Paid Search Specialist

Overview:

Leesa is seeking an experienced paid search marketing specialist to join the Performance Marketing team. We are looking for someone who will play an integral role in developing and executing the Leesa paid search strategy. Responsibilities will include management of Google Ads, Bing Ads and other paid search channels towards greater efficiency and cost-per-acquisition goals.

 This role is based in our Virginia Beach, VA headquarters. A remote office is not an option.

Responsibilities:

• Optimize all paid search activity, from bid management, to creative copywriting, landing page optimization, and competitor benchmarking
• Manage campaigns to achieve cost-per-acquisition and overall spend goals
• Identify performance targets, project milestones, resource needs, for all paid search efforts
• Continuously monitor, identify and improve all three components of the AdWords quality Score: Ad Relevance, Expected CTR, and Landing Page Experience
• Find areas of growth opportunity for SEM campaigns and be ready to communicate what those are, execute accordingly and report on results
• Create, Execute and Report Adwords experiments to a wider audience
• Work as point-of-contact for all paid search vendors, including running bi-weekly calls to stay up-to-date on upcoming trends
• Hands-on experience trafficking campaigns into paid search platforms

 Qualifications:

• 2+ years of experience in paid search marketing
• Experienced at managing paid search accounts to predefined spend and CPA goals
• Strong MS Excel skills including pivot tables, vlookups and table/chart creation
• Proficiency in MS Word, PowerPoint, Google Docs and Google Sheets
• Fluent with web analytics tracking tools (i.e. Google Analytics, Adobe Omniture, SiteCatalyst)
• Experienced with paid search bid management tools (i.e. Doubleclick, Marin, Kenshoo)
• Strong analytical skills and attention to detail
• Comfortable with PLA’s & Google Editor
• Bachelor’s degree from a four-year university in the fields of economics, business administration, finance, computer science or marketing, preferred
• Prefer Google Adwords Certification
• This position is in Virginia Beach, VA – a remote office is not an option.