Digital Advertising Coordinator

DEPARTMENT: Communications

REPORTS TO: Director of Communications

STATUS: Exempt – Full Time

SUMMARY: The job of the Digital Advertising Coordinator is to generally oversee the operation and expansion of the JW digital media program in order to increase its reach and impact. The Digital Advertising Coordinator reports directly to and coordinates continually with the Director of Communications. Facebook Ads Manager and Google AdWords experience is preferred. 

FULL AUTHORITY RESPONSIBILITIES

• Advance Judicial Watch’s mission by overseeing advertising channels to reach and expand its online community (donors, non-financial supporters, media, opinion leaders, etc). Ensure branding and messaging is consistent across all distribution channels.
• Provide analysis and develop the most productive methodologies to increase the number of digital supporters and expand the size of Judicial Watch’s online community using social networking tools and resources.
• Manage and coordinate with a diverse team of online technical and marketing vendors.

ADDITIONAL RESPONSIBILITIES

• Work directly with the Director of Communications to develop and execute online strategies for list building, marketing, community building, fundraising, and issue advocacy.
• Work directly with Director of Communications to analyze and implement the department’s digital media budget.
• Work with the Director of Communications on programmatic and individuated initiatives to enhance the effectiveness of our social media platforms such as Facebook, Twitter, Instagram, and YouTube.
• Coordinate with the Development Department to design and implement online strategies for donor acquisition.
• Use analytics to test, assess, and compare the benefits of various new media and social media efforts and present results on a weekly basis to the Director of Communications.
• Other duties as assigned.

Judicial Watch provides employer-funded health insurance (medical, dental, vision, and prescription drug), life insurance, long- and short-term disability insurance, and eligibility to participate in our 403(b) retirement program.