Demand Generation Manager - Americas

The Company

Diligent is the pioneer in modern governance. We empower leaders to turn governance into a competitive advantage through unparalleled insight and highly secure, integrated SaaS applications, helping organizations thrive and endure in today’s complex, global landscape. The largest global network of corporate directors and executives, Diligent is relied on by more than 16,000 organizations and 650,000 leaders in over 90 countries. With award-winning customer service, Diligent serves more than 50% of the Fortune 1000, 70% of the FTSE 100, and 65% of the ASX. Our passionate, smart, and creative group of more than 1,000 employees support customers around the globe from offices in New York, London, Washington, DC, Amsterdam, Sydney, Christchurch, and Charlotte, NC.

Position Overview

This person is responsible for the coordination and execution of the demand generation marketing strategies for Diligent and BoardEffect with a primary focus on organizations in the Americas. The role will drive the creation of new leads, and sales opportunities across all marketing channels.

Key Responsibilities

• Generate new leads the drive pipeline creation and revenue through website, SEO/SEM, advertising, events, exc.
• Work closely with SEM/SEO team to develop content and keyword strategies
• Continuous website optimization and testing by converting site traffic through calls-to-action, landing pages, and lead generation content
• Optimizing campaigns for ROI to meet pipeline contribution targets
• Demand Generation reporting in Marketo, Salesforce, Domo and other tools
• Optimize our marketing automation and lead nurturing processes
• Work closely with the content marketing team to align on topics and strategy for the region
• Ensure tight alignment through regular meetings and communication with sales leadership on campaign allocation and messaging
• Coordinate with other members of the marketing team to drive further integration and increased marketing bandwidth
• Work closely with the Global events team on generating sales from events
• Develop customer focused campaigns to drive add-on opportunities

Physical Requirements

• Ability to type and/or manage laptop or personal computer keyboard for the purpose of internal and external electronic communication.
• Ability to see and hear and communicate verbally

Mental Requirements

• Ability to understand, remember and apply oral and/or written instructions or other information
• Ability to understand complex problems and to collaborate and explore alternative solutions
• Ability to make decisions which have moderate to significant impact on the immediate team and division and stakeholders/colleagues and be able to monitor that impact

FSLA Status:  Exempt

Diligent offers a competitive compensation and benefits package, including health, vision, dental, 401k with a strong match, health club reimbursement and much more.

We are a drug free workplace, and an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws.