Social Media Expert

Responsibilities:

• Provide direction and guidance to team members to execute Social Media strategy through competitive research, platform determination, bench marketing, messaging and audience identification
• Communicates company goals and deadlines to team
• Motivates team members and assesses performance to keep management up to date on team performance
• Create editorial and content calendars
• Continuously improve Social Media by capturing and analyzing appropriate social data/metrics, insights and best practices, acting on the information
• Develop innovative and creative media content across social media platforms
• Report to Marketing Director and collaborate with Graphic Designer and Webmaster to ensure a cohesive Social Media identity
• Propose creative strategy in collaboration with Marketing Director
• Create and maintain relevant Social Media Accounts
• Setup daily tasks and activity for all Social Media outlets
• Keep track of Social Media trends and competition
• Deliver monthly reports with statistics and results for each account

Qualifications:

• Proficient in Microsoft Office (PowerPoint, Excel, Word, etc.) and in presenting to peers and executives
• Detail-oriented and organized, able to handle multiple projects simultaneously
• Must be a strong writer with demonstrated strong analytical skills including Google Analytics and analytics tools from various social media platforms
• Degree in and/or proven knowledge of New Media
• Understand the concept behind Progressive Dental Marketing‘s visual identity
• Able to make creative suggestions in the interest of the organization
• Excellent written communication skills with emphasis on proofreading and grammar excellence
• Passion for Progressive Dental Marketing’s mission and understanding of our vision