Senior Paid Social Media Buyer & Customer Acquisition Expert (Remote, Virtual)

What’s the Big Opportunity?

We’re looking for a world-class paid social media buyer and strategist who loves to win to scale our annual 8-figure spend on Facebook, Instagram and Pinterest… all from the comfort of your own home.

This is your opportunity join our high-performance customer acquisition team that’s leading our charge into the rapidly exploding $250+ billion health and wellness field. If you’re in the top 1% of paid social media buyers, but also thrive at developing strategy, creative and funnels, and have hands-on managed a million+ monthly budget, then please read on as you’re the unicorn we’re looking for.

We’re planning to build the first billion-dollar brand that’s 100% virtual… and need your help.

To summarize the key points:

• Salary: $100,000 - $150,000
• Location: 100% Remote (we have virtual team of 50+ with no corporate office)
• Benefits: Full Insurance (health, dental & long-term disability) + Robust 401k
• Hours: 8:30 a.m. – 5:00 (preferably Eastern time but flexible)
• Culture: High-Performance but Humble (no jerks)
  

Why Are We Hiring this Position Now?

Because we believe that our best path towards our billion-dollar goal is to build a world-class team of strategic marketers and customer acquisition experts in-house. That will allow us to both scale faster and improve the efficiency of our media buys. To that end, you’ll be working with our Head of Acquisition to bring in-house our existing 8-figure annual agency spend over the next few months.

Our pathway to do this is clear as we’ve carefully curated a passionate, problem-solving team that can help you sprint from day 1, including creative, funnel, tech, data, project management and more. You can focus on executing out of the gate without being slowed down due to lack of resources.

We deeply appreciate the talent needed to achieve massive scale that consistently hits ROAS targets. We deeply appreciate the unique skill set needed to properly strategize and execute on world-class campaign, creative and funnel elements. And we deeply appreciate the resources need to do it right.

You’ll be constantly challenged with exciting opportunities that will make you stretch and grow.

Who is This Opportunity Perfect for?

Anybody who is at the top of their paid social acquisition game who might relate to any of these:

If you’re tired of the commute, sick of burning the midnight oil, stress is dominating your life, and the cost of real estate is eating up your retirement, this is your opportunity to take back control, live life under your own terms and design a lifestyle that brings you joy, happiness and satisfaction.

Or, if you’ve always wanted to be a part of the thrill of a rapidly growing company, but didn’t want to move to an expensive big city with all the madness, stress and high cost that brings, this is your opportunity to stay where you are (or move to where you always wanted to go) to design your ideal life.

Or, if you’re drowning in agency work, frenetically jumping from one account to the next, putting out client fires, and getting eaten up with too much on your plate, this is your opportunity to simplify, focus and go deep – to pour your heart and soul into ONE big opportunity… and scale it like never before.

Or, if you’re buried in a big, slow-moving company that doesn’t appreciate the talents of a true high performance media buyer, who thinks “anybody can do this”, and has no appreciation for the art and science necessary to achieve massive, consistent scale, this is your opportunity to step into the spotlight, to completely own something that has the full support of the entire organization from top to bottom.

Regardless of your situation, whether you prefer to work in the quiet of your own home, sipping a delicious cup of coffee at your favorite coffee shop, or outside enjoying the sunshine on a bright, beautiful day… AND you are a humble, high-performing individual who would THRIVE in this type of environment, then please read on, as we can’t wait to meet you.

Who Are We and What’s the Company’s Background?

Our mission is to spread our metabolism-first way of living we’ve been busy perfecting for 8 years to a worldwide audience. It’s a lifestyle that’s 100% focused on getting you the results that matter: looking your best, feeling your best and doing your best. In the shortest time possible. And in a way that sticks.

That’s why our tag line is “Life’s Short. Make it Count.” It puts you back in control. It empowers you to fix your own problems. And it makes you want to tell the world about it.

Our vision is to do this by becoming a billion-dollar multi-channel brand that’s distributed via online, mobile and physical retail. We’ve been painstakingly building the products, services, framework and high-performance culture to make this happen. And now we’re scaling into a much larger stage.

We’ve built a full ecosystem of products and services that allow someone to live a metabolism-first lifestyle. This includes exercise and nutrition programs, nutraceuticals, functional foods and membership programs. We’re launching a mobile app next year, then will push into offline retail, extend into home-delivered meals and more. But ONE thing at a time, just like we’ve done for 8 years.

Our next major step is rolling out our new Metabolic Living brand and centralized e-commerce website at www.metabolicliving.com, scheduled to be live by November. As part of this, we will consolidate our various product-driven microsites where we drive our media buys like at www.metabolicrenewal.com.

So why is a metabolism-first lifestyle needed? Because there are record amounts of sick, overweight, tired and depressed people piling up in virtually every country. Why is that? Because we’re over-worked, over-stressed, over-fed and toxic. And we’re deprived of the sleep, nutrition, exercise, movement and relaxation we need to thrive. That’s a recipe for disaster. And we’re seeing it.

Unfortunately, the typical solution of extreme dieting and exercise trap people into a 1-step-forward-2-steps back vicious cycle that actually makes them worse off. They bounce around from one latest flavor-of-the-month program to the next, never making any progress… staying trapped in a downward spiral.

Rigid philosophies like Paleo or Vegan, while extremely healthy for some, create an us-vs-them tribal mentality that’s self-limiting. Neither of those philosophies work for all people all the time… or even the same person all the time. People differ. People change. If that’s not respected, things will backfire.

We, on the other hand, present a framework that allows you to customize your life in a way that works best for you, so you can reach your fullest metabolic potential. Because we’ve found through working with millions of people that a fully optimized metabolism is what delivers the results you want.

Instead of fighting against your body or your life, we teach you to work with your body and life to create the perfect program for you. One that’s practical. One that’s sustainable. One that’s enjoyable. And, most importantly, one that delivers the results you want at any stage of life. And fast.

And we practice what we preach: our company is designed so everyone on our team both enjoys their work challenges while having plenty of time to do what they most in their life. We recruit only high-performing, humble people who produce in fast cycles, hold themselves accountable and have fun. And we invest a TON into our team, mentoring, coaching, teaching high performance habits and more.

What Will You Be Responsible for?

• Strategize and execute paid customer acquisition campaigns on our primary social channels including Facebook, Instagram and Pinterest, while expanding to Twitter, Linkedin, etc.
• Hands-on manage the daily spend, setting up the campaigns, monitoring them like a hawk, optimizing relentlessly, getting all of the little things just right to hit our ROAS targets
• Collaborate with our creative team to build unique creatives that support your strategies to ensure we constantly hit our ROAS targets while building a sustained competitive advantage
• Coordinate with our funnel team to architect whatever sales funnels are necessary to support your campaign strategies whether for acquisition, retargeting, retention or other
• Build a set of detailed, battle-tested teachable best practices for managing, optimizing and scaling paid social channels that can easily be taught to junior campaign managers you’ll hire
• Develop and execute a split testing plan for creative, audience, campaign and funnel elements
• Work with data team to devise KPIs to keep us on track with our growth and profitability targets
• Stay on top of the KPIs on a daily basis to detect changes in trend and course-correct ASAP
• Collaborate with strategic leadership to devise plans to drive new product marketing initiatives should you spot exciting new opportunities in the market we should capitalize on

REQUIREMENTS

What Are the Requirements?

• 3-5 years’ experience with hands-on day-to-day management of paid media with Facebook and Instagram and ideally 1 year for Pinterest for direct-to-consumer spend
• Someone who combines the unique skills of being both highly analytical and creative to drive superior campaign performance – a true holistic, strategic thinker and executor
• In-depth understanding of how the various platform algorithms work with a detailed understanding of how to setup, manage and optimize campaigns to get the algos working best
• Extremely strong at pattern recognition, thriving at relentless trial-and-error experimentation to divine the most efficient and effective strategies for creative, funnel and campaign management
• You love to win and have obsess over the details to get everything just right, an incredible drive towards excellence in everything you do and a sense of ownership to whatever it takes
• An addiction to solving the complex riddles and puzzles that the machine learning- and AI-driven algorithms present on today’s sophisticated modern acquisition platforms
• Strong ability to collaborate with cross-functional team to simply get things done – including leadership, strategy, creative, funnel, data, tech, etc.
• Robust understanding of digital analytics, including attribution schemes, Google Analytics, split testing metrics, LTV metrics, ROAS, CPA, contribution margin, etc.
• Deep, intimate understanding of how to build optimized campaigns, including all of the nuances of audience targeting, bid and target optimization, budget management, split testing, etc.
• Excellent data analysis and pattern recognition skills with a love for poring through reams of data to spot the needles in the haystack to identify the best optimization opportunities
• An unquenchable thirst for self-improvement, for constantly next-leveling yourself, optimizing your daily routine, optimizing your job and optimizing your team and working relationships
• Extraordinarily strong quantitative, data modelling and spreadsheet skills

5 Key Attributes We Look For:

1. Gets Results – Produces the most meaningful results the fastest by seeking clarity on company priorities, understanding the stakes while efficiently cycling through tasks.
2. Quickly Engages – Gets time working in our favor ASAP by immediately attacking projects with a sense of urgency, using just enough planning, while maintaining high intensity.
3. Takes Ownership – Delivers high-quality work by taking personal responsibility for projects with a deep sense of pride, anticipating issues, solving problems proactively.
4. Relentlessly Persists – Stays focused until the task is done by embracing a get-it-done attitude and relentlessly attacking problems at different angles until they’re solved.
5. Collaborates Smoothly – Gets things done faster and smoother by collaborating to trigger parallel work, listening intently and communicating quickly, accurately and transparently.

BENEFITS

What You'll Enjoy from Us:

• Competitive Compensation – This respects the fact that you are a needle in a haystack, a true high-performer who any company would die for to have on their team.
• Flexible Benefits – We can customize your benefits to your specific situation, rather than forcing you to accept something that may not make sense for you.
• Work-from-Home – A fantastic work-from-home lifestyle with flexible hours when needed with ability to carve out time to do what you love.
• Curated Team – Peace of mind knowing we only recruit high-performing, humble people and that you’ll be surrounded by a supportive, high-energy team that respects you and your work.

If this sounds like a good fit, if you’re excited to do something challenging and meaningful that preserves your ability to enjoy life to the fullest, then please apply ASAP as we can’t wait to meet you!