Sr. Product Marketing Analyst

The Federal Reserve Bank of San Francisco is looking to add a Sr. Product Marketing Analyst to our National Solutions Services team. This is an amazing opportunity to work closely with our elite Product Marketing Management team, which builds high impact products for the SF Fed, as well as the entire Federal Reserve System. Are you an experienced software or enterprise or SaaS product marketer who values public service as much as you do technology? If so, we could have the ideal opportunity for you!

Who is National Solutions Services? We are the team delivering a portfolio of IT Products consisting of both mature and emerging data/application integration platforms architected to support the Fed’s most important systems. We are a dynamic, highly engaged team of people truly passionate about building the Bank of tomorrow on the best technology available. If you are a bit of an over-achiever, looking for groundbreaking team where you can develop your career in the Product Management arena, you have found one!

To be successful on our team, you are highly conscientious – you take pride in your work, while also practicing agility, flexibility, and awareness. You should have strong time management and prioritization skills, and truly excellent oral and written communication. You should also possess intellectual curiosity and a commitment to continuously learn, so you can help us lead the product journey. This role reports to the head of Product Marketing Management, and will work closely with the business line leadership team.

Essential Responsibilities:

• Drive product awareness, product adoption, and engagement among internal team members, business partners – and ultimately, our customers.
• Strengthen product messaging and positioning, and refine product branding.
• Develop dashboard reporting, customer insights and reporting to inform business decisions and for management review.
• Live and breathe CRM: monitor win/loss rates and reasons, reporting findings back to management team.
• Help define how we use our CRM and lead the training and product adoption among internal team members.
• Build business development battlecards summarizing how cross-functional teams should approach their work in our line of business.
• Help build pitch decks and marketing collateral, related to the needs of each audience segment.
• Work with multi-functional teams across product management, UX, architecture, business development, internal communication, webmasters, developers, and more.
• Lead internal and external communications.
• Provide support for events and conferences.

About You:

• You are passionate about technology and how it impacts our everyday users and customers.
• You have a natural empathy for customers and their world; enjoy finding creative solutions to get results for them.
• Thrive in a dynamic team environment, and a quick study in learning about our unique Bank culture, adopting it, and working with ambiguity.
• An exceptional teammate, collaborative at heart, calm under pressure and do not get overwhelmed easily.
• Strong storyteller with ability to simplify the message into tangible stories.
• Persuasive communicator to help build momentum and partner consensus; strong writing and speaking skills.
• You have strong organizational and project management skills to run competing priorities and targets.
• Self-motivated, extremely hands-on and a strong individual contributor with the ability to define goals and prioritize.

Requirements:

• Bachelor’s degree in Marketing, Computer Science, Information Systems or similar marketing or technical subject area, or equivalent work experience.
• Three or more years of industry product marketing/technical marketing experience.
• Experience in product messaging and positioning, creative content development, campaign execution, and visual design.
• Validated ability to problem-solve, make research and data based decisions.
• Experience in translating sophisticated topics into stories that engage our customer segments.
• Creative ability to develop traditional and non-traditional campaigns for challenging problems.
• Solid experience in CRM (Salesforce and Microsoft Dynamics).
• Bonus: experience in account-based marketing (Demandbase) and marketing automation (HubSpot, Marketo).

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

At the Federal Reserve Bank of San Francisco, we believe in the diversity of our people, ideas, and experiences and are committed to building an inclusive culture that is representative of the communities we serve. The Federal Reserve Bank of San Francisco is an Equal Opportunity Employer.