Sponsored Content by Maxar

Space technology is enabling advancement on Earth in ways we never dreamed

Some of the most important, consequential, and, frankly, coolest new innovations on Earth are being driven by new technology up in space.

Satellites and the images and data they produce have long been used for crucial scientific study and vital military operations. The launch of NASA’s Nimbus program in the 1960s heralded a new age of meteorology and weather forecasting, enabling scientists to achieve a revolutionary new understanding of this planet and how humans impact it. Around the same time, satellites also became part of an expanded American defense strategy, with the CIA’s Corona satellite program providing essential intelligence during the Cold War. 

With breakthroughs that have made satellites both more powerful and cheaper to launch, they are now also powering remarkable advances in cutting-edge technologies here on Earth and out in space. Among their many invaluable contributions, satellite imaging is central to rapid advances in a wide range of industries and innovations, from autonomous vehicles and 5G networks to NASA’s ambitious Mars missions.

Satellite maps take GPS in a bold new direction

Image Credits: Maxar

It’s almost hard to believe, but it wasn’t all that long ago that people were unfolding big paper maps to plan road trips and figure out how to get from one place to another. Dashboard GPS technology changed driving forever, and over time, products like Google Maps and other digital navigation services have continued to improve the experience of navigating from behind the wheel. 

For the most part, mapping out the Earth for these products has been an arduous task performed by special cars that are equipped with LiDAR sensors and drive around acquiring data block by block. They were a neat development when first introduced, but a fleet of cars has serious limitations — steering around paved streets means that they can only cover so much land and offer a limited amount of information, which is in turn only sporadically updated. As both the automotive industry and other tech sectors continue to advance and expand, though, far more precise and extensive maps are needed, which is where satellite imaging comes in. 

Satellites that produce high definition and multispectral imagery as well as advanced geospatial analytics are driving new developments that make navigating easier, roads safer, and rides more available. GPS is enhanced by vastly more detailed and accurate maps, which are created by satellites’ ability to capture a location’s topography and its spatial context in exacting detail. The satellites are also able to cover far more territory and return to spots many times a day for much more accurate information. 

Any app that requires a user’s location relies on mapping, and the more details available, the better an experience the app can offer. Rideshare services like Uber and Lyft utilize these more precise maps to help their drivers navigate and facilitate faster and easier passenger pick-ups and drop-offs; the maps expand the areas in which companies can operate, as well. Maxar Technologies, the industry leader in high definition satellite imaging, provides rideshare services with images and data to facilitate improved service and much larger innovations.

[tc_unified_video code=”2fce36d7-9db5-3102-8a4a-b0e3dcec635a”]

Self-driving cars will depend on data and images that only satellites can provide

As helpful as high definition maps and precise data are for rideshare services and location-based apps, they are a baseline imperative for autonomous vehicles. Every self-driving car will rely on fully up-to-date HD maps that provide a deep understanding of the surrounding environment; without this data, it would be impossible for one car, let alone an entire highway’s worth of them, to make smart choices and operate safely. 

There are a fair number of companies focused on creating autonomous vehicles (including major automakers), which indicates just how much business leaders believe it will change modern transportation as we know it. Companies employing top-notch HD satellite map technology will have a leg up on the competition, as they will be able to assemble and consistently reassess geography and the routes that their autonomous vehicles will travel. 

Maxar is teaming with Toyota’s automated driving software development company to formulate the automated, high definition, pinpoint-accurate maps that will make autonomous vehicles possible. Its imagery can be used by artificial intelligence to feed algorithms that then generate detailed road networks, which will create the most efficient automotive travel the world has ever seen.

New York City, NY is shown in the above Maxar satellite image.

The 5G revolution will need unprecedentedly precise location data

Similarly, real-time data updates from satellites with massive coverage ranges is going to prove essential to the construction and success of 5G networks. 

To achieve far faster latency times, with data transfer speeds up to five times as fast as current 4G networks, broadband providers will communicate with remarkably sensitive signals that can be prone to blockage or interruption. Space-focused companies are planning massive constellations of low Earth orbit communications satellites to address the huge surge in data and bandwidth demands being created by the next-level communications networks. 

Satellite map imagery, meanwhile, will be crucial for providing near real-time geodata for these networks, which will need to be continually updated so that their services can reach users on the ground. Maxar is working with broadband networks to provide that data on a continuous basis, enabling them to build out their networks globally and keep them attuned to geographic changes that may impact end-users. With the sheer number of competitors angling for space in the 5G market, the most precise maps and data will be crucial to keeping subscribers satisfied. 

San Francisco, CA is shown in the above Maxar 3D buildings elevation image.

A new generation of space exploration demands a new generation of robotics

Image Credits: Maxar

Maxar has a distinct advantage in these new frontiers not only because it has industry-leading expertise, but also because the company has operated in partnership with NASA since the days of the Apollo missions. Maxar continues to work closely with NASA, developing robotics for both its return to the moon and its massive missions to Mars, including robotic data-collecting arms for six of the rovers and landers it has sent to explore the red planet. Maxar’s latest robotic arm for NASA is currently headed to Mars on the agency’s Perseverance rover, which launched on July 30, 2020.

Having been a key part of the Apollo program, Maxar’s central involvement in Artemis, the program driving NASA’s return to the moon and enabling future crewed missions to Mars, is a fitting testament to the company’s continued evolution and role in technological breakthroughs. Maxar is working on several aspects of the Artemis mission, including building a robotic arm called SAMPLR that will enable an unmanned lunar lander to take samples across previously inaccessible areas of the moon’s south pole. 

Perhaps even more significant are Maxar’s many contributions to the Gateway spaceship that will play host to the first woman and next man to touch down on the moon’s surface in 2024. Maxar is building the Power and Propulsion Element (PPE) of NASA’s lunar Gateway, which will power and control the ship as it orbits the moon. The company’s PPE spacecraft design pushes its power generation and electric propulsion thrusters to unprecedented levels, creating for the first time a sustainable human presence around the moon. The PPE also includes control of Gateway’s communications system, putting it at the heart of the most crucial elements of the ship’s long-term operations.

[tc_unified_video code=”7c68b39c-5dd3-300f-ab54-c3cba3a147b4″]

Space is about to get very crowded and competitive, a new frontier for businesses worldwide. Firms with both technical expertise and entrenched relationships are most likely to prosper and pioneer the next era of innovation and changing the way we live.

Find out more about the people, technology and data behind today’s geospatial technology breakthroughs at betterworld.maxar.com.

More TechCrunch

Where Aytac Yilmaz lives in the Netherlands, the sun might not appear for days on end, which can really crimp the output of the country’s solar panels. Wind turbines might…

Ore Energy emerges from stealth to build utility-scale batteries that last days, not hours

Paytm, a leading financial services firm in India, said its net loss widened in the fourth quarter as it grappled with a regulatory clampdown.

Paytm warns of job cuts as losses swell after RBI clampdown

Government officials and AI industry executives agreed on Tuesday to apply elementary safety measures in the fast-moving field and establish an international safety research network. Nearly six months after the…

In Seoul summit, heads of states and companies commit to AI safety

Copilot, Microsoft’s brand of generative AI, will soon be far more deeply integrated into the Windows 11 experience.

Microsoft wants to make Windows an AI operating system, launches Copilot+ PCs

Some startups choose to bootstrap from the beginning while others find themselves forced into self funding by a lack of investor interest or a business model that doesn’t fit traditional…

VCs wanted FarmboxRx to become a meal kit, the company bootstrapped instead

Uber and Lyft drivers in Minnesota will see higher pay thanks to a deal between the state and the country’s two largest ride-hailing companies. The upshot: a new law that…

Uber’s and Lyft’s ride-hailing deal with Minnesota comes at a cost

Andreessen Horowitz’s American Dynamism fund has established a new fellowship program aimed at introducing top engineers and technologists to venture investing, a move that could help the firm identify less…

a16z’s American Dynamism team launches program to introduce technical minds to VC

Another fintech startup, and its customers, has been gravely impacted by the implosion of banking-as-a-service startup Synapse. Copper Banking, a digital banking service aimed at teens, notified its customers on…

Teen fintech Copper had to abruptly discontinue its banking, debit products

Autodesk — the 3D tools behemoth — has acquired Wonder Dynamics, a startup that lets creators quickly and easily make complex characters and visual effects using AI-powered image analysis. The…

Autodesk acquires AI-powered VFX startup Wonder Dynamics

Farcaster, a blockchain-based social protocol founded by two Coinbase alumni, announced on Tuesday that it closed a $150 million fundraise. Led by Paradigm, the platform also raised money from a16z…

Farcaster, a crypto-based social network, raised $150M with just 80K daily users

Microsoft announced on Tuesday during its annual Build conference that it’s bringing “Windows Volumetric Apps” to Meta Quest headsets. The partnership will allow Microsoft to bring Windows 365 and local…

Microsoft’s new ‘Volumetric Apps’ for Quest headsets extend Windows apps into the 3D space

The spam reached Bluesky by first crossing over two other decentralized networks: Mastodon and Nostr.

The ‘vote Trump’ spam that hit Bluesky in May came from decentralized rival Nostr

Welcome to TechCrunch Fintech! This week, we’re looking at the continued fallout from Synapse’s bankruptcy, how Layer wants to disrupt SMB accounting, and much more! To get a roundup of…

There’s a real appetite for a fintech alternative to QuickBooks

The company is hoping to produce electricity at $13 per megawatt hour, which would be more than 50% cheaper than traditional onshore wind.

Bill Gates-backed wind startup AirLoom is raising $12M, filings reveal

Generative AI makes stuff up. It can be biased. Sometimes it spits out toxic text. So can it be “safe”? Rick Caccia, the CEO of WitnessAI, believes it can. “Securing…

WitnessAI is building guardrails for generative AI models

It’s not often that you hear about a seed round above $10 million. H, a startup based in Paris and previously known as Holistic AI, has announced a $220 million…

French AI startup H raises $220M seed round

Hey there, Series A to B startups with $35 million or less in funding — we’ve got an exciting opportunity that’s tailor-made for your growth journey! If you’re looking to…

Boost your startup’s growth with a ScaleUp package at TC Disrupt 2024

TikTok is pulling out all the stops to prevent its impending ban in the United States. Aside from initiating legal action against the U.S. government, that means shaping up its…

As a US ban looms, TikTok announces a $1M program for socially driven creators

Microsoft wants to put its Copilot everywhere. It’s only a matter of time before Microsoft renames its annual Build developer conference to Microsoft Copilot. Hopefully, some of those upcoming events…

Microsoft’s Power Automate no-code platform adds AI flows

Build is Microsoft’s largest developer conference and of course, it’s all about AI this year. So it’s no surprise that GitHub’s Copilot, GitHub’s “AI pair programming tool,” is taking center…

GitHub Copilot gets extensions

Microsoft wants to make its brand of generative AI more useful for teams — specifically teams across corporations and large enterprise organizations. This morning at its annual Build dev conference,…

Microsoft intros a Copilot for teams

Microsoft’s big focus at this year’s Build conference is generative AI. And to that end, the tech giant announced a series of updates to its platforms for building generative AI-powered…

Microsoft upgrades its AI app-building platforms

The U.K.’s data protection watchdog has closed an almost year-long investigation of Snap’s AI chatbot, My AI — saying it’s satisfied the social media firm has addressed concerns about risks…

UK data protection watchdog ends privacy probe of Snap’s GenAI chatbot, but warns industry

U.S. cell carrier Patriot Mobile experienced a data breach that included subscribers’ personal information, including full names, email addresses, home ZIP codes and account PINs, TechCrunch has learned. Patriot Mobile,…

Conservative cell carrier Patriot Mobile hit by data breach

It’s been three years since Spotify acquired live audio startup Betty Labs, and yet the music streaming service isn’t leveraging the technology to its fullest potential — at least not…

Spotify’s ‘Listening Party’ feature falls short of expectations

Alchemist Accelerator has a new pile of AI-forward companies demoing their wares today, if you care to watch, and the program itself is making some international moves into Tokyo and…

Alchemist’s latest batch puts AI to work as accelerator expands to Tokyo, Doha

“Late Pledge” allows campaign creators to continue collecting money even after the campaign has closed.

Kickstarter now lets you pledge after a campaign closes

Stack AI’s co-founders, Antoni Rosinol and Bernardo Aceituno, were PhD students at MIT wrapping up their degrees in 2022 just as large language models were becoming more mainstream. ChatGPT would…

Stack AI wants to make it easier to build AI-fueled workflows

Pinecone, the vector database startup founded by Edo Liberty, the former head of Amazon’s AI Labs, has long been at the forefront of helping businesses augment large language models (LLMs)…

Pinecone launches its serverless vector database out of preview

Young geothermal energy wells can be like budding prodigies, each brimming with potential to outshine their peers. But like people, most decline with age. In California, for example, the amount…

Special mud helps XGS Energy get more power out of geothermal wells