Marketing director at Altpoint Ventures

Company:

Altpoint Ventures is a venture capital firm and start-up incubator headquartered in Greenwich, CT, with offices in NYC and LA. Altpoint invests across stages and sectors in the highest-potential entrepreneurs who are committed to building the future. Altpoint works with founders and teams based on their needs, providing guidance and support with product development, go-to-market plans and exit strategy development.

Role description:

Altpoint Ventures is hiring for Go-To-Market / Customer Acquisition role in New York, NY. The successful candidate will become an instrumental member of the start-up incubation team and will be working with multiple Altpoint startups on target customer identification, go-to-market planning, evolving company brands and product strategy (together with a product manager).

Responsibilities:

• Development of marketing strategy to achieve product goals
• Participation in development of product strategy and in-product communications through relevant consumer and product insights, driving alignment across teams when needed.
• Creation and execution of the go-to-market plan, collaborating closely with Product Manager, Design team and business owners to determine effective launch strategy, including rollout sequencing, creative asset development, and communication goals to best drive awareness, engagement, and affinity.
• Core product positioning and messaging for the product and its features, considering value proposition, target audience, competitive landscape, and other factors
• Building and evolving companies’ brand identity, identifying and supporting the delivery of impactful creative assets, including product websites, videos, brand campaigns, and more
• Support and coordination of efforts of internal teams, including Product Management, Design, and others
• Coordination of efforts and identification of marketing synergies between Altpoint portfolio companies
• 5+ years of experience in start-up marketing preferably in Internet and/or technology sectors
• Excellent copywriting skills
• International experience is a plus
• Track record of high performance
• Exceptional communication skills.
• Strong analytical and problem-solving skills with a results-oriented mindset.
• Sharp eye for detail and proven project management skills
• Thrives in and enjoys a highly collaborative, fast-paced, ambiguous environment
• Bachelor's Degree in Business, Marketing, Creative, Social Sciences or other related discipline preferred. Advanced degree highly desired.

Detailed Requirements:

• 5+ years of experience in start-up marketing preferably in Internet and/or technology sectors
• Excellent copywriting skills
• International experience is a plus
• Track record of high performance
• Exceptional communication skills.
• Strong analytical and problem-solving skills with a results-oriented mindset.
• Sharp eye for detail and proven project management skills
• Thrives in and enjoys a highly collaborative, fast-paced, ambiguous environment
• Bachelor's Degree in Business, Marketing, Creative, Social Sciences or other related discipline preferred. Advanced degree highly desired.