SEO Manager

The SEO Manager will join the team responsible for maintaining and optimizing Boston Globe Media’s digital product portfolio, including BostonGlobe.com and Boston.com. The role will work closely with a tightly-knit, cross-disciplinary group of product managers, designers, developers, analysts, as well as key circulation, advertising, and editorial staff.

Responsibilities:

• Develop a SEO strategy for the digital properties including bostonglobe.com and boston.com
• Own the SEO roadmap and define the tactics to achieve the SEO strategy
• Define and grow SEO Key Performance Indicators (KPIs)
• Continually audit the sites, monitor activity and site health, analyze performance, identify areas of opportunity and recommend ways to drive traffic and improve KPIs
• Work across multiple SEO functions including keyword, rank-tracking, content optimization, link-building, taxonomy, and technical improvements
• Work closely with the product development, social, and editorial team to execute the SEO roadmap
• Report on results through dashboards and regular updates
• Partner with the social and editorial teams to review results and iteratively test new SEO tactics
• Keep up-to-date with trends and drive best practices with the team

Qualifications:

• Bachelor's Degree in Economics, Finance, Business, Statistics, Engineering, or Math
• 3-5 years SEO experience with a demonstrable track record of results
• Experience with SEO technical SEO tools such as Screaming Frog, Majestic, Ahrefs, Moz, SEMrush, Lighthouse, and Google Search Console
• Deep understanding and experience implementing best practices
• Excellent project management skills
• Technically proficient (some knowledge of HTML and design tools such as InVision)
• Deep understanding of how to analyze data using analytics tools such as Excel, Chartbeat, and Omniture
• Excellent verbal and written communication skills and comfortable presenting results to senior stakeholders
• Passion for news, digital media, and how people consume content online