Marketing Specialist

We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.

You should be a competent professional able to grasp business to business marketing behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics. The ideal candidate should be driven to learn new skills and grow within the company. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. This is an excellent opportunity for someone with a few years of marketing experience that seeks a well rounded marketing career.

The goal is to deliver effective marketing programs that will help our reputation and growth.

As our Marketing Specialist you will;

• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, digital advertising, events planning etc.)
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Conduct market research to find answers about consumer requirements, habits and trends
• Liaise with external vendors to execute promotional events and campaigns
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
• Undertake individual tasks of a marketing plan as assigned
• Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods

To be successful you should have;

• Proven experience as marketing specialist or similar role
• 2-5 years experience in an office setting as a marketing generalist
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
• Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
• Well-organized and detail oriented
• Exceptional communication and writing skills
• Commercial awareness partnered with a creative mind
• BSc/BA in marketing, communications or equivalent