Paid Social Marketer - US UK CA FR

Preply is one of the most exciting start-ups in Europe today. The company is on a massive growth trajectory and announced it’s most recent fundraise in March 2020. You’ll be joining a passionate team of 150+ employees of 25 nationalities, helping to shape the future of effective learning. As the company looks to increase momentum and scale geographically, this is a unique opportunity to join a group of passionate international talent whilst living in Barcelona; one of the most vibrant and attractive start-up communities in the world. As part of your experience at Preply, you will also be given a monthly allowance to learn new languages on Preply.com.

We are looking for a Paid Social Marketer who will work alongside the Marketing and Growth teams to develop paid social into a profitable source of customer acquisition, focusing on key markets.

Mission: Your objective will be to develop paid social advertising into an effective source of new customer acquisition for Preply. Through creative, innovative approaches to advertising, and effective collaboration with other teams, you will develop scalable and profitable paid social campaigns across 3 core English speaking markets: US, UK and Canada thanks to testing and iteration on audience/content/landing dimensions.

Outcomes

• Develop paid social advertising into a valuable source of new user acquisition, finding ways to attract high value customers through facebook advertising
• Continually improve campaign performance by building and running tests, measuring results, learning and iterating based on test outcomes
• Optimize campaigns to customer lifetime value and ROI metrics to improve the profitability of campaigns
• Use creative, out-of-the-box thinking to come up with innovative and effective approaches to paid social advertising
• Understand our target audience and countries specificities, and use that understanding to build campaigns with creative and messaging that will resonate with the target audience
• Work with designers, engineers and other members of the marketing team to deliver on targets for paid acquisition
• Measure and optimise our paid marketing using different Tableau dashboards, Google Analytics and other tools for web and app such as Branch.io, Appsflyer, Adjust plus relevant landing page sources reports
• Collaborate with other marketing teammates to maintain a consistent brand voice and message across all paid social activities

Competencies

• Technical hands-on experience on facebook business manager advertising platform, managing large budget and advanced campaign mix
• Analytical and proven track record in using data to measure performance and make decisions, with strong proficiency in Excel
• Customer insight: understanding of target customers and ability to develop effective campaigns based on that insight
• Technical understanding of marketing tracking solutions, analytics, advertising platforms and attribution models
• Test and learn approach to marketing: demonstrable ability to create test hypotheses, execute tests, and measure test outcomes
• Creative approach to marketing and out-of-the-box thinking: you can demonstrate an ability to come up with innovative approaches to getting the best performance from paid social marketing platforms
• Ability to leverage data from different sources, and translate it into actionable insights to help you optimize campaigns to more effectively target and convert high value users
• Able to effectively collaborate with design, data, growth and technical teams on projects
• Self starter, with high motivation and drive, able to work independently with minimal supervision or as part of a team
• Excellent written and verbal communication abilities for coordinating across teams

Benefits

• Yearly paid vacation: 23 working days per year;
• Paid sick leave;
• Health insurance;
• 1 remote working day/week;
• 10 paid extra days for Learning & Development per year
• Paid private language lessons through the platform ($200/month)
• Relocation package (compensation of travel & moving expenses + EUR 4000 net as extra relocation bonus)