Senior Google Adwords Specialist

Responsibilities:

• Execute and optimize digital marketing strategies for the client's products and services 
• Implementing strategic online marketing campaigns to achieve corporate objectives for products and services
• Developing and executing comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of the organization and its clients
• Researching, analyzing, and monitoring financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity
• Planning advertising and promotional activities involving online and electronic media
• Evaluates and recommends distribution channel development programs

Duties and Tasks:

• Develop and execute online marketing campaigns for clients and the organization including SEM (paid search)
• Recommend and assist with updates to company and client websites to increase overall website effectiveness and SEO by monitoring and testing campaigns to optimize effectiveness and ensure ROI
• Create, implement and monitor SEO and PPC strategy to drive traffic and conversation rates
• Ensure effective control of online marketing results, and takes corrective action to guarantee that achievement of marketing objectives occurs within designated budgets
• Conduct market research and adjust marketing strategies to meet changing market and competitive conditions
• Evaluate market trends through assessment of competitive products and marketing activities
• Analyze campaigns and identify trends to optimize the campaigns to produce the maximum ROI for the company and its clients
• Research and evaluate market and adjust to new trends to meet changing market and competitive conditions.
• Assist in implementing all tracking mechanisms on websites and monitor website analytics and online conversations
• Establish and maintain a consistent corporate image throughout product lines
• Analyze current research and statistical techniques, and evaluates the latest research developments to develop new market research methods
• Maintain up-to-date knowledge and expertise of SEM strategies
• Plan, organize, and coordinates assigned programs to ensure accomplishment of financial/budgetary goals and optimum allocation of resources