Digital Acquisition Manager

Does the idea of driving acquisitions through digital campaigns excite you? Are you comfortable with running campaigns through Organic Search, PPC, Affiliate Marketing and Paid Media? If you are a seasoned marketing professional in driving demand and growth via multiple online platforms then this role is for you. We will rely on you to spearhead all our digital marketing strategies and manage cutting-edge campaigns to ensure we run the best campaigns.

AFRICAN LEADERSHIP UNIVERSITY (ALU)

Our purpose is to catalyze change in Africa and around the world by building the world’s most innovative university. Our engaging learning experiences integrate technology, personalized learning, real world projects and entrepreneurial leadership to create innovators, game-changers, and problem-solvers. We ask our students to declare a ‘mission’ for their lives instead of declaring an academic major. Our two undergraduate campuses—Mauritius and Rwanda—are well in operation, as is our graduate School of Business. Moving forward, we plan to scale across the continent and then around the world, ultimately developing 3 million entrepreneurs and leaders by 2035. We are growing rapidly: student enrollment increased by 1,200% between 2015 and 2017 and revenue grew by 650% in 2017. In 2017, the New York Times described ALU as one of ‘8 places in the world where history is being made’, and in 2016, Fast Company named ALU the ‘third most innovative company in Africa’ while CNN described ALU as the ‘Harvard of Africa’.

THE ROLE

The role reports to the VP of Marketing and entails the strategy and management of our Lead Generation channels. Your main priorities will be to ensure implementation and management of our SEO, PPC and Affiliate Programme whilst providing a comprehensive overview of ALU’s new acquisition channels. You will be required to deliver detailed and regular campaign reporting on all acquisition activity to stakeholders on a weekly, monthly and yearly basis.

More specifically your responsibilities will include:

• Participating in forming effective lead generation and new user acquisition strategies
• Supporting the onboarding of new Acquisition tools and processes, including implementation and daily management.
• Overseeing and optimising advertising accounts and campaigns on Search, Affiliate and Social Media
• Conducting keyword research to guide content teams and implement successful SEO, PPC and publisher campaigns
• Optimizing website content and landing pages for organic rankings
• Reviewing on-site technical SEO issues, recommending and implementing fixes
• Tracking organic search and paid media KPIs to manage campaign and channel performance
• Create a dashboard and weekly reporting for performance of the campaigns based in our CRM (Salesforce) or Analytics platform (Google Analytics)
• Acquiring and managing new publisher and affiliate relations
• Maintaining partnerships with freelancers,  PPC, bid-management, social ad platforms and affiliate vendors
• Execute A/B testing to optimize performance of paid acquisition campaigns

REQUIRED SKILLS AND EXPERIENCE

• Minimum 3+ years of experience, or equivalent expertise in SEO, PPC &  Display, Paid Social
• Strong analytical skills and the ability to build and generate reports from marketing platforms to support marketing and sales needs
• Experience in running paid media campaigns on social media platforms
• Ability to manage campaigns through Salesforce systems  (Marketing Cloud, Social Studio )
• Process-driven but yet flexible and creative, with the ability to drive campaigns independently based on briefs
• Superior written and verbal communication and interpersonal skills
• Strong passion to succeed, contagious energy and desire to have fun in the process
• Previous experience working at an agency or as a consultant is preferred
• Experience working in an agile company environment where employees are expected to lead from the front with integrity
• Ability to perform under pressure and cope with tight deadlines

TECHNOLOGY PROFICIENCY

MUST-HAVES

• High Proficiency in Google Analytics, Google AdWords, Search Console and Keyword tools
• Strong understanding of digital technologies such as HTML, Javascript languages, Cookies, Pixels
• Proficiency in a minimum of 1 of the following SEM tools: SEMrush, Majestic, MOZ, Optimizely, Serpstat
• Intermediate understanding of Google Analytics, Adobe Suite and Excel

LOCATION: You will be based in the beautiful Indian ocean island of Mauritius, with periodic opportunities to travel across Africa and globally.