Demand Generation Manager

About the Company:

For 40 years ACS Technologies (“ACST”) has served the faith-based community, building software to help lead their ministry with less stress and more accuracy. With brands such as ACS, PDS, and Realm, ACS Technologies enables churches to handle every vital area of their ministry from finances to relationships. We're now the leader in the industry with over 50,000 clients, but we've got more work to do and we know we need the right talent on board to help with our mission of serving churches with tomorrow's technology.

About the Role:

As a Demand Generation Manager at ACST, you’re responsible for the strategy and implementation of demand generation programs that meet the growth objectives of the business, with a strong emphasis on lead generation, pipeline creation, nurturing, scoring and leading the reporting and analytics used to refine and improve our marketing programs. This is a strategic position withdirect influence on the direction of ACST’s demand generation strategy.

What You’ll Do:

• Drive integrated multi-channel demand generation programs. Manage day-to-day lead operations: ensure quality lead flow, optimize lead follow-up, and data quality for reporting.
• Drive marketing automation expertise across the business, with emphasis on lead nurturing, lead scoring, sales enablement, lead management, and driving funnel stage improvements (MQL, SQL, Opportunities).
• Provide reporting and actively monitor and analyze the health of marketing contribution to the sales pipeline, program ROI, customer acquisition and penetration, contact acquisition and activity.
• Drive strong sales and marketing alignment with initiatives and processes that support strong lead management, improved lead quality, enhanced data quality and tools and templates.
• Drive marketing database strategy, including analyzing gaps in data, contact acquisition strategy, practices that ensure data quality and measuring database health.
• Partner with the sales operations team to define data required to perform desired analyses and participate in the development of data processes to deliver required data.
• Lead a growing, high performing team to consistently deliver on key demand generation and marketing programs priorities and operational efficiencies.

What We’re Looking For:

•  B.A./B.S. in Marketing or related field with 5-7 years of experience in developing and executing successful demand generation programs, delivering growth and increasing ROI, or an equivalent mix of education and experience
• 2+ years hands-on experience with a Marketing Automation system
• Church and/or ministry market understanding/experience
• Attention to detail and strong organization skills
• Creative writing ability & editorial proofreading skills
• Strong track record of collaboration with sales and others in marketing
• Results-driven with very strong ability to analyze quantitative data to determine program effectiveness, ROI, forecasting
• Proven track record of leading successful demand generation programs with a breadth of knowledge from marketing databases, segmentation, email execution, lead processes, reporting & analysis

Why You Want to Work Here:

• Outstanding benefits package, including 6% 401(k) match
• Free onsite Wellness Clinic at our Florence Headquarters staffed by a Nurse Practitioner
• Caring, friendly work environment that believes in work-life balance
• The opportunity to positively impact ministries

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.