Email Marketing Manager

Britannica is a part of the Britannica Group (Encyclopaedia Britannica®, Britannica® Digital Learning, Britannica Knowledge Systems®, Merriam-Webster®, and Melingo®), a global knowledge leader whose flagship products inspire curiosity and the joy of learning on multiple platforms and devices. Encyclopaedia Britannica, founded in Edinburgh, Scotland in 1768, marks its 250th anniversary this year and its 25th anniversary on the Internet. A pioneer in digital learning since the 1980s, the company today serves the needs of students, lifelong learners, and professionals by providing curriculum products, language-study courses, digital encyclopedias, and professional readiness training through its extensive product portfolio.

“Facts matter and truth matters, and in a digital age that's currently seeing a tsunami of proactive misinformation, truth needs a champion. Britannica remains committed to surfacing trusted and verified information and delivering on our founding vision from 1768."

Our mission is to inspire curiosity and the joy of learning. Whether you’re looking for relevant and trusted information immediately or someone who enjoys getting lost in learning and discovery or simply want to learn more about a specific topic, Encyclopædia Britannica can satisfy your curiosity.

Job Summary

Encyclopædia Britannica is looking for a high-energy and experienced Manager of Email Marketing to drive profitable growth for our consumer products and services. If you have a passion for driving new consumer acquisition and developing life-cycle marketing programs with the ability to take full ownership of a channel strategy, then this opportunity is perfect for you. You will be responsible managing and executing production aspects of email campaigns focused on maximizing subscription orders and other revenue-generating marketing campaigns, monitoring customer retention and deepening consumer content engagement.

Core Responsibilities:

·         Oversee the day-to-day management of email marketing program; including developing the marketing calendar, content and creative development, production deployment, optimization, reporting and analysis.

·         Collaborate closely with Director of Consumer Marketing to develop overarching consumer product strategy and align channel objectives.

·         Power-user of ESP, Salesforce Marketing Cloud.

·         Optimize existing campaigns with ongoing multivariate tests of customer segmentation, subject lines, time of send, content, landing pages and channel making them highly relevant and effective.

·         Help guide email segmentation, targeting, and lead nurture strategies.

·         Oversee email acquisition strategy through onsite capture, promotions and other marketing channels.

·         Partner with Editorial to guide newsletter portfolio strategy; optimizing current newsletters and developing new content verticals.

·         Partner with our ESP and internal Technology teams to improve back-end automation, as well as to launch and optimize customer journeys and triggers.

·         Ensure compliance with CAN-SPAM regulations and international data collection policies.

·         Monitor email deliverability and maintain data hygiene.

Job Requirements:

·         Bachelor’s degree in Marketing or in a related field.

·         5-7 years of experience in email marketing and CRM.

·         Experience in enterprise level Email Service Provider (ESP) platforms; Salesforce Marketing Cloud experience preferred.

·         Experience with customer-event-driven, personalized campaigns (transactional and/or behavior-triggers) and dynamic content.

·         Knowledge of email HTML; experience building responsive email templates.

·         Incredibly organized with strong interpersonal and communication skills.

·         Self-started, detail-oriented, multi-tasker, with excellent time management skills.

·         Must have strong analytical skills to make data-driven business decisions.

·         Demonstrated ability in developing teams and promoting teamwork across various departments.

·         Experience in digital publishing a plus.