphics

3D graphics can enable certain features and increase the overall appeal of products, like in this automotive HMI by Mercedes-Benz.

3D graphics have fascinated designers and users for years. Unsurprisingly, and profiting from VR’s and AR’s rise in popularity, 3D elements are emerging in the web and mobile interfaces. 3D graphics can improve a product’s appeal in multiple ways. Because the real world is three-dimensional, adding depth can create a sense of realism in a design. 

Three-dimensional UI elements can add a premium feel to a product. You can observe this trend in the automotive industry, for example. Manufacturers equip their high-end models with 3D or 2D/3D hybrid HMIs and use 2D-interfaces on their lower-end cars. 

Simplicity

Form follows function with Toon, Quby’s smart thermostat, without sacrificing any of the visual appeal. A relatively large number of elements are displayed, considering the small size of the screen. Yet, the UI doesn’t feel crowded.

Micro-interactions

Micro-interactions are all of the brief moments when a product reacts to input in a small way. Think of an icon that highlights when moused over, or the satisfying “shunk” sound effect when a file is transferred to the trash. We may not actively perceive micro-interactions because they’re so discrete, but without them, it feels like something’s missing. 

Micro-interactions can confirm that the device recognized our presence or that we want it to do something. That alone feels reassuring! If done in a pleasant way, we will grow to enjoy and repeat those interactions. 

So, even though micro-interactions are often simple and nearly unnoticeable, they are essential for creating enjoyable and memorable moments when using a product. That makes them the unsung heroes of your UI’s user experience.

Unique illustrations

What counts as illustration? A sketch? A doodle? These plus line drawings, cartoons, 3D graphics, collages or even photos can count as illustrations.

Visual communication has evolved from mere decorations to communication tools. They can explain, complement, clarify, and render complex concepts, actions, or information in a way that’s easy to understand. The role of illustrations is to add originality and personality to your UI; to set the mood and increase brand recognition. Unique or compelling illustrations can evoke users’ emotions, causing a memorable “wow-effect.”

Animations

If unique illustrations can grab a user’s attention, animations have the potential to blow them out of the water. More so than static images, animations increase user engagement and make designs come to life. 

Both illustrations and animations support storytelling by helping visualize what a brand or product can offer at a glance. While illustrations require less effort, dynamic animations have all the advantages of illustrations, and are more effective at directing and retaining user focus.

Sound

We’ve touched on how sound can affect the user experience when we talked about micro-interactions. Sound is an essential part of sensorial design. It’s importance, however, is sometimes forgotten! 

You can use sounds to trigger a broad range of emotional responses. They can amplify feedback to users, notify them about events, and be a core branding element


We hope you enjoyed this overview of the world of modern UI design! Did you know all the UIs in the article were built with Qt? Qt is your software development one-stop-shop — from design, to development, to deployment. Make your apps work on any hardware/OS with just a single code base, and profit from tons of tools that make life easier for developers and designers alike.

If you want to know more, please visit www.qt.io.

More TechCrunch

Welcome back to TechCrunch’s Week in Review — TechCrunch’s newsletter recapping the week’s biggest news. Want it in your inbox every Saturday? Sign up here. Over the past eight years,…

Fisker collapsed under the weight of its founder’s promises

What is AI? We’ve put together this non-technical guide to give anyone a fighting chance to understand how and why today’s AI works.

WTF is AI?

President Joe Biden has vetoed H.J.Res. 109, a congressional resolution that would have overturned the Securities and Exchange Commission’s current approach to banks and crypto. Specifically, the resolution targeted the…

President Biden vetoes crypto custody bill

How large a role humanoids will play in that ecosystem is, perhaps, the biggest question on everyone’s mind at the moment.

Industries may be ready for humanoid robots, but are the robots ready for them?

VCs are clamoring to invest in hot AI companies, willing to pay exorbitant share prices for coveted spots on their cap tables. Even so, most aren’t able to get into…

VCs are selling shares of hot AI companies like Anthropic and xAI to small investors in a wild SPV market

The fashion industry has a huge problem: Despite many returned items being unworn or undamaged, a lot, if not the majority, end up in the trash. An estimated 9.5 billion…

Deal Dive: How (Re)vive grew 10x last year by helping retailers recycle and sell returned items

Tumblr officially shut down “Tips,” an opt-in feature where creators could receive one-time payments from their followers.  As of today, the tipping icon has automatically disappeared from all posts and…

You can no longer use Tumblr’s tipping feature 

Generative AI improvements are increasingly being made through data curation and collection — not architectural — improvements. Big Tech has an advantage.

AI training data has a price tag that only Big Tech can afford

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: Can we (and could we ever) trust OpenAI?

Jasper Health, a cancer care platform startup, laid off a substantial part of its workforce, TechCrunch has learned.

General Catalyst-backed Jasper Health lays off staff

Live Nation says its Ticketmaster subsidiary was hacked. A hacker claims to be selling 560 million customer records.

Live Nation confirms Ticketmaster was hacked, says personal information stolen in data breach

An autonomous pod. A solid-state battery-powered sports car. An electric pickup truck. A convertible grand tourer EV with up to 600 miles of range. A “fully connected mobility device” for…

Inside EV startup Fisker’s collapse: how the company crumbled under its founders’ whims

Late Friday afternoon, a time window companies usually reserve for unflattering disclosures, AI startup Hugging Face said that its security team earlier this week detected “unauthorized access” to Spaces, Hugging…

Hugging Face says it detected ‘unauthorized access’ to its AI model hosting platform

Using stalkerware is creepy, unethical, potentially illegal, and puts your data and that of your loved ones in danger.

Hacked, leaked, exposed: Why you should never use stalkerware apps

The design brief was simple: each grind and dry cycle had to be completed before breakfast. Here’s how Mill made it happen.

Mill’s redesigned food waste bin really is faster and quieter than before

Google is embarrassed about its AI Overviews, too. After a deluge of dunks and memes over the past week, which cracked on the poor quality and outright misinformation that arose…

Google admits its AI Overviews need work, but we’re all helping it beta test

Welcome to Startups Weekly — Haje‘s weekly recap of everything you can’t miss from the world of startups. Sign up here to get it in your inbox every Friday. In…

Startups Weekly: Musk raises $6B for AI and the fintech dominoes are falling

The product, which ZeroMark calls a “fire control system,” has two components: a small computer that has sensors, like lidar and electro-optical, and a motorized buttstock.

a16z-backed ZeroMark wants to give soldiers guns that don’t miss against drones

The RAW Dating App aims to shake up the dating scheme by shedding the fake, TikTok-ified, heavily filtered photos and replacing them with a more genuine, unvarnished experience. The app…

Pitch Deck Teardown: RAW Dating App’s $3M angel deck

Yes, we’re calling it “ThreadsDeck” now. At least that’s the tag many are using to describe the new user interface for Instagram’s X competitor, Threads, which resembles the column-based format…

‘ThreadsDeck’ arrived just in time for the Trump verdict

Japanese crypto exchange DMM Bitcoin confirmed on Friday that it had been the victim of a hack resulting in the theft of 4,502.9 bitcoin, or about $305 million.  According to…

Hackers steal $305M from DMM Bitcoin crypto exchange

This is not a drill! Today marks the final day to secure your early-bird tickets for TechCrunch Disrupt 2024 at a significantly reduced rate. At midnight tonight, May 31, ticket…

Disrupt 2024 early-bird prices end at midnight

Instagram is testing a way for creators to experiment with reels without committing to having them displayed on their profiles, giving the social network a possible edge over TikTok and…

Instagram tests ‘trial reels’ that don’t display to a creator’s followers

U.S. federal regulators have requested more information from Zoox, Amazon’s self-driving unit, as part of an investigation into rear-end crash risks posed by unexpected braking. The National Highway Traffic Safety…

Feds tell Zoox to send more info about autonomous vehicles suddenly braking

You thought the hottest rap battle of the summer was between Kendrick Lamar and Drake. You were wrong. It’s between Canva and an enterprise CIO. At its Canva Create event…

Canva’s rap battle is part of a long legacy of Silicon Valley cringe

Voice cloning startup ElevenLabs introduced a new tool for users to generate sound effects through prompts today after announcing the project back in February.

ElevenLabs debuts AI-powered tool to generate sound effects

We caught up with Antler founder and CEO Magnus Grimeland about the startup scene in Asia, the current tech startup trends in the region and investment approaches during the rise…

VC firm Antler’s CEO says Asia presents ‘biggest opportunity’ in the world for growth

Temu is to face Europe’s strictest rules after being designated as a “very large online platform” under the Digital Services Act (DSA).

Chinese e-commerce marketplace Temu faces stricter EU rules as a ‘very large online platform’

Meta has been banned from launching features on Facebook and Instagram that would have collected data on voters in Spain using the social networks ahead of next month’s European Elections.…

Spain bans Meta from launching election features on Facebook, Instagram over privacy fears

Stripe, the world’s most valuable fintech startup, said on Friday that it will temporarily move to an invite-only model for new account sign-ups in India, calling the move “a tough…

Stripe curbs its India ambitions over regulatory situation