Media & Entertainment

Platforms scramble as ‘Plandemic’ conspiracy video spreads misinformation like wildfire

Comment

Image Credits: Photo by JEFF KOWALSKY/AFP via Getty Images / Getty Images

A video about the coronavirus featuring a well-known vaccine conspiracist is spreading like wildfire on social media this week, even as platforms talk tough about misinformation in the midst of the pandemic.

In the professionally-produced video, a solemn interviewer named Mikki Willis interviews Judy Mikovits, a figure best known for her anti-vaccine activism in recent years. The video touches on a number of topics favored among online conspiracists at the moment, filtering most of them through the lens that vaccines are a money-making enterprise that causes medical harm.

The video took off mid-week after first being posted to Vimeo and YouTube on May 4. From those sites, it traveled to Facebook, Instagram and Twitter where it circulated much more widely, racking up millions of views. Finding the video is currently trivial across social platforms, where it’s been reposted widely, sometimes with its title removed or reworded to make it more difficult to detect by AI moderation.

According to Twitter, tweets by Mikovits apparently don’t violate the platform’s rules around COVID-19 misinformation, but it has marked the video’s URL as “unsafe” and blocked the related hashtags “#PlagueOfCorruption and #Plandemicmovie. The company also hasn’t found evidence that her account is being amplified as part of a coordinated campaign.

Update: On Friday, Twitter clarified to TechCrunch that the company is assessing individual clips from the video when they are shared to Twitter in order to determine if the snippets violate the platform’s rules. The company will also add a warning label to links on Twitter to the full video hosted elsewhere. Twitter is choosing not to remove these links across the board as it says many users include links as context when disputing the video’s claims.

Over on Facebook, the video indeed runs afoul of the platform’s coronavirus and health misinformation rules—but it’s still very easy to find. For this story, I was able to locate a copy of the full video within seconds and at the time of writing Instagram’s #plandemic hashtag was well-populated with long clips from the video and even suggestions for related hashtags like #coronahoax. Facebook is currently working to stem the video’s spread, but it’s already collected millions of views in a short time.

On YouTube, a search for “Plandemic” mostly pulls up content debunking the video’s many false claims, but plenty of clips from the video itself still make the first wave of search results.

Coronavirus conspiracies like that bogus 5G claim are racing across the internet

The video itself is a hodgepodge of popular false COVID-10 conspiracies already circulating online, scientifically unsound anti-vaccine talking points and claims of persecution.

Mikovits, who in the video states that she’s not opposed to vaccines, later goes on to make the claim that vaccines have killed millions of people. “The game is to prevent the therapies ‘til everyone is infected and push the vaccines, knowing that the flu vaccines increase the odds… of getting COVID-19,” Mikovits says, conspiratorially. At the same time, she suggests that doctors and health facilities are incentivized to overcount COVID-19 cases for the medicare payouts, an assertion that contradicts the expert consensus that coronavirus cases are likely still being meaningfully undercounted.

In the video, Mikovits accuses White House coronavirus task force member Dr. Anthony Fauci of suppressing treatments like hydroxychloroquine—falsely touted by President Trump as a likely cure for the virus. While her claims appear to have landed at the perfect opportunistic moment, her beef with Fauci is actually longstanding. As Buzzfeed reported, in a book she wrote six years ago, Mikovits accused Dr. Fauci of banning her from the NIH’s facilities—an event Fauci himself was not familiar with.

Mikovits also touches on a popular web of conspiracy theories fixated on the idea Bill Gates is somehow implicated in causing the pandemic to profit off the eventual vaccine and makes the unfounded claim that “it’s very clear this virus was manipulated and studied in the laboratory.”

In other interviews, Mikovits has suggested that face masks pose a danger because they can “activate” the virus in the wearer. In the “Plandemic” clip, Mikovits also makes the unscientific claim that beaches should not have been closed due to “healing microbes in the saltwater” and “sequences” in the sand that protect against the coronavirus.

To the uninformed viewer, Mikovits might appear to ably address scientific-sounding topics, but her own scientific credentials are extremely dubious. In 2009, Mikovits authored a study on chronic fatigue syndrome that was retracted by the journal Science two years later when an audit found “evidence of poor quality control” in the experiment and the results could not be replicated in subsequent studies. That event and her subsequent firing from a research institute appear to have kicked off her more recent turn as an anti-vaccine crusader, conspiracist and author.

With the coronavirus, usually distinct conspiracy groups turn to a shared interest

With “Plandemic,” Mikovits seems to have positioned herself successfully for relevance in the pandemic’s information vacuum—her book sales have even soared on Amazon. Toward the end of the clip, her interviewer even cannily sets up a future outrage cycle at the inevitable crackdown from social media platforms, where the video flouts rules ostensibly banning harmful health conspiracies like the ones it contains.

“It’s other people shutting down other citizens and the big tech platforms follow suit and they shut everything down,” Willis says with steely concern. “There is no dissenting voices allowed any more in this free country.” 

As we’ve reported previously, the coronavirus crisis is fertile ground for conspiracy theories and potentially lethal misinformation— a fact that the “Plandemic” video’s apparent mainstream crossover success demonstrates. Widespread uncertainty and fear is a powerful thing, capable of breathing new life into debunked ideas that would have otherwise kept collecting dust in conspiracist backwaters, where they belong.

The pandemic is already reshaping tech’s misinformation crisis

More TechCrunch

Companies are always looking for an edge, and searching for ways to encourage their employees to innovate. One way to do that is by running an internal hackathon around a…

Why companies are turning to internal hackathons

Featured Article

I’m rooting for Melinda French Gates to fix tech’s broken ‘brilliant jerk’ culture

Women in tech still face a shocking level of mistreatment at work. Melinda French Gates is one of the few working to change that.

4 hours ago
I’m rooting for Melinda French Gates to fix tech’s  broken ‘brilliant jerk’ culture

Blue Origin has successfully completed its NS-25 mission, resuming crewed flights for the first time in nearly two years. The mission brought six tourist crew members to the edge of…

Blue Origin successfully launches its first crewed mission since 2022

Creative Artists Agency (CAA), one of the top entertainment and sports talent agencies, is hoping to be at the forefront of AI protection services for celebrities in Hollywood. With many…

Hollywood agency CAA aims to help stars manage their own AI likenesses

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

2 days ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

2 days ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?