Paid Media Manager

Highway 29 Creative is looking for a dedicated and visionary Paid Media Manager to join our growing digital agency. In this role you will develop best-in-class digital marketing programs to align with the overall marketing strategies of our clients. Successful candidates will be experts in understanding strategies and tactics of today's digital marketing ecosystem. We are looking for someone that wakes up each day hungry to help our clients grow their business and execute successful campaigns across the sales funnel.

The right candidate will be looking for a company where they can make a significant impact and is ready to roll up their sleeves to push our company to new heights.

We are looking for a PPC wizard that can wow our clients!

About Highway 29 Creative:

We are a leading full service creative agency serving the wine industry offering website design, content development, digital marketing, business consulting, and more. We work with wineries looking to grow their DTC business and want to sell more wine. Learn more about us at www.hwy29creative.com.

Responsibilities:

• Constantly innovate and dream up new ideas that can provide outstanding solutions to our clients
• Lead planning and execution of digital marketing campaigns that exceed client expectations and support business objectives
• Run campaigns across multiple platforms including Google AdWords and Facebook Business Manager (Google Search, Google Display, Google Discover, Google Shopping, Youtube, Facebook, Instagram)
• Take full ownership of PPC campaigns including planning, execution, optimization and reporting on performance
• Partner with content and creative teams to create copy, images, video, and graphics for campaigns and provide valuable insights based on best practices
• Properly set up and monitor robust analytics using Google Analytics, Google Tag Manager, Facebook Pixel, and CRM APIs
• Work with clients to develop valuable KPIs (no fluffy metrics here!), measure them, and create monthly reports in Google Data Studio
• Analyze various data sources (i.e. 3rd party research, competition, digital trends, past campaign data) to help guide and inform digital strategy
• Build and send email campaigns via various CRMs, Mailchimp or Sendgrid
• Stay up to date on alcohol advertising regulatory compliance as dictated by states, federally, and by advertising platform
• Ability to manage multiple campaigns/clients at once and effectively prioritize work
• Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity

Qualifications:

A successful candidate will have diverse educational qualifications and technical skills to deliver on the job.

• Bachelor's degree required, ideally in Marketing.
• Minimum 5 years of relevant experience strategizing and executing DTC digital ad campaigns focused on e-commerce conversion
• Google Analytics and Google AdWords Certifications
• Expert level experience with Google Tag Manager & Analytics to set up and track ecommerce conversions, funnels, and events
• Proven experience managing Facebook & Instagram ad campaigns across multiple objectives (lead generation, remarketing, conversion)
• Methodical systems and creative approaches to building audiences based on interest, demographics, and consumer behavior
• Understanding of the sales funnel and how to collect leads, nurture them, and convert
• Must have experience strategizing multi-channel digital campaigns. Strong digital marketing acumen and a proven track record of developing and selling impactful campaign plans that drive business results.
• Ability to think strategically and creatively: analyze, synthesize, recommend and take actions
• Natural self starter with an entrepreneurial spirit that is self motivated and driven
• Excellent organizational skills including prioritizing, scheduling, time management, and meeting deadlines
• Ability to work confidently, both independently and on a team
• Naturally curious and creative: constantly looking for ways to improve upon things and unafraid to ask questions
• Ability to break down complex projects and discuss with the team and clients in ways they can understand

Nice To Haves:

• Experience optimizing e-commerce websites with Google Optimize
• Ability to manage email campaigns and automations
• Proven experience in SEO (technical and content)
• Experience with LinkedIn and Pinterest advertising

Why Work With Us?:

• Ability to work with outstanding national wine brands and make a impact helping them grow their DTC sales
• Flexible schedule and ability to work from home
• Great company culture driven by a talented team that values their work and enjoys collaboration
• Opportunity for tremendous professional growth - you have a seat at the table as we discuss growing and scaling our company
• We work with the wine industry! All of our clients love to have fun and we get to work with amazing brands

Highway 29 Creative is an equal opportunity employer and does not discriminate based on employment, education, race, color, creed, marital status, status with regard to public assistance, disability, genetic information, sexual orientation, age, religion, national origin, or sex. We believe diversity is what makes this country and our community stronger and welcome applicants of all backgrounds to apply. We are stronger together.