Senior Product Marketing Manager

We’re looking for an innovative Senior Product Marketing Manager to lead go-to-market strategies for our Audience Solutions products. This role can be located in San Francisco, Reno, NY or Denver.

As a Senior Product Marketing Manager at Bombora, you’ll be instrumental in all facets of marketing and sales enablement for our Audience Solutions products. You’ll be responsible for working cross-functionally with sales, strategy, product management, marketing, and other stakeholders to develop product positioning, competitive differentiation, sales enablement content and acquisition strategies that drive adoption and boost revenue.

A successful candidate in this role will be a self-starter, able to manage multiple competing priorities, and collaborative with stakeholders across the organization. Strong attention to detail, an eye for quality, along with strong knowledge of the programmatic advertising industry is critical. You’ll be an expert on buyers and users of our products and transfer that knowledge into compelling marketing communication and sales enablement materials.

In return, you’ll have the opportunity to express your creative flair and be part of a company that’s driving innovation in the B2B marketing and sales industry.

This role will report to the VP of Product Marketing.

Key Responsibilities:

• Sales enablement and training – develop content that communicates the value of our products and differentiates it in the market. Train go-to-market teams and support the selling and customer success processes for Audience Solutions.
• Communication – ongoing communication with internal stakeholders and customers about product updates, product launches, new use cases, etc.
• Product launch – partner with cross-functional stakeholders to run beta programs, gather customer feedback, and coordinate new product launches
• Market intelligence – be an expert on our buyers, users and competition to inform marketing and sales strategy, and product development
• Partner marketing – partner with strategic programmatic advertising partners to bring joint products to market and enable internal and external sales teams to sell those products
• Case studies and customer advocacy – source, write and promote customer case studies that highlight customer successes using our products

Requirements:

• 5+ years of experience in B2B product marketing at a programmatic media buying platform, 3rd party data platform or marketing technology platform that offers digital media capabilities
• Expertise in the programmatic advertising space
• Bachelor’s degree in business, marketing, advertising, or communication
• Ability to think critically and be data-driven to solve problems
• Self-starter that can identify opportunities that can better support sales and marketing, and proactively brings them to the attention of the team
• Very strong written and verbal communication skills
• Team player, easy to work with, and willing to lend a hand to others when needed
• Excellent interpersonal skills with ability to interact with colleagues, management, and customers
• Full-time or contract role