Senior Growth Marketing Analyst

Who we are: Root Insurance is the nation’s first licensed insurance carrier powered entirely by mobile. We were founded on the belief that the services you need for everyday life should serve you better. That’s why we base insurance coverage on you, not your demographic. It’s the way insurance should be. And it’s all conveniently in an app.

We’ve been in business now for four years. In those four years, we have become the fastest-growing auto insurance company, on a % growth in premium basis. Our most recent round of funding valued us at $3.65B and brought our total VC funding to $523M. In the last year and a half, we have grown our team from 100 to nearly 800.

Senior Growth Marketing Analyst Job Responsibilities:

• Performance Analysis: Track and monitor performance of assigned marketing initiatives and channels. Partner with Engineering to create and maintain automated performance dashboards as needed.
• Insight Generation & Optimization Recommendation: Conduct ad-hoc analyses to uncover new insights and make recommendations on how to improve business performance; leverage various analytical and statistical approaches to deepen the quality of insights.
• Design Experiments: Partner with the initiative owner to design and deploy testing iterations designed to continuously improve business results. Actively contribute to marketing planning and execution.
• Funnel Conversion: Partner with creative and product teams to continuously test and optimize email/push/SMS “nurturing” communication to customers and prospects to optimize performance at each step of the funnel.
• Competitive Benchmarking: Research and capture competitive activity in assigned channels. Communicate insights and recommendations to the broader team.

Qualifications:

• Bachelor’s degree, preferably in Statistics, Economics, Mathematics, or another business-related field
• 2+ years of relevant work experience
• Analytical mindset; proficient in SQL, Excel, and statistical analysis methods
• Previous experience working with and/or supporting digital marketing initiatives
• Experience with R, Tableau and/or HTML skills (or willingness to learn) a plus
• Experience with experiment design and A/B test analysis across multiple KPIs
• Familiarity with ad management and tracking platforms, such as Google Adwords, Google Analytics and Facebook preferred. Previous experience with a marketing automation platform (eg, Marketo, Braze, LeanPlum, Eloqua) a plus
• Experience analyzing email/push notification programs, and combining send/open metrics with internal financial metrics
• Superior problem solver with the ability to independently identify opportunities for improvement and make constructive suggestions for change
• Experience communicating analyses and fielding questions from executive team members
• Embraces Root’s values and excited to be a part of our dynamic culture; has a ‘do-what-it-takes’ attitude toward driving for results in a fast-paced work environment