Media & Entertainment

Twitter tweaks its design again in an attempt to woo newcomers

Comment

Image Credits: nevodka / iStock Editorial / Getty Images Plus

In an effort to better cater to newcomers, Twitter once again is redesigning its app across mobile, desktop and the web. The revamp isn’t a radical departure from its prior look-and-feel or user experience – unlike when it introduced its own stories-like feature called Moments, for example, or when began reordering the tweets in your timeline. Instead, the update involves a series of smaller tweaks to things like where your settings are located, the typography used, the shape of its icons, and more.

However, for iOS power users, there will still be a bit of muscle memory loss that’s likely to follow this update – just as there was when it relocated the revamped “Explore” section to sit where your “Notifications” tab used to be.

The same will now hold true for Settings on iOS.

Instead of tapping over to your profile, then to the gear icon, everything Settings-related has been moved over to a new left-side navigation menu. That means there’s also no longer a “profile” button at the bottom of the app, which Twitter says reduces clutter. You’ll now swipe right on the homescreen to reveal the new menu, where you’ll find your profile, additional accounts, and other privacy options.

Android users received this change last summer, and, because of their positive response, it’s today making its way to iOS.

Other parts of the Twitter app have also seen some changes. Profile icons across Twitter are now round instead of square – as seen in recent testing. Plus, typography is more consistent, while headlines – like “In Case You Missed It” or “Trending Now” – are bolder to better separate them from the content.

More noticeably, Twitter has changed its Reply icon.

The icon before was a fairly standard and recognizable symbol – at least for anyone who’s ever used an email account, and understands how to respond to a message. But in an effort to appeal to the lowest common denominator of “newbie” web user, the arrow has now been swapped out in favor of a conversation bubble. (Because when in doubt, copy Facebook?)

Though not earth shattering, the change further distances Twitter from its roots. Twitter originally was an SMS-based messaging service – hence its 140 character limit, for instance. Later it became more like being able to have a group chat on the web. Turning it into a place where you can more generally post text updates, photos, videos, and now, “comment” on them makes it ever more Facebook-like, and therefore less differentiated, and less special.

Though the Reply icon is gone, the Retweet, Like (heart), and DM icons have also been refreshed, along with the Home, Search, Notifications, and DB tab icons at the bottom of the screen. But none of the others have been changed to new symbols.

Meanwhile, tweaks users have demanded for years – like editing tweets or – you know – not being threatened with physical harm for stating your politics – remain generally unaddressed. If anything, trolling has become a national pastime on Twitter. Even the President participates. And Twitter is still too much in need of an ever-growing number of unique users to do something crazy like a large-scale perma-ban of online harassers…even if a reset of its community could in the long run attract a wider audience.

After all, the company grew its user base by 9 million to 328 million monthly actives in the last quarter, and that can sadly be attributed to Trump’s tweets, for the most part.

The one change that iOS users may actually cheer today is one that’s buried under the hood. With the update, Twitter will now open web links in Safari’s View Controller within the Twitter app. That means you can more easily access accounts on websites you’re signed into, notes Twitter. But it also means if you use a Safari ad-blocker, it will finally work in Twitter’s app.

You can even configure the app to always open links in Safari’s Reader view, if you choose. (Excuse me, just wiping away tears of joy here). Technically this option is an accessibility enhancement, along with another that increases color contrast, but I don’t care. I’m using it.

Other perks that come with Safari’s Viewer include support for AutoFill, fraudulent website detection, and it will respect the Do Not Track privacy setting as configured in your iOS settings.

Twitter says all the changes will roll out today to Twitter for iOS and Twitter for Android through an app update to version 7.0.

Twitter.com, TweetDeck and Twitter Lite will also see the changes starting today.

More TechCrunch

A long-running working group in the Senate has issued its policy recommendation for federal funding for AI: $32 billion yearly, covering everything from infrastructure to grand challenges to national security…

Senate study proposes ‘at least’ $32B yearly for AI programs

The FBI along with a coalition of international law enforcement agencies seized the notorious cybercrime forum BreachForums on Wednesday.  For years, BreachForums has been a popular English-language forum for hackers…

FBI seizes hacking forum BreachForums — again

The announcement signifies a significant shake-up in the streaming giant’s advertising approach.

Netflix to take on Google and Amazon by building its own ad server

It’s tough to say that a $100 billion business finds itself at a critical juncture, but that’s the case with Amazon Web Services, the cloud arm of Amazon, and the…

Matt Garman taking over as CEO with AWS at crossroads

Back in February, Google paused its AI-powered chatbot Gemini’s ability to generate images of people after users complained of historical inaccuracies. Told to depict “a Roman legion,” for example, Gemini would show…

Google still hasn’t fixed Gemini’s biased image generator

A feature Google demoed at its I/O confab yesterday, using its generative AI technology to scan voice calls in real time for conversational patterns associated with financial scams, has sent…

Google’s call-scanning AI could dial up censorship by default, privacy experts warn

Google’s going all in on AI — and it wants you to know it. During the company’s keynote at its I/O developer conference on Tuesday, Google mentioned “AI” more than…

The top AI announcements from Google I/O

Uber is taking a shuttle product it developed for commuters in India and Egypt and converting it for an American audience. The ride-hail and delivery giant announced Wednesday at its…

Uber has a new way to solve the concert traffic problem

Here are quick hits of the biggest news from the keynote as they are announced.

Google I/O 2024: Here’s everything Google just announced

Google is preparing to launch a new system to help address the problem of malware on Android. Its new live threat detection service leverages Google Play Protect’s on-device AI to…

Google takes aim at Android malware with an AI-powered live threat detection service

Users will be able to access the AR content by first searching for a location in Google Maps.

Google Maps is getting geospatial AR content later this year

The heat pump startup unveiled its first products and revealed details about performance, pricing and availability.

Quilt heat pump sports sleek design from veterans of Apple, Tesla and Nest

The space is available from the launcher and can be locked as a second layer of authentication.

Google’s new Private Space feature is like Incognito Mode for Android

Gemini, the company’s family of generative AI models, will enhance the smart TV operating system so it can generate descriptions for movies and TV shows.

Google TV to launch AI-generated movie descriptions

When triggered, the AI-powered feature will automatically lock the device down.

Android’s new Theft Detection Lock helps deter smartphone snatch and grabs

The company said it is increasing the on-device capability of its Google Play Protect system to detect fraudulent apps trying to breach sensitive permissions.

Google adds live threat detection and screen-sharing protection to Android

This latest release, one of many announcements from the Google I/O 2024 developer conference, focuses on improved battery life and other performance improvements, like more efficient workout tracking.

Wear OS 5 hits developer preview, offering better battery life

For years, Sammy Faycurry has been hearing from his registered dietitian (RD) mom and sister about how poorly many Americans eat and their struggles with delivering nutritional counseling. Although nearly…

Dietitian startup Fay has been booming from Ozempic patients and emerges from stealth with $25M from General Catalyst, Forerunner

Apple is bringing new accessibility features to iPads and iPhones, designed to cater to a diverse range of user needs.

Apple announces new accessibility features for iPhone and iPad users

TechCrunch Disrupt, our flagship startup event held annually in San Francisco, is back on October 28-30 — and you can expect a bustling crowd of thousands of startup enthusiasts. Exciting…

Startup Blueprint: TC Disrupt 2024 Builders Stage agenda sneak peek!

Mike Krieger, one of the co-founders of Instagram and, more recently, the co-founder of personalized news app Artifact (which TechCrunch corporate parent Yahoo recently acquired), is joining Anthropic as the…

Anthropic hires Instagram co-founder as head of product

Seven orgs so far have signed on to standardize the way data is collected and shared.

Venture orgs form alliance to standardize data collection

As cloud adoption continues to surge toward the $1 trillion mark in annual spend, we’re seeing a wave of enterprise startups gaining traction with customers and investors for tools to…

Alkira connects with $100M for a solution that connects your clouds

Charging has long been the Achilles’ heel of electric vehicles. One startup thinks it has a better way for apartment dwelling EV drivers to charge overnight.

Orange Charger thinks a $750 outlet will solve EV charging for apartment dwellers

So did investors laugh them out of the room when they explained how they wanted to replace Quickbooks? Kind of.

Embedded accounting startup Layer secures $2.3M toward goal of replacing QuickBooks

While an increasing number of companies are investing in AI, many are struggling to get AI-powered projects into production — much less delivering meaningful ROI. The challenges are many. But…

Weka raises $140M as the AI boom bolsters data platforms

PayHOA, a previously bootstrapped Kentucky-based startup that offers software for self-managed homeowner associations (HOAs), is an example of how real-world problems can translate into opportunity. It just raised a $27.5…

Meet PayHOA, a profitable and once-bootstrapped SaaS startup that just landed a $27.5M Series A

Restaurant365, which offers a restaurant management suite, has raised a hot $175M from ICONIQ Growth, KKR and L Catterton.

Restaurant365 orders in $175M at $1B+ valuation to supersize its food service software stack 

Venture firm Shilling has launched a €50M fund to support growth-stage startups in its own portfolio and to invest in startups everywhere else. 

Portuguese VC firm Shilling launches €50M opportunity fund to back growth-stage startups

Chang She, previously the VP of engineering at Tubi and a Cloudera veteran, has years of experience building data tooling and infrastructure. But when She began working in the AI…

LanceDB, which counts Midjourney as a customer, is building databases for multimodal AI