Email Marketing Manager

Onduo is on a mission to provide the most up-to-date care to people - anytime, anywhere. Our virtual care model leverages deep analytics, connected devices, best-in-class software, and specialty care to provide lifestyle and clinical interventions that can help people live their very best lives. Launched as a joint venture in 2016, Onduo is working closely with Verily Life Sciences (an Alphabet company) to build a team of talented people committed to creating a next generation platform that will help people live well, while managing their health holistically. Onduo headquarters are based out of Newton, MA.

Do you love email marketing? Do you think “blast” is a dirty word when it comes to email? Do you geek out thinking about building an email journey or running an A/B test? Are you a creative problem solver who sees barriers as puzzles to solve rather than a stop sign? Does the thought of helping build and scale an email practice in a new industry thrill you?

Summary of Position:

Onduo is seeking a passionate and operations-minded Email Marketing Manager to help implement our enrollment and engagement initiatives. You must be comfortable working in a startup environment introducing a one-of-a-kind brand across various patient, provider and plan audiences. You must thrive in a detail-oriented environment focused on driving brand awareness, creating behavioral change, and engaging people with our programs. This role reports to the Director of Digital Marketing.

Responsibilities and Duties:

• Create and manage behavior-based journeys in Salesforce Marketing Cloud journeys using Journey Builder and Automation Studio
• Support B2B email marketing efforts using Pardot
• Build emails, validating functionality and rendering across devices and email clients, proactively applying email best practices and making suggestions to improve channel communications
• Monitor ongoing email performance, deliverability and overall account reputation to be sure that our emails are getting into the Inbox
• Work with cross functional teams (Product, Analytics, Creative) to build out campaign tests with actionable outcomes. Will report on what worked and what didn’t using email metrics, Google Analytics and other tools
• Help the team refine internal processes to enable efficiency, scale and quality
• Manage external consultant budget and project load

Qualifications:

• 3-5 years of hands-on experience using Salesforce Marketing Cloud building emails and journeys; certification is a plus
• Highly organized with a love for process and an incredible eye for detail
• Ability to build and test email templates so they meet brand standards, and are optimized for both mobile and desktop. Experience with email testing and optimization using tools like ReturnPath a plus.
• Great attitude and a true team player with good communication skills
• Startup mentality: ability to navigate in an evolving environment, balance competing priorities and manage several time-sensitive projects at once
• Bachelor’s degree and relevant work experience in advertising sales, marketing, consulting, CRM, media or equivalent practical experience

Preferred skills:

• Familiarity with basic SQL and HTML would be helpful
• Experience working with PHI in a HIPAA compliant environment a plus
• Test design and basic program analysis experience
• Experience with Pardot for B2B email nurture programs helpful

Onduo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.